Rollout of the Elastic platform is expected to strengthen relationships with the company’s wholesale partners through the deep functionality and collaborative purchasing features of this new technology.
The rollout of Elastic is...improving the B2B sales and purchasing experience with the Active Brands internal sales team, retailers, distributors and independent sales agents across the Nordic Region, Europe, the UK and North America.
SMC is partnering with PlumRiver Technologies to utilize their next-generation Elastic Suite B2B ecommerce platform during their Megadeal wholesale buyer/supplier event at the annual Winter Sports Market trade show.
47 Brand, an official licensee of sports fan apparel, accessories and memorabilia for the NFL, MLB, NBA, NCAA and others, has selected PlumRiver Technology’s Elastic Suite as its B2B ecommerce and digital merchandising interface with retailers.
Surf industry leader Rip Curl is deploying PlumRiver Technology’s Elastic Suite digital merchandising platform with the aim to eliminate the company’s printed B2B sales catalogs and marketing materials
Shimano is building upon the success utilizing Elastic with their Pearl iZUMi brand and is now extending the industry-leading sales technology to Shimano-branded apparel, footwear and their recently acquired Lazer helmet subsidiary.
“Buyer-mandated standardization, developed to meet the needs of retailer procurement managers, is now happening by bringing the best of CenterStone together with PlumRiver and our innovative Elastic platform.”
“With Elastic as our B2B ecommerce technology provider, we are implementing the most innovative and feature-rich solution available while enhancing the product procurement process for our retail partners.”
Boardriders will utilize the Elastic platform to support wholesale merchandising for products under all of their major brands, including Quicksilver, Roxy and DC shoes, covering the major global regions in the EU, North America, Australia and Asia.
"We looked at a wide array of B2B offerings and chose Elastic based on their merchandising approach to displaying product, intuitive user experience, a platform that can grow with our business, responsive integration and an outstanding development team."