RESOURCE
September 26 2019
Optimizing Manufacturer-to-Retailer Wholesale Merchandising

Elastic takes a hands-on approach with manufacturers to optimize B2B merchandising through customized digital catalogs, compelling product assortments, enhanced sales presentations, pricing incentives, sell-in tools and more.

A Personal Touch with Pearl Izumi and Burton

See how Elastic takes a hands-on, personal approach with Pearl Izumi and Burton to customize a B2B ecommerce solution tailored for their business. The onboarding process at Pearl Izumi is a critical phase for their sales reps and retailers to learn how to use the platform to its full potential. Geoff Shaffer, VP Global Brand Marketing at Pearl Izumi, describes their selection process in choosing Elastic and how digital sales workbooks, product assortments and sales presentations are improving their B2B merchandising process with retailers. The Pearl Izumi technical teams worked hand-in-hand with Elastic for a seamless integration to improve both sell-in strategies and in season selling efforts.

Josh Reddin, PlumRiver CEO explains the collaborative approach the Elastic team takes with clients to help them maximize their B2B sales potential and improve wholesale purchasing relationships with their retail partners. Feedback from retailers who use Elastic across many leading brands helps manufacturers to optimize the B2B merchandising experience with their dealers and retail partners. According to Mark Wakeling, US Director of Sales at Burton Snowboards, the one-on-one relationship with Elastic is critical to helping Burton bring new ideas and more creative approaches to their sales process and to help make selling easier for their dealers.

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