August 10 2020
Carhartt makes the switch to Elastic B2B along with planned upgrade to SAP’s S4 ERP

Leading workwear and lifestyle apparel brand Carhartt, a former CenterStone Technologies and iVendix client, is making the transition to Elastic Suite’s B2B solution. The switch is in connection with the company’s planned upgrade to SAP’s S4 ERP platform and to meet Carhartt’s need for enhanced wholesale merchandising functionality offered by Elastic. A long time and valued client operating on the iVendix technology platform since 2011, Elastic began serving Carhartt as part of the acquisition of Centerstone in late 2018.


“Bringing an iconic company like Carhartt into the growing family of brands we serve is a privilege for the entire team at Elastic Suite. As we work closely with Carhartt to make this important transition to our flagship Elastic B2B technology, we can help this category leader further build on their success. We will do this by providing Carhartt with an enhanced wholesale ecommerce and merchandising capability that will bring a much more strategic approach in response to today’s challenging market conditions.”

Josh Reddin, Founder & EVP, Elastic Suite


Enhanced digital merchandising functionality offered by the Elastic platform will provide Carhartt sales reps with a variety of tools to more effectively present, sell and manage the brand’s diverse product lines across a global network of retail partners and company stores. While the initial conversion and rollout of Elastic is focused on North America, a parallel transition is in process for Carhartt’s numerous markets covering the EU region. Retail partners will have full access and use of the platform, providing a seamless and fully integrated B2B purchasing experience for wholesale buyers.

“Carhartt was in need of an upgrade to our digital merchandising capability to help our sales reps conduct B2B sales virtually in the current business environment, and the upgrade to Elastic positions us well for integration with S4 next year,The iVendix platform has served us well over the years. Making the upgrade to enhanced features of the Elastic platform, assisted by the same technology team we know and trust, is providing a smooth and seamless transition for Carhartt and our retailers.”

Katrina Agusti, VP Solutions Delivery, Carhartt


Elastic helps manufacturers, retailers and distributors adopt a more sustainable approach to B2B sales while achieving efficiency-driven cost savings and incremental sales growth. Sustainability and cost savings come through streamlined order entry, digital catalogs, eliminating printed sales materials, resource optimization, inventory management, online payment functionality and product sample reduction. Increased sales revenues come through brand-specific retailer/dealer applications, sales rep tools, strategic sales planning, digital merchandising, product customization, managing complex pricing incentive programs, assortment planning tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced product presentations.

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Did you know that transitioning to hybrid B2B selling can increase your wholesale revenue? In this white paper we dig into how reps can sell deeper into the line using digital and hybrid selling strategies, made possible with Elastic’s ecommerce solutions.
Cost Savings

Creating Cost-saving Efficiencies

Save time and reduce friction across sales, marketing, customer service and IT teams with a streamlined B2B solution. Dive into the data on how integrating a seamless ecommerce solution can create cross-functional efficiencies, saving resources for your entire organization.
Print Elimination

Digital Transformation in B2B Sales

Printed sales materials are out-of-date, one-size-fits-none and most of all, wasteful. Learn how transitioning to digital catalogs and sales materials can improve your wholesale business. Marketing teams can focus on marketing, reps can be nimbler, and buyers can self-serve with Elastic’s ecommerce solutions.