June 28 2021
Elastic Brings a More Strategic and Efficient Wholesale Process to Distributors

Brands, manufacturers, and distributors are creating more strategic relationships and streamlined selling processes with their retail partners through the Elastic B2B solution.

For product distributors serving the outdoor, surf, cycling, sporting goods, apparel, lifestyle, footwear, workwear, and uniform including safety and PPE, and other verticals, Emerald’s Elastic Suite B2B technology platform can bring multiple bottom-line benefits. Distributors’ relationships with both wholesalers and retail partners are taken to an entirely new level of strategic selling and process efficiency via Elastic while providing seamless single platform access to buyers across brands, products, and even verticals. 

“Elastic has taken our experience and innovation from serving a large portfolio of leading global brands and optimized the technology for the distributor wholesale merchandising model. Adoption of our industry-leading B2B platform by distributors is helping accelerate the growth of more efficient, single platform wholesale eCommerce across a diverse group of manufacturing verticals, brands, and specialty retailers.”

-Jared Jerotz, Senior Account Executive, Elastic Suite

Elastic Brings Digital Merchandising to New Industries

Brands, manufacturers, and distributors are creating more strategic relationships and streamlined selling processes with their retail partners through the Elastic B2B solution. Distributors play an important role in the adoption of next-generation digital merchandising technology through their multiple supplier relationships across a broad network of retailers. 

The trend toward universal adoption of Elastic is transforming wholesale eCommerce and the distributor model by eliminating the requirement for retailers to access their supplier brands through multiple purchasing solutions. Strong marketplace preference for Elastic is driven by its ability to help manufacturers, retailers and distributors adopt a more sustainable B2B sales process while achieving efficiency-driven cost savings and incremental sales growth.  Sustainability and cost savings come through streamlined order entry, digital catalogs, resource optimization, and inventory management.  Increased sales revenues come through brand-specific retailer applications, sales rep tools, strategic sales planning, digital merchandising, product customization, and assortment planning tools.


Emerald’s B2B technology serves clients representing hundreds of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel, lifestyle and footwear industries. Selected brands served include: The North Face, Patagonia, K2, Thule, Marker, Dalbello, Völkl, Rip Curl, Active Brands, Volcom, Shimano, Scott Sports, New Balance, Boardriders, Puma, Reebok/CCM, O’Neill, Burton and Vans.

To learn more about how Elastic can increase sales & revenue for your distribution company, reach out to the sales team

Media Contact

Kenny Thomas

(801) 232-2916

Sales Contact

Jared Jerotz

(714) 742-5923

Multiple Scandinavian Brands Seek to Optimize B2B eCommerce with Elastic

Leading Scandinavian winter sports, outdoor and lifestyle brands are trending toward Elastic’s best-in-class virtual B2B platform.
Read More

Surf Industry Elevates B2B Digital Merchandising for Brands and Retailers

SIMA Promotes Business Sustainability and Standardized Approach to Virtual Wholesale Purchasing
Read More

Carhartt makes the switch to Elastic B2B along with planned upgrade to SAP’s S4 ERP

PlumRiver helps leading workwear and lifestyle brand Carhartt make the switch to full Elastic B2B ecommerce following 9-year partnership.
Read More
Sales Lift

Increasing Sales Revenue

Did you know that transitioning to hybrid B2B selling can increase your wholesale revenue? In this white paper we dig into how reps can sell deeper into the line using digital and hybrid selling strategies, made possible with Elastic’s ecommerce solutions.
Cost Savings

Creating Cost-saving Efficiencies

Save time and reduce friction across sales, marketing, customer service and IT teams with a streamlined B2B solution. Dive into the data on how integrating a seamless ecommerce solution can create cross-functional efficiencies, saving resources for your entire organization.
Print Elimination

Digital Transformation in B2B Sales

Printed sales materials are out-of-date, one-size-fits-none and most of all, wasteful. Learn how transitioning to digital catalogs and sales materials can improve your wholesale business. Marketing teams can focus on marketing, reps can be nimbler, and buyers can self-serve with Elastic’s ecommerce solutions.