Client Stories

Driven by a mission to create products that inspire joyful shared memories, Kent Watersports has long recognized that a strong wholesale network is key to…

Published by Racette Consulting October 25, 2024   In the competitive landscape of B2B sales, companies must leverage innovative tools to stay ahead. Optic Nerve…

In the heart of the outdoor industry, few brands have the storied reputation of Jack Wolfskin. Founded over 40 years ago, and growing to serve…

Since 1972, Dainese has been synonymous with innovation and safety in the world of action sports. Driven by a simple yet powerful mission—Saving Lives—Dainese designs…

Pikolinos, a beloved Spanish footwear brand, has perfected the art of crafting high-quality leather shoes by blending technology and incredible comfort. While the brand utilizes…

SNOQUALMIE, WA – Kent Outdoors created the Watersports Division including industry leading brands; Hyperlite, HO Skis, O’Brien, Connelly, FatSac, Aquaglide & Barefoot International. Shared goals…

DUER, a versatile Canadian-based denim brand, has mastered the art of creating the world’s most comfortable pants. What sets them apart from other apparel brands,…

ZLINE Kitchen, a leading manufacturer of kitchen appliances, is partnering with Elastic Suite to revolutionize the B2B sales experience for builders and designers by providing…

As B2B commerce becomes more streamlined and automated, staying competitive and meeting customer expectations is key. NEMO Equipment, a New Hampshire-based camping equipment brand, is…

Free Fly Apparel is a leading manufacturer of apparel and accessories for sport, fly, and bluewater fishing. Made of sustainable bamboo and designed for freedom…

The rollout of  Elastic is...improving the B2B sales and purchasing experience with the Active Brands internal sales team, retailers, distributors and independent sales agents across…

One of the world’s top footwear brands has been a long-standing Elastic Suite brand partner since 2014. Through both direct-to-consumer and retail partners around the…

Hestra, founded in 1936, is a luxury snow, outdoor, and lifestyle glove brand, producing over two million pairs of gloves annually. The Swedish-based family business…

After a two-year absence, due to a company acquisition that temporarily forced Spyder onto another B2B platform, the global recreational and competitive ski apparel brand has now rejoined Emerald’s Elastic Suite. The re-onboarding of Spyder took place…

Iconic outdoor footwear manufacturer Asolo is making a major upgrade to the company’s wholesale merchandising and purchasing interface with their retail partners with the rollout…

MDV partners with Elastic to streamline wholesale ecommerce for specialty retail partners

Brand and Retailer trend toward single platform B2B technology grows as brands continue to move onto Elastic

Iconic ski, snowboard and winter accessories brand K2 chooses Elastic as their B2B technology provider.

Leading Scandinavian winter sports, outdoor and lifestyle brands are trending toward Elastic’s best-in-class virtual B2B platform.

Legendary cycling, winter sports, running, and motorsports megabrand Scott Sports chooses Elastic

Reima and Tank Stream Design are leading the kid’s wear sector to more streamlined and sustainable wholesale ecommerce.

French free ski and technical apparel innovator Black Crows is deploying Elastic for a higher level of digital merchandising and virtual B2B sales capability.

PlumRiver helps leading workwear and lifestyle brand Carhartt make the switch to full Elastic B2B ecommerce following 9-year partnership.

Read about how four major global brands, footwear, cycling, lifestyle, surf, skate and snowboarding, are all expanding their use of the Elastic wholesale eCommerce platform…

Like other global markets, Europe is looking toward streamlined digital B2B ecommerce. Elastic continues EU growth with four new partnerships.

The global Italian brand of protective wear and technical gear for several dynamic sports categories is launching enhanced B2B digital merchandising on the Elastic platform.

Elastic’s digital catalog creation and B2B print elimination benefits are helping Ortovox further build upon the company’s strong legacy of sustainability and environmental stewardship.

Rollout of the Elastic platform is expected to strengthen relationships with the company’s wholesale partners through the deep functionality and collaborative purchasing features of this…

By adopting Elastic as their standard B2B sales and merchandising solution, Stanley-PMI will enjoy deeper, more profitable and collaborative relationships with their vast retailer network.

47 Brand, an official licensee of sports fan apparel, accessories and memorabilia for the NFL, MLB, NBA, NCAA and others, has selected PlumRiver Technology’s Elastic…

Surf industry leader Rip Curl is deploying PlumRiver Technology’s Elastic Suite digital merchandising platform with the aim to eliminate the company’s printed B2B sales catalogs…

Shimano is building upon the success utilizing Elastic with their Pearl iZUMi brand and is now extending the industry-leading sales technology to Shimano-branded apparel, footwear…

“With Elastic as our B2B ecommerce technology provider, we are implementing the most innovative and feature-rich solution available while enhancing the product procurement process for…