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CLIENT STORIES
Hestra Enhances Ecommerce and Breaks into New Markets

Hestra, founded in 1936, is a luxury snow, outdoor, and lifestyle glove brand that produces over 2 million pairs of gloves annually. The Swedish-based family business has a vast distribution network with 50 reps managing over 800 global retailers in the specialty ski, snow, and outdoor markets. Hestra chose Elastic Suite as their B2B partner due to the superior NetSuite ERP integration experience and abilities, and the platform’s innovative features that enhance both the buying and selling experience.

Priority #1: NetSuite Integration

Hestra was looking to take their wholesale ecommerce to an entirely new level by integrating their ERP with Elastic Suite’s B2B. This powerful two-way sync has been proven to increase sales revenue, cut operational costs, and save time and resources spent on manual data entry and maintenance.

The collaboration between Elastic and Hestra’s integration teams was imperative to the client onboarding process. Elastic’s integration team takes a tailored approach to each implementation strategy to effectively meet the unique needs of each brand and its retail partners.  Together, the teams identify the key data fields necessary for wholesale commerce.

The implementation happened quickly, and within the first two weeks of their pre-book season, Hestra placed over 800 orders, totaling over $11 million. In addition, countless hours were saved from manual data entry due to the seamless two-way data sync.

“A B2B system is only as good as the integration. I’ve been quite pleased and am confident that we made the right decision with Elastic. NetSuite and Elastic is a good marriage and they’ve invested considerable time and effort in developing the adapter. The implementation team’s support was integral to getting us up and running for our first pre-book season. “

-Dino Dardano, President, Hestra USA

 

Read more about our NetSuite Integration.

 

Priority #2: Enhanced Marketing Assets

Additionally, Hestra is fully utilizing the enhanced assets and sales materials available within Elastic. Hestra has enhanced its storytelling strategy with the new Elastic user interface, which was designed with brand customization in mind. Marketing and wholesale sales teams are collaborating cross-functionally to ensure marketing assets are used across multiple settings, from the branded dashboard to digital catalogs and custom collections.

 

Hestra continues to elevate their B2B ecommerce by developing enhanced marketing assets within Elastic, including:

  • Close-up and textural photos in the Digital Catalog
  • Custom layouts in the Custom Collection Builder
  • Technology specs on Product Detail Descriptions
  • Advanced filters & iconography on Search Pages
  • Application of lifestyle imagery and marketing assets to every feature

 

 

Elastic’s emphasis on and investment in enhanced marketing materials and assets led Hestra to rejoin the company.  Brands that partner with Elastic are choosing to go beyond a traditional ecommerce experience. This strategic partnership is changing the entire wholesale buying and selling process, taking commerce from transactional to transformational.

 

Priority #3: New Markets

Hestra’s products have held a strong presence in the ski and snow markets for many years, but they’re expanding their product line into new territories, including MTB/biking, western and workwear, and high-end fashion. To strategically break into new markets, it is critical that the buying experience is simplistic. This is why Hestra’s sales team is using the Elastic Offline Order Form (OLOF) at trade shows and in-person sales meetings when high-speed internet is unreliable. The OLOF allows orders to be built in real-time, then synced and uploaded when an online connection has been restored

In addition to in-person selling, Hestra needed a retailer-focused solution, especially for new markets. Because Elastic Suite is designed with the retailer in mind, it supports brands looking to break into new retail markets by creating a more seamless experience for all parties.

 

Conclusion

When marketing and selling a best-selling product line like Hestra’s gloves, a digital B2B solution to match is imperative. With an end-to-end NetSuite integration and enhanced selling tools that bring commerce to life, Hestra is uniquely positioned to enter new channels with products that fit markets beyond ski/snow and outdoor.  By partnering with Elastic, Hestra is enabling its sellers to sell deeper and buyers to buy broader.