Client Stories
Read the latest client stories on how Elastic is transforming the wholesale ecosystem.
Dainese’s Journey to Streamlined Sales and Enhanced Efficiency with Elastic Suite
Since 1972, Dainese has been synonymous with innovation and safety in the world of action sports. Driven by a simple yet powerful mission—Saving Lives—Dainese designs…
A Strong Footing in Wholesale: Pikolinos Partners with Elastic for a better B2B Experience
Pikolinos, a beloved Spanish footwear brand, has perfected the art of crafting high-quality leather shoes by blending technology and incredible comfort. While the brand utilizes…
Kent Watersports Division Launches New B2B Platform – Elastic Suite
SNOQUALMIE, WA – Kent Outdoors created the Watersports Division including industry leading brands; Hyperlite, HO Skis, O’Brien, Connelly, FatSac, Aquaglide & Barefoot International. Shared goals…
Crafting the World’s Most Comfortable Pants with an Innovative Sales Approach
DUER, a versatile Canadian-based denim brand, has mastered the art of creating the world’s most comfortable pants. What sets them apart from other apparel brands,…
ZLINE continues to elevate B2B for Kitchen & Bath Customers with Elastic Suite
ZLINE Kitchen, a leading manufacturer of kitchen appliances, is partnering with Elastic Suite to revolutionize the B2B sales experience for builders and designers by providing…
NEMO + Elastic Suite: Revolutionizing the B2B Customer Experience
As B2B commerce becomes more streamlined and automated, staying competitive and meeting customer expectations is key. NEMO Equipment, a New Hampshire-based camping equipment brand, is…
Free Fly Apparel and Elastic partner to bring streamlined sales and ordering to Sport, Bluewater and Fly fishing markets
Free Fly Apparel is a leading manufacturer of apparel and accessories for sport, fly, and bluewater fishing. Made of sustainable bamboo and designed for freedom…
How Active Brands optimizes wholesale technology for cross-functional alignment & expansive global growth
The rollout of Elastic is...improving the B2B sales and purchasing experience with the Active Brands internal sales team, retailers, distributors and independent sales agents across…
Leading sportswear and footwear brand finds success in wholesale channel with the support of Elastic Suite’s B2B ecommerce solutions
One of the world’s top footwear brands has been a long-standing Elastic Suite brand partner since 2014. Through both direct-to-consumer and retail partners around the…
Hestra partners with Elastic Suite to enhance ecommerce and break into new markets
Hestra, founded in 1936, is a luxury snow, outdoor, and lifestyle glove brand, producing over two million pairs of gloves annually. The Swedish-based family business…
Spyder rejoins Elastic Suite for elevated B2B and Wholesale Selling
After a two-year absence, due to a company acquisition that temporarily forced Spyder onto another B2B platform, the global recreational and competitive ski apparel brand has now rejoined Emerald’s Elastic Suite. The re-onboarding of Spyder took place…
Asolo Introduces B2B Ecommerce Platform to Retail Partners
Iconic outdoor footwear manufacturer Asolo is making a major upgrade to the company’s wholesale merchandising and purchasing interface with their retail partners with the rollout…
Marker Dalbello Völkl Deploys Elastic’s Next Generation B2B Technology
MDV partners with Elastic to streamline wholesale ecommerce for specialty retail partners
Outdoor standardization continue with 3 new industry disruptors
Brand and Retailer trend toward single platform B2B technology grows as brands continue to move onto Elastic
K2 Sports Upgrades B2B Ecommerce With Elastic Suite
Iconic ski, snowboard and winter accessories brand K2 chooses Elastic as their B2B technology provider.
Multiple Scandinavian Brands Optimize B2B Ecommerce with Elastic
Leading Scandinavian winter sports, outdoor and lifestyle brands are trending toward Elastic’s best-in-class virtual B2B platform.
Scott Sports Elevates Wholesale Merchandising Capability with Elastic Suite
Legendary cycling, winter sports, running, and motorsports megabrand Scott Sports chooses Elastic
Children’s Wear: Wholesale Growth in $250 Billion Vertical
Reima and Tank Stream Design are leading the kid’s wear sector to more streamlined and sustainable wholesale ecommerce.
blackcrows Taps Elastic for Enhanced B2B Commerce Experiemce
French free ski and technical apparel innovator Black Crows is deploying Elastic for a higher level of digital merchandising and virtual B2B sales capability.
Carhartt makes the switch to Elastic B2B along with planned upgrade to SAP’s S4 ERP
PlumRiver helps leading workwear and lifestyle brand Carhartt make the switch to full Elastic B2B ecommerce following 9-year partnership.
New Balance, Shimano, Vans and Burton optimize Elastic’s virtual selling platform for growth and sustainability
Read about how four major global brands, footwear, cycling, lifestyle, surf, skate and snowboarding, are all expanding their use of the Elastic wholesale eCommerce platform…
Elastic continues European growth with 4 new partnerships: Devold of Norway, Montane, Klättermusen and Original Buff
Like other global markets, Europe is looking toward streamlined digital B2B ecommerce. Elastic continues EU growth with four new partnerships.
Dainese partners with Elastic to create collaborative merchandising for reps and retailers
The global Italian brand of protective wear and technical gear for several dynamic sports categories is launching enhanced B2B digital merchandising on the Elastic platform.
Ortovox Elevates B2B Ecommerce with Elastic
Elastic’s digital catalog creation and B2B print elimination benefits are helping Ortovox further build upon the company’s strong legacy of sustainability and environmental stewardship.
Trespass Chooses Elastic to Optimize Global Wholesale Merchandising
Rollout of the Elastic platform is expected to strengthen relationships with the company’s wholesale partners through the deep functionality and collaborative purchasing features of this…
Elastic to Begin Serving Mainstream Retail Through PMI’s Stanley Products
By adopting Elastic as their standard B2B sales and merchandising solution, Stanley-PMI will enjoy deeper, more profitable and collaborative relationships with their vast retailer network.
Sports Apparel Licensee ’47 Brand Chooses Elastic Merchandising Technology
47 Brand, an official licensee of sports fan apparel, accessories and memorabilia for the NFL, MLB, NBA, NCAA and others, has selected PlumRiver Technology’s Elastic…
Rip Curl Leads Surf Industry with Print-free B2B Catalogs & Linesheets
Surf industry leader Rip Curl is deploying PlumRiver Technology’s Elastic Suite digital merchandising platform with the aim to eliminate the company’s printed B2B sales catalogs…
Shimano Chooses Elastic Wholesale Merchandising Technology
Shimano is building upon the success utilizing Elastic with their Pearl iZUMi brand and is now extending the industry-leading sales technology to Shimano-branded apparel, footwear…
Volcom Launches Innovative B2B Sales and Merchandising Solution
“With Elastic as our B2B ecommerce technology provider, we are implementing the most innovative and feature-rich solution available while enhancing the product procurement process for…
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