April 28 2021
Digital Market by Elastic Suite: Emerald’s Powerful New B2B E-commerce Platform

Elastic Suite’s Digital Market Enables Year-Round Engagement for Brands and Retailers

Emerald Holding, Inc. announced the launch of the new Digital Market platform from Elastic Suite. Digital Market creates a powerful, standardized, single-platform approach to B2B e-commerce by offering 365-day access to product sourcing and ordering across a broad range of brands. This world-class B2B digital platform also provides a more streamlined and collaborative buyer/supplier experience at Emerald’s in-person events, including Outdoor Retailer and Surf Expo.

“The need for a simplified and uniform wholesale purchasing interface between brands and their retail partners has been growing for years, and current market conditions have only accelerated that demand. Based upon our many years of experience and partnership with top brands, we developed Digital Market to serve as the leading single platform digital commerce solution for universal access.”

-Josh Reddin, EVP of Elastic Suite

Built upon Elastic’s proven industry-leading enterprise B2B merchandising solution, Digital Market is designed for easy adoption by brands and retailers of all sizes across market segments. As a majority of brands and retailers already prefer Elastic’s wholesale purchasing technology, Emerald has now built upon that preference by consolidating many features into a solution tailored for small and midsized brands: Digital Market.


If you’re interested in a behind-the-scenes look at Digital Market, sign up for one of our weekly product demos.


The power of Elastic is now available for all brands and retailers through Digital Market


Elastic Suite and Digital Market are fully integrated and utilize the same core technology, data systems, and client support resources. The result is a streamlined digital wholesale merchandising and purchasing process for retailers across brands through a single platform. For the first time, retailers can seamlessly connect to all global brands using Elastic Suite in one place.


Emerald’s B2B technology serves clients representing hundreds of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel, lifestyle, and footwear industries: The North Face, Patagonia, K2, Rip Curl, Active Brands, Volcom, Shimano, Scott Sports, New Balance, Boardriders, Puma, Reebok/CCM, O’Neill, Burton and Vans.

Digital Market for both Outdoor Retailer and Surf Expo is now available for enrollment and has been developed specifically for manufacturers within the industry verticals represented at these events. Visit these links for more information on Surf Expo Digital Market and Outdoor Retailer Digital Market.

Standardizing Wholesale eCommerce for Moto Brands and Dealers

Elastic Suite is bringing its next-generation B2B ecommerce technology to more brands and dealers in the moto and mountain bike categories.
Read More

Elastic Brings a More Strategic and Efficient Wholesale Process to Distributors

Brands, manufacturers, and distributors are creating more strategic relationships and streamlined selling processes with their retail partners through the Elastic B2B solution.
Read More

Thule Group Boosts Sustainability with Elastic Suite

Thule Group Boosts Business Sustainability with Elastic Suite's Digital Technology, Rollout Enhances Print-Free Wholesale Merchandising 
Read More
Sales Lift

Increasing Sales Revenue

Did you know that transitioning to hybrid B2B selling can increase your wholesale revenue? In this white paper we dig into how reps can sell deeper into the line using digital and hybrid selling strategies, made possible with Elastic’s ecommerce solutions.
Cost Savings

Creating Cost-saving Efficiencies

Save time and reduce friction across sales, marketing, customer service and IT teams with a streamlined B2B solution. Dive into the data on how integrating a seamless ecommerce solution can create cross-functional efficiencies, saving resources for your entire organization.
Print Elimination

Digital Transformation in B2B Sales

Printed sales materials are out-of-date, one-size-fits-none and most of all, wasteful. Learn how transitioning to digital catalogs and sales materials can improve your wholesale business. Marketing teams can focus on marketing, reps can be nimbler, and buyers can self-serve with Elastic’s ecommerce solutions.