September 14 2021
Elastic’s Enhanced Whiteboard Takes Digital Merchandising to New Levels

Elevating Merchandising with Elastic’s Cornerstone Feature: Digital Whiteboards and Display Planning

A key element of the latest Elastic Suite platform release version 2021.16 is an enhanced whiteboard B2B merchandising tool.  Designed for use by brand sales reps and retailer merchandising managers, the upgraded whiteboard intuitively integrates with Elastic’s industry-leading digital catalogs and assortment planning features.  The result is a higher level of brand-to-retailer digital merchandising capability and a more collaborative wholesale purchasing experience.



“Providing our clients with best-in-class B2B sales tools and a more streamlined and visual ordering process has always been a top priority for Elastic. Our enhanced whiteboarding feature leads to more a curated wholesale purchasing process for retailers and strategic selling for brands. Greater visualization of how products will look in the retail environment before the wholesale purchase has multiple benefits for brands, retailers, and ultimately consumers.”


– Andi Reischauer, VP of Product , Elastic Suite


Enhanced Whiteboard Highlights

Improved Layout and Visibility:

The whiteboard workspace on the screen has been reworked for easier access and improved visibility.  It also includes new design features and a multi-page set up.


New Formatting Options:

Improvements for product placement and spacing allow users to double click, drag/drop and multi-select products.  Enhanced capabilities also include text sizing options, aligning and distributing product selections, and the ability to easily move products within assortments.


Improved Design Templates:

Faster and easier designs are now fostered by a variety of new templates.  Many new options are available, including a standard grid, hero grid, 4-way grid, cascade and a 4-way cascade.


Based on Elastic Expertise:

The new enhanced whiteboard has been developed completely in-house by Elastic’s team of technology experts who lead the industry in both understanding the needs of platform users and creating the most innovative digital merchandising tools.

Sales Lift

Increasing Sales Revenue

Did you know that transitioning to hybrid B2B selling can increase your wholesale revenue? In this white paper we dig into how reps can sell deeper into the line using digital and hybrid selling strategies, made possible with Elastic’s ecommerce solutions.
Cost Savings

Creating Cost-saving Efficiencies

Save time and reduce friction across sales, marketing, customer service and IT teams with a streamlined B2B solution. Dive into the data on how integrating a seamless ecommerce solution can create cross-functional efficiencies, saving resources for your entire organization.
Print Elimination

Digital Transformation in B2B Sales

Printed sales materials are out-of-date, one-size-fits-none and most of all, wasteful. Learn how transitioning to digital catalogs and sales materials can improve your wholesale business. Marketing teams can focus on marketing, reps can be nimbler, and buyers can self-serve with Elastic’s ecommerce solutions.