April 23 2019
Fox River Builds Retailer B2B eCommerce Interface on Elastic

Transition to Digital Merchandising Strengthens Company’s Sustainable Business Practices

Denver, April 23, 2019 – Leading outdoor and lifestyle performance knit manufacturer Fox River Mills has chosen PlumRiver Technologies’ Elastic Suite digital technology platform to upgrade their B2B ecommerce interface with retailers.  The company expects to benefit from both efficiency-driven cost savings and increased B2B sales revenue by streamlining the commercial sales process and enhancing the merchandising experience with their retail partners.  Launching digital product catalogs is also expected to help Fox River further reduce the company’s overall carbon footprint and strengthen their current robust commitment to sustainable manufacturing practices.

“Elastic is helping Fox River enhance our B2B experience through more advanced tools that simultaneously reduce reliance on printed sales materials,” said Brad Ballentine, Fox River’s CEO. “As the longest continuously operating sock manufacturer in the US, we thrive by combining our rich manufacturing heritage with industry-leading technologies.  From design to consumer experience, we strive to innovate all aspects of our business in an environmentally-friendly manner. Making this upgrade to our commercial sales process significantly improves this aspect of our business and allows us to redeploy resources to more value-added activities.”

In addition to sustainability benefits, the use of Elastic is expected to create a much more strategic buyer/supplier commercial sales process. The technology rollout will empower Fox River sales reps with the latest digital sales catalog and merchandising tools while more effectively engaging retailers in the wholesale purchasing process with a standardized buyer interface. Fully digital sales presentations, assortment planning, streamlined order entry and a more automated reorder processes across all Fox River product lines are major improvements.

“Cost savings through a more efficient approach to B2B merchandising, a lift in commercial sales revenue and improved sustainability are all core benefits of using the Elastic platform,” said Josh Reddin, PlumRiver Technologies CEO.  “We look forward to serving our new client with the industry’s most creative and innovative technology team while helping Fox River optimize their wholesale merchandising and sales process in a way that translates directly to their bottom line.”

Through platform standardization, the application of the most innovative technologies and a much more strategic B2B sales approach, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction.  Increased sales revenues come through customized retailer/dealer applications, strategic sales planning, digital merchandising, complex pricing incentive programs, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced sales presentations.

PlumRiver’s B2B platforms serve clients representing some of the world’s largest and most iconic brands in the outdoor, cycling, sporting goods, apparel and footwear industries. In addition to Fox River, selected brands include: The North Face, Patagonia, Shimano, Timberland, Volcom, Gordini, Kuhl, Outdoor Research, Pearl iZUMi, Lazer, Rawlings, TYR, Fjällräven, New Balance, 2XU, Boardriders, Crocs, Puma, Oakley, Reebok/CCM, Haggar, Bauer Hockey, Easton, Spyder, Burton, Reef, Hurley, Icebreaker, Fila, Nidecker, Black Diamond, Majestic, Osprey, Smith Optics, Bushnell, Lowe Alpine, Rab, Carhartt, Dickies, Helly Hansen, Ariat, Marmot, Simms Fishing, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.

About PlumRiver Technologies

Founded in 2003, PlumRiver Technologies is a leading provider of B2B ecommerce SaaS solutions. Easy-to-use, web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite Inc. the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. PlumRiver acquired CenterStone Technologies in 2018, bringing together the combined experience of a strong technology team behind the company’s Elastic platform as the industry standard wholesale purchasing interface between manufacturers and retailers.  Some of the world’s biggest brands utilize the company’s Elastic technology platform that quickly bridges the gap between order processing systems, sales reps, retailers and consumers. Clients benefit further from Elastic features designed to quickly and easily integrate with existing IT infrastructure and ERP systems.


Media Contact

Kenny Thomas

(801) 232-2916

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