July 18 2018
Volcom Launches Innovative B2B Sales and Merchandising Solution

Boardsports and lifestyle apparel category leader Volcom has implemented Elastic Suite wholesale procurement and B2B digital merchandising platform as part of a major enhancement and overhaul of the company’s commercial sales process. Volcom’s roll out of the Elastic platform is expected to dramatically improve and streamline the procurement user experience for retailers, create efficiency-driven cost savings and help Volcom establish new relationships with additional retail partners.

“Volcom is making major improvements to our B2B sales and merchandising capability with a focus on increasing collaboration across our product lines and regions, while furthering the evolution and strengthening of the Volcom brand,” said Ryan Immegart, Volcom Chief Marketing Officer.  “With Elastic as our B2B ecommerce technology provider, we are implementing the most innovative and feature-rich solution available while enhancing the product procurement process for our retail partners.”

The initial Elastic launch includes all Volcom’s mens, womens, boys, girls, footwear and outerwear product lines covering retailers across North America and Europe, with future plans for a complete global rollout of the new technology.  Volcom’s Elastic platform includes a fully-integrated B2B sales management solution, customized retailer procurement applications and robust commercial sales rep merchandising tools.  Volcom also expects to strengthen the company’s commitment to sustainability through print reduction and greater operational efficiency.

“Retailers are now demanding from their suppliers the best B2B ecommerce technology and higher levels of integration to streamline their approach to product procurement,” said Josh Reddin, Founder & EVP, Elastic Suite.  “To partner with an iconic brand like Volcom, while bringing Elastic’s benefits to both the supplier and buyer side of their business, demonstrates how we are quickly displacing traditional commercial sales processes with more efficient and disruptive solutions.”

Through platform standardization, the application of the most innovative technologies and a much more strategic B2B sales approach, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction.  Increased sales revenues come through customized retailer/dealer applications, strategic sales planning, digital merchandising, complex pricing incentive programs, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced sales presentations.


Sales Lift

Increasing Sales Revenue

Did you know that transitioning to hybrid B2B selling can increase your wholesale revenue? In this white paper we dig into how reps can sell deeper into the line using digital and hybrid selling strategies, made possible with Elastic’s ecommerce solutions.
Cost Savings

Creating Cost-saving Efficiencies

Save time and reduce friction across sales, marketing, customer service and IT teams with a streamlined B2B solution. Dive into the data on how integrating a seamless ecommerce solution can create cross-functional efficiencies, saving resources for your entire organization.
Print Elimination

Digital Transformation in B2B Sales

Printed sales materials are out-of-date, one-size-fits-none and most of all, wasteful. Learn how transitioning to digital catalogs and sales materials can improve your wholesale business. Marketing teams can focus on marketing, reps can be nimbler, and buyers can self-serve with Elastic’s ecommerce solutions.