July 09 2021
Standardizing Wholesale eCommerce for Moto Brands and Dealers

Elastic Suite is bringing its next-generation B2B ecommerce technology to more brands and dealers in the moto and mountain bike categories.

As done in numerous other verticals, Elastic Suite is bringing its next-generation B2B ecommerce technology to more brands and dealers in the moto and mountain bike categories.  Troy Lee Designs and Fasthouse are the latest brands serving these categories to adopt Elastic while joining other brands already using the platform, including Dainese, Fox Racing, and Scott Sports.


“Both Troy Lee Designs and Fasthouse are major brands with a large following of consumers across the globe. This is a tremendous opportunity to partner with these two category leaders while helping further streamline wholesale procurement for a large number of industry dealers”

-Sawyer Frank, Director of Sales, Elastic Suite



Using Dealer Feedback for Platform Optimization

To ensure the development of the most optimized wholesale purchasing solution, Elastic met with leading motocross dealers to gain insights into their needs and expectations when utilizing B2B technology.  Based on that feedback, Elastic has developed quicker methods for dealers to source inventory, order products, and track order status.

The Elastic rollout at both Troy Lee Designs and Fasthouse ultimately includes a full application of the platform’s industry-leading B2B features and functionality. This includes print-free product catalogs, assortment planning features, segmented sales tools, virtual showrooms, real-time inventory, and digital sales presentations that combine on the Elastic platform to create a more strategic and sustainable approach to wholesale purchasing.  The deployment will cover global markets for both brands throughout the Americas, Europe and Asia/Pacific regions.

Leading the way in Digital B2B Solutions

Elastic Suite helps manufacturers, retailers and distributors adopt a more sustainable approach to B2B sales while achieving efficiency-driven cost savings and incremental sales growth.  Sustainability and cost savings come through streamlined order entry, digital catalogs, resource optimization and inventory management.  Increased sales revenues come through brand-specific retailer applications, sales rep tools, strategic sales planning, digital merchandising, product customization and assortment planning tools.

Many of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel, lifestyle and footwear industries use Elastic’s next-generation B2B ecommerce platform. In addition to Troy Lee Designs and Fasthouse, selected brands served include: The North Face, Patagonia, K2 Sports, Rip Curl, Active Brands, Volcom, Shimano, Scott Sports, New Balance, Boardriders, Puma, Reebok/CCM, O’Neill, Burton and Vans.

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Sales Contact

Sawyer Frank

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