March 15 2018
Boardriders Choose Elastic B2B Merchandising Platform

 Boardriders partners with Elastic to standardize B2B ecommerce

Boardriders Inc. is the latest sports apparel and equipment manufacturer to choose Elastic Suite B2B digital merchandising platform to achieve higher levels of ecommerce efficiency by improving the product procurement process with retailers. This new client acquisition further solidifies Elastic’s position as the leading commercial sales and procurement technology provider in the growing lifestyle, boarding and surfwear categories.

Boardriders will utilize the Elastic platform to support wholesale merchandising for products under all of their major brands, including Quicksilver, Roxy and DC shoes, covering the major global regions in the EU, North America, Australia and Asia.  The company expects Elastic’s innovative sales process technologies to help them strengthen their brands with retail partners and provide a much more seamless product procurement experience. Results will come through better segmenting their product lines, improving their sales pre-booking capabilities and enhancing their in-house showroom experience for retailer purchasing reps with the use of real time UPC code scanning features.

“Boardriders is committed to improving the wholesale procurement process and merchandising experience for our valued retail partners. Elastic is helping us upgrade our commercial sales process by providing the most flexible and innovative suite of B2B merchandising solutions in the action sports Industry. Our partnership with Elastic and roadmap of collaborative innovations will give our retailers the cutting-edge features and functionality they are seeking from their most valued suppliers.”

-Brian Sininger-Word, Boardriders Head of Sales Operations – Americas

Through platform standardization, the application of the most innovative technologies and a much more strategic B2B sales approach, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction.  Increased sales revenues come through customized retailer/dealer applications, strategic sales planning, digital merchandising, complex pricing incentive programs, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced sales presentations.

“Helping Boardriders strengthen their retailer relationships and more efficiently merchandize their expanding portfolio of high quality products is what Elastic does best and is why we have set the industry standard for the most innovative and disruptive B2B sales technologies. The flexibility and deep functionality of the Elastic digital merchandizing solution gives retailers a much improved and streamlined purchasing experience, while helping our clients sell their products more efficiently, strategically and profitably.”

Josh Reddin, Founder & EVP, Elastic Suite



Sales Lift

Increasing Sales Revenue

Did you know that transitioning to hybrid B2B selling can increase your wholesale revenue? In this white paper we dig into how reps can sell deeper into the line using digital and hybrid selling strategies, made possible with Elastic’s ecommerce solutions.
Cost Savings

Creating Cost-saving Efficiencies

Save time and reduce friction across sales, marketing, customer service and IT teams with a streamlined B2B solution. Dive into the data on how integrating a seamless ecommerce solution can create cross-functional efficiencies, saving resources for your entire organization.
Print Elimination

Digital Transformation in B2B Sales

Printed sales materials are out-of-date, one-size-fits-none and most of all, wasteful. Learn how transitioning to digital catalogs and sales materials can improve your wholesale business. Marketing teams can focus on marketing, reps can be nimbler, and buyers can self-serve with Elastic’s ecommerce solutions.