August 05 2021
Elastic Suite Enhances Digital Merchandising at Outdoor Retailer

Emerald’s Elastic Suite Enhances Digital Merchandising at Outdoor Retailer, Innovative B2B Technology Promotes Single-Platform Wholesale eCommerce

Emerald’s Elastic Suite B2B platform will help facilitate a more efficient, profitable and sustainable brand-to-retailer digital merchandising experience at the Outdoor Retailer Summer 2021 show taking place August 10-12 at the Colorado Convention Center in Denver. At Outdoor Retailer, Elastic will connect with current and prospective customers, demonstrating the single-platform approach to product sourcing across a broad range of brands through a new year-round digital market for outdoor industry wholesale buyers and suppliers.


“Elastic brings an added dimension to this year’s Outdoor Retailer show and represents the future of B2B sales and merchandising technology. Our Enterprise and Lite versions of the Elastic platform make our digital solution accessible by the full spectrum of outdoor brands both large and small. This is making universal retailer access via a single purchasing platform a reality by eliminating the requirement for wholesale buyers to use multiple purchasing solutions from their brand suppliers.”

Josh Reddin, Emerald EVP, Elastic Suite


The availability of a central wholesale digital market extends the relationships between brands and retailers, expanding the live-event experience into a powerful 24/7, 365-day engagement via Elastic. The benefit for retailers is direct access to a much larger base of brands and products through a single sign-on to a transparent, feature-rich wholesale purchasing solution.


Editors, attendees and brands attending Outdoor Retailer can connect with Elastic in the following ways:

Elastic Booth: (44036-UL) Located near the center of the exhibit floor, the Elastic booth will feature ongoing demo stations, dedicated WIFI and Elastic staff available for information.

Elastic Lounge: (MR204) The Elastic lounge and meeting room is available to help get show business done. The space is accessible during regular show hours and includes dedicated WIFI, as well as big screen Elastic demos conducted daily at 1 p.m. The Elastic customer success team will be on hand to help existing clients place orders, build catalogs/assortments or get additional training on the platform.

Expert Panel Discussion: (MR400s) On Wednesday, August 11, at 2 p.m., a panel of industry experts will discuss “The Future of B2B: Building Better Relationships Between Brands and Buyers.” Panelists include:  Jonathan Frederick, US Manager, Rab and Lowe Alpine; Stephanie Mason, Sales Coordinator, KAVU; Josh Reddin, Emerald EVP, Elastic SuiteM; and moderator Sarah Schuster, Attendee Relations Manager, Outdoor Retailer.

Single Source Recycling Bins: Attendees are encouraged to use the recycling receptacles provided by Elastic and available throughout the Colorado Convention Center.

Why choose Emerald’s Elastic Suite?

Enhanced Sales RevenueIncreased sales revenue from adopting Elastic comes through a wide variety of technology enhancements, including brand-specific retailer applications, sales rep tools, strategic sales planning, digital merchandising, product customization, assortment planning tools and more. The combined impact of these B2B sales lift factors represents a total potential increase in commercial sales volume of more than 21%.

Cost SavingsOptimizing the B2B sales and merchandising process can be a key source of increased operating process efficiency and cost savings for brand manufacturers. These savings come from eliminating printed B2B sales materials, more accurate orders, enhancing resource optimization, streamlining inventory management, integrating B2B payments and reducing product sample portfolios. The total potential savings is 10.3% of operating costs related to sales, marketing and customer service budgets.

Greater SustainabilityEliminating printed B2B sales catalogs and marketing materials through Elastic is a major factor in helping brands achieve greater levels of sustainability in their business practices. Elastic estimates that outdoor industry product catalogs represent 750 million double-sided pages printed per year. According to the Environmental Paper Network, the creation of these catalogs annually consumes 189,000 trees, electricity equal to 273,000 residential refrigerators and 218 million gallons of water, while producing 11.1 million pounds of solid waste and carbon dioxide equal to 16,100 cars. All these negative environmental impacts can be eliminated by outdoor manufacturers collectively deploying Elastic.

World-Class BrandsElastic’s next-generation B2B technology serves clients representing hundreds of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel, lifestyle and footwear industries. Selected brands served include: The North Face, Patagonia, K2, Thule, Marker, Dalbello, Völkl, Rip Curl, Active Brands, Volcom, Shimano, Scott Sports, New Balance, Boardriders, Puma, Reebok/CCM, O’Neill, Burton and Vans.

About Emerald

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information on Elastic, visit


Emerald Corporate Media Contact

Beth Cowperthwaite, VP, Communications

Emerald Elastic Suite Media Contact

Kenny Thomas, Manager, Communications

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