’47 Brand, an official licensee of sports fan apparel, accessories and memorabilia for the National Football League, Major League Baseball, National Basketball Association, National College Athletics Association and others, has selected Elastic Suite as its B2B ecommerce and digital merchandising interface with retailers. The use of Elastic is expected to greatly improve ’47 Brand’s ability to more profitably manage their growing and diverse product lines while deepening relationships with their retail partners.

“The entire team at Elastic is looking forward to serving the professional and college sports licensed apparel market with a quality manufacturer like ’47 Brand,” said Josh Reddin, Elastic Suite Founder & EVP. “Licensed sports apparel is one of the fastest-growing and most popular consumer product segments. Elastic and the flexibility of our technology creates the perfect fit to help ’47 Brand reach even higher levels of success with both retailers and consumers.”

The licensed sports apparel business is highly competitive and affected by ever-changing trends in consumer preferences and product popularity.  Maintaining strong retailer relationships and the ability to constantly innovate while creating new and profitable products are top priorities for ’47 Brand. The transition from printed to digital product catalogs will bring much more flexibility to product development and improve speed to market with new products.

Moving to digital B2B sales materials will also give ’47 Brand and their retailers considerably more time to strategically manage product lines, expand sales seasons and create more seamless seasonal transitions for retailers without the limitations and restrictions of printed sales catalogs. Additionally, they will benefit from brand enhancement through more sustainable, print-free business practices along with the accompanying cost savings generated from not printing and shipping product catalogs and sales materials.