November 03 2023
How customer communication helps with B2B commerce conversion rates

Elastic Suite’s latest updates simplify instant customer communication and therefor improve conversion rates. With enhanced calls to action on the marquee and a new communication widget at checkout, brands can now more seamlessly guide their customers through the buying process. 

Enhanced Calls-to-Action on Marquee

The marquee is the first thing customers see when placing orders, and Elastic Suite has made it even more effective in capturing their attention with branded marketing assets and billboard-like calls-to-actions and buttons. With eye-catching calls to action, brands can provide valuable information and incentives, more effectively engaging their audience. When linked directly to an open-to-buy catalog or collection, the Shop Now button has an average 30% conversion rate.


Customer Information Widget at Checkout

2 women at a laptop building an order

At the critical checkout stage, the new Customer Information Widget streamlines the process, making it easier and more efficient for customers to complete their purchase. By simplifying this crucial step, Elastic Suite ensures a smoother transition from browsing to buying, reducing cart abandonment rates.  

The new dashboard functionality allows brands to communicate important information like credit limit or data, contact details, or account information. Because of advanced ship dates or inventory availability variances, communication with the customer post-purchase is also critical. 

With these updates, Elastic Suite empowers brands to move from chaos toward conversion, with tools and solutions that simplify, not distract from the B2B or wholesale commerce process. Learn even more about other solutions within the Elastic toolset that improve B2B conversion rates.

Sales Lift

Increasing Sales Revenue

Did you know that transitioning to hybrid B2B selling can increase your wholesale revenue? In this white paper we dig into how reps can sell deeper into the line using digital and hybrid selling strategies, made possible with Elastic’s ecommerce solutions.
Cost Savings

Creating Cost-saving Efficiencies

Save time and reduce friction across sales, marketing, customer service and IT teams with a streamlined B2B solution. Dive into the data on how integrating a seamless ecommerce solution can create cross-functional efficiencies, saving resources for your entire organization.
Print Elimination

Digital Transformation in B2B Sales

Printed sales materials are out-of-date, one-size-fits-none and most of all, wasteful. Learn how transitioning to digital catalogs and sales materials can improve your wholesale business. Marketing teams can focus on marketing, reps can be nimbler, and buyers can self-serve with Elastic’s ecommerce solutions.