August 10 2021
Asolo Introduces B2B Ecommerce Platform to Retail Partners

Outdoor Footwear Leader Enhances Retailer Interface, Sustainability with Elastic Suite 


Iconic outdoor footwear manufacturer Asolo is making a major upgrade to the company’s wholesale merchandising and purchasing interface with their retail partners with the rollout of Elastic Suite’s industry-leading B2B ecommerce platform. Retailers will soon be able to virtually access the brand’s product line in on Elastic’s industry-standard digital catalogs as Asolo seeks to provide a more strategic, streamlined and sustainable wholesale purchasing process.

“Enhancing and simplifying the buying experience for our valued retail partners is the core objective in upgrading our B2B sales and merchandising capability. In researching technology solutions, Elastic quickly emerged as the clear leader.  And since 75% or our retailers are already on their platform, it was an easy decision for us.”

– Bill Lockwood, GM, Asolo USA

According to Lockwood, priorities for the rollout include better preseason planning by sales reps, more streamlined access to inventory information, enhanced digital merchandising capability and improving product support for retailers. Asolo intends to eliminate printed B2B sales materials with Elastic’s custom digital catalog builder, adding a strong sustainability component to the initiative.  Elastic is being fully integrated with the company’s NetSuite ERP platform which also brings new levels of business process and back-office efficiency. All Asolo products will be on the platform and regions covered by the deployment include the company’s markets in the United States and Canada.

“Providing a more collaborative, single platform experience for brands and retailers while bringing new levels of sustainability to the B2B sales process is what Elastic does best. To bring such an iconic brand like Asolo and their retail partners on Elastic is such a great opportunity and our team looks forward to helping our new client achieve the increased cost savings and profitability that result from deploying our purpose-built solutions.”  

– Josh Reddin, Founder & EVP, Elastic

Elastic Suite helps manufacturers, retailers and distributors adopt a more sustainable approach to B2B sales while achieving efficiency-driven cost savings and incremental sales growth. Sustainability and cost savings come through streamlined order entry, digital catalogs, resource optimization and inventory management.  Increased sales revenues come through brand-specific retailer applications, sales rep tools, strategic sales planning, digital merchandising, product customization and assortment planning tools.


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