NEWS
February 09 2022
Meet the Maker: Karbon Sports

With 40 years of industry experience and 25 years since launching their popular Karbon brand of winter sports apparel, Schure Sports has emerged as an innovator within this segment. A privately held, family-owned business based in Toronto, Ontario, Canada, the Karbon brand has become a standout within their core markets of consumers, winter resort staff, and professional athletes. 

Karbon’s growing popularity is driven by Schure’s commitment to winter sports apparel innovation in fabrics, insulation, and technology. This is illustrated by the diverse and unique Karbon product lines tailored specifically to the preferences of their customers. 

“We believe in designing products that perform in harmony with the body while using the most advanced stretch fabrics to improve range of motion and using insulations that are light but maintain maximum warmth. Our consumers crave something exceptional, something that pushes the boundaries of what’s possible and we take pride in creating truly original trend-setting designs.”  

-Peter Schure, VP Karbon Sports

And Schure Sports was looking for a technology partner that could help them more effectively manage their B2B sales and merchandising in support of their Karbon brand. This includes helping them better connect with their growing network of retailers throughout the company’s current global market regions of Canada, the United States, South America, Australia, and New Zealand. 

“Better serving our retail partners and making our products more accessible to wholesale buyers is a core component to our sales growth strategy,” Peter Schure added. “We found the Elastic platform to be flexible in adapting to our existing business processes, and because it was already strongly preferred by retailers it was an easy choice for us to make.” 

Schure Sports’ implementation of Elastic is expected to provide their B2B sales team with new digital merchandising tools and create for wholesale buyers a much more strategic, streamlined and efficient process for acquiring Karbon-branded products. Full adoption of the Elastic platform can help the company achieve new levels of efficiency-driven cost savings, sustainability, and sales revenue growth potential. 

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