ELASTIC PARTNERS
Partnerships
Explore our partner ecosystem

Outdoor Market Alliance
OMA elevates the experience for brand partners and retailers through a safe, exciting showroom venue while raising awareness, visibility, and relevance of the Independent Rep model within the Outdoor Industry. Additionally, OMA acts responsibly to support community initiatives through their non-profit association.

Running Industry Association
The Running Industry Association (RIA) is a non-profit organization that supports the brick-and-mortar running retail channel throughout the United States and Canada. Its members are independently owned stores, brands that sell within the channel, and companies that provide services and support to the channel.

Surf Industry Members Association
The Surf Industry Members Association is the united voice of the surf industry. Bringing together like-minded brands, retailers, board builders, wave park operators, media, suppliers, and professional service companies to support the growth and health of the surf industry as a unified force.

Grassroots Outdoor Alliance
Grassroots acts as a catalyst for the success of retailers and brands. It advocates for specialty, independent retail within the industry, fosters education and community, and influences the outdoor industry to maximize the opportunities for outdoor specialty businesses.

ShowLabs: content production & digital assets
ShowLabs eliminates the chaos of brands trying to manage specs and files for their ecommerce platforms. Their workflow management process resizes, names, localizes, and securely archives every asset at blazing speeds — ready to use in all your preferred platforms.

ApparelMagic: product customizations
ApparelMagic powers brands with a cloud-based suite of tools designed to streamline operations and foster growth. Their platform is designed with ERP, PLM, and CRM, exclusively for the apparel industry.