Client Stories

Read the latest client stories on how Elastic is transforming the wholesale ecosystem.

February 26 2024

Kent Watersports Division Launches New B2B Platform – Elastic Suite

SNOQUALMIE, WA – Kent Outdoors created the Watersports Division including industry leading brands; Hyperlite, HO Skis, O’Brien, Connelly, FatSac, Aquaglide & Barefoot International. Shared goals…
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December 22 2023

Crafting the World’s Most Comfortable Pants with an Innovative Sales Approach

DUER, a versatile Canadian-based denim brand, has mastered the art of creating the world’s most comfortable pants. What sets them apart from other apparel brands,…
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October 20 2023

ZLINE continues to elevate B2B for Kitchen & Bath Customers with Elastic Suite

ZLINE Kitchen, a leading manufacturer of kitchen appliances, is partnering with Elastic Suite to revolutionize the B2B sales experience for builders and designers by providing…
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September 27 2023

NEMO + Elastic Suite: Revolutionizing the B2B Customer Experience

As B2B commerce becomes more streamlined and automated, staying competitive and meeting customer expectations is key. NEMO Equipment, a New Hampshire-based camping equipment brand, is…
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July 17 2023

Free Fly Apparel and Elastic partner to bring streamlined sales and ordering to Sport, Bluewater and Fly fishing markets

Free Fly Apparel is a leading manufacturer of apparel and accessories for sport, fly, and bluewater fishing. Made of sustainable bamboo and designed for freedom…
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June 30 2023

How Active Brands optimizes wholesale technology for cross-functional alignment & expansive global growth

The rollout of  Elastic is...improving the B2B sales and purchasing experience with the Active Brands internal sales team, retailers, distributors and independent sales agents across…
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June 26 2023

Leading sportswear and footwear brand finds success in wholesale channel with the support of Elastic Suite’s B2B ecommerce solutions

One of the world’s top footwear brands has been a long-standing Elastic Suite brand partner since 2014. Through both direct-to-consumer and retail partners around the…
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May 9 2023

Hestra partners with Elastic Suite to enhance ecommerce and break into new markets

Hestra, founded in 1936, is a luxury snow, outdoor, and lifestyle glove brand, producing over two million pairs of gloves annually. The Swedish-based family business…
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December 2 2021

Spyder rejoins Elastic Suite for elevated B2B and Wholesale Selling

After a two-year absence, due to a company acquisition that temporarily forced Spyder onto another B2B platform, the global recreational and competitive ski apparel brand has now rejoined Emerald’s Elastic Suite. The re-onboarding of Spyder took place…
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August 10 2021

Asolo Introduces B2B Ecommerce Platform to Retail Partners

Iconic outdoor footwear manufacturer Asolo is making a major upgrade to the company’s wholesale merchandising and purchasing interface with their retail partners with the rollout…
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April 20 2021

Marker Dalbello Völkl Deploys Elastic’s Next Generation B2B Technology

MDV partners with Elastic to streamline wholesale ecommerce for specialty retail partners
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March 25 2021

Outdoor standardization continue with 3 new industry disruptors

Brand and Retailer trend toward single platform B2B technology grows as brands continue to move onto Elastic
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January 21 2021

K2 Sports Upgrades B2B Ecommerce With Elastic Suite

Iconic ski, snowboard and winter accessories brand K2 chooses Elastic as their B2B technology provider.
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December 15 2020

Multiple Scandinavian Brands Optimize B2B Ecommerce with Elastic

Leading Scandinavian winter sports, outdoor and lifestyle brands are trending toward Elastic’s best-in-class virtual B2B platform.
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November 10 2020

Scott Sports Elevates Wholesale Merchandising Capability with Elastic Suite

Legendary cycling, winter sports, running, and motorsports megabrand Scott Sports chooses Elastic
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September 8 2020

Children’s Wear: Wholesale Growth in $250 Billion Vertical

Reima and Tank Stream Design are leading the kid’s wear sector to more streamlined and sustainable wholesale ecommerce.
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September 4 2020

blackcrows Taps Elastic for Enhanced B2B Commerce Experiemce

French free ski and technical apparel innovator Black Crows is deploying Elastic for a higher level of digital merchandising and virtual B2B sales capability.
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August 10 2020

Carhartt makes the switch to Elastic B2B along with planned upgrade to SAP’s S4 ERP

PlumRiver helps leading workwear and lifestyle brand Carhartt make the switch to full Elastic B2B ecommerce following 9-year partnership.
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August 3 2020

New Balance, Shimano, Vans and Burton optimize Elastic’s virtual selling platform for growth and sustainability

Read about how four major global brands, footwear, cycling, lifestyle, surf, skate and snowboarding, are all expanding their use of the Elastic wholesale eCommerce platform…
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June 22 2020

Elastic continues European growth with 4 new partnerships: Devold of Norway, Montane, Klättermusen and Original Buff

Like other global markets, Europe is looking toward streamlined digital B2B ecommerce. Elastic continues EU growth with four new partnerships.
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June 15 2020

Dainese partners with Elastic to create collaborative merchandising for reps and retailers

The global Italian brand of protective wear and technical gear for several dynamic sports categories is launching enhanced B2B digital merchandising on the Elastic platform.
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February 11 2020

Ortovox Elevates B2B Ecommerce with Elastic

Elastic’s digital catalog creation and B2B print elimination benefits are helping Ortovox further build upon the company’s strong legacy of sustainability and environmental stewardship.
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January 28 2020

Trespass Chooses Elastic to Optimize Global Wholesale Merchandising

Rollout of the Elastic platform is expected to strengthen relationships with the company’s wholesale partners through the deep functionality and collaborative purchasing features of this…
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November 11 2019

Elastic to Begin Serving Mainstream Retail Through PMI’s Stanley Products

By adopting Elastic as their standard B2B sales and merchandising solution, Stanley-PMI will enjoy deeper, more profitable and collaborative relationships with their vast retailer network.
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October 15 2019

Sports Apparel Licensee ’47 Brand Chooses Elastic Merchandising Technology

47 Brand, an official licensee of sports fan apparel, accessories and memorabilia for the NFL, MLB, NBA, NCAA and others, has selected PlumRiver Technology’s Elastic…
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September 10 2019

Rip Curl Leads Surf Industry with Print-free B2B Catalogs & Linesheets

Surf industry leader Rip Curl is deploying PlumRiver Technology’s Elastic Suite digital merchandising platform with the aim to eliminate the company’s printed B2B sales catalogs…
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May 29 2019

Shimano Chooses Elastic Wholesale Merchandising Technology

Shimano is building upon the success utilizing Elastic with their Pearl iZUMi brand and is now extending the industry-leading sales technology to Shimano-branded apparel, footwear…
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July 18 2018

Volcom Launches Innovative B2B Sales and Merchandising Solution

“With Elastic as our B2B ecommerce technology provider, we are implementing the most innovative and feature-rich solution available while enhancing the product procurement process for…
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