October 16 2019
Snowsports Merchandising Corporation Adopts Next-Generation B2B Technology

Snowsports Merchandising Corporation (SMC), North America’s premier coalition of winter sports specialty retailers, is taking a major step to streamline the wholesale purchasing process for its members. SMC is partnering with Elastic Suite to utilize their B2B ecommerce platform during their Megadeal wholesale buyer/supplier event at the annual Winter Sports Market.

“We are dedicated to providing our members with the most innovative and productive technology to help specialty retailers thrive in an increasingly competitive marketplace”, said SMC President Tom Gately. “The Elastic platform will help streamline wholesale purchasing during our Megadeal event while significantly improving the B2B merchandising experience for both buyers and suppliers.”

The Elastic solution will be deployed across selected brands featured at the upcoming 2020 Winter Sports Market and will be the featured wholesale purchasing interface between SMC members and brand manufacturers selling at the Megadeal Meeting. Digital product images, assortment planning, streamlined electronic ordering and more will combine for a much-improved buying experience. The transition from a manual B2B sales process to the Elastic digital wholesale merchandising platform is expected to bring efficiency driven cost savings, a more curated product procurement process and increased sales volume at significant discounts to Megadeal participants.

“To partner with SMC and bring this level of B2B merchandising capability to their members at the annual Megadeal event is a great opportunity for our team and demonstrates how the marketplace is coalescing around Elastic as the industry standard for wholesale B2B commerce technology,” said Josh Reddin, Founder & EVP, Elastic Suite. “The Elastic platform is not becoming the preferred technology only because of its deep menu of innovative features and functions, but because our solution also helps boost the bottom line of both manufacturers and retailers by incrementally lifting sales while creating measurable efficiency-driven cost savings.”

Elastic Brings a More Strategic and Efficient Wholesale Process to Distributors

Brands, manufacturers, and distributors are creating more strategic relationships and streamlined selling processes with their retail partners through the Elastic B2B solution.
Read More

Elastic Suite acquired by Emerald

More details on what our recent acquisition means for existing Elastic, Flex & iVendix customers.
Read More

Surf Industry Elevates B2B Digital Merchandising for Brands and Retailers

SIMA Promotes Business Sustainability and Standardized Approach to Virtual Wholesale Purchasing
Read More
Sales Lift

Increasing Sales Revenue

Did you know that transitioning to hybrid B2B selling can increase your wholesale revenue? In this white paper we dig into how reps can sell deeper into the line using digital and hybrid selling strategies, made possible with Elastic’s ecommerce solutions.
Cost Savings

Creating Cost-saving Efficiencies

Save time and reduce friction across sales, marketing, customer service and IT teams with a streamlined B2B solution. Dive into the data on how integrating a seamless ecommerce solution can create cross-functional efficiencies, saving resources for your entire organization.
Print Elimination

Digital Transformation in B2B Sales

Printed sales materials are out-of-date, one-size-fits-none and most of all, wasteful. Learn how transitioning to digital catalogs and sales materials can improve your wholesale business. Marketing teams can focus on marketing, reps can be nimbler, and buyers can self-serve with Elastic’s ecommerce solutions.