October 15 2019
Sports Apparel Licensee ’47 Brand Chooses Elastic Merchandising Technology

’47 Brand, an official licensee of sports fan apparel, accessories and memorabilia for the National Football League, Major League Baseball, National Basketball Association, National College Athletics Association and others, has selected Elastic Suite as its B2B ecommerce and digital merchandising interface with retailers. The use of Elastic is expected to greatly improve ’47 Brand’s ability to more profitably manage their growing and diverse product lines while deepening relationships with their retail partners.

“The entire team at Elastic is looking forward to serving the professional and college sports licensed apparel market with a quality manufacturer like ’47 Brand,” said Josh Reddin, Elastic Suite Founder & EVP. “Licensed sports apparel is one of the fastest-growing and most popular consumer product segments. Elastic and the flexibility of our technology creates the perfect fit to help ’47 Brand reach even higher levels of success with both retailers and consumers.”

The licensed sports apparel business is highly competitive and affected by ever-changing trends in consumer preferences and product popularity.  Maintaining strong retailer relationships and the ability to constantly innovate while creating new and profitable products are top priorities for ’47 Brand. The transition from printed to digital product catalogs will bring much more flexibility to product development and improve speed to market with new products.

Moving to digital B2B sales materials will also give ’47 Brand and their retailers considerably more time to strategically manage product lines, expand sales seasons and create more seamless seasonal transitions for retailers without the limitations and restrictions of printed sales catalogs. Additionally, they will benefit from brand enhancement through more sustainable, print-free business practices along with the accompanying cost savings generated from not printing and shipping product catalogs and sales materials.


Elastic Brings a More Strategic and Efficient Wholesale Process to Distributors

Brands, manufacturers, and distributors are creating more strategic relationships and streamlined selling processes with their retail partners through the Elastic B2B solution.
Read More

Standardizing Wholesale eCommerce for Moto Brands and Dealers

Elastic Suite is bringing its next-generation B2B ecommerce technology to more brands and dealers in the moto and mountain bike categories.
Read More

May 2021 Platform Upgrades: More Languages and enhanced Selling & Reporting Features

Elastic's most recent product update includes new languages, enhanced reporting and new catalog landing pages.
Read More
Sales Lift

Increasing Sales Revenue

Did you know that transitioning to hybrid B2B selling can increase your wholesale revenue? In this white paper we dig into how reps can sell deeper into the line using digital and hybrid selling strategies, made possible with Elastic’s ecommerce solutions.
Cost Savings

Creating Cost-saving Efficiencies

Save time and reduce friction across sales, marketing, customer service and IT teams with a streamlined B2B solution. Dive into the data on how integrating a seamless ecommerce solution can create cross-functional efficiencies, saving resources for your entire organization.
Print Elimination

Digital Transformation in B2B Sales

Printed sales materials are out-of-date, one-size-fits-none and most of all, wasteful. Learn how transitioning to digital catalogs and sales materials can improve your wholesale business. Marketing teams can focus on marketing, reps can be nimbler, and buyers can self-serve with Elastic’s ecommerce solutions.