Read the latest news on how Elastic is transforming the wholesale ecosystem.

February 26 2024

Kent Watersports Division Launches New B2B Platform – Elastic Suite

SNOQUALMIE, WA – Kent Outdoors created the Watersports Division including industry leading brands; Hyperlite, HO Skis, O’Brien, Connelly, FatSac, Aquaglide & Barefoot International. Shared goals…
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December 22 2023

Crafting the World’s Most Comfortable Pants with an Innovative Sales Approach

DUER, a versatile Canadian-based denim brand, has mastered the art of creating the world’s most comfortable pants. What sets them apart from other apparel brands,…
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November 3 2023

How customer communication helps with B2B commerce conversion rates

Elastic Suite’s latest updates simplify instant customer communication and therefor improve conversion rates. With enhanced calls to action on the marquee and a new communication widget at…
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October 20 2023

ZLINE continues to elevate B2B for Kitchen & Bath Customers with Elastic Suite

ZLINE Kitchen, a leading manufacturer of kitchen appliances, is partnering with Elastic Suite to revolutionize the B2B sales experience for builders and designers by providing…
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September 27 2023

NEMO + Elastic Suite: Revolutionizing the B2B Customer Experience

As B2B commerce becomes more streamlined and automated, staying competitive and meeting customer expectations is key. NEMO Equipment, a New Hampshire-based camping equipment brand, is…
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August 26 2023

Optimizing B2B & Wholesale Ecommerce Conversion Rates: Strategies for Success

While some brands’ retail, direct-to-consumer and wholesale strategies can greatly vary, the end goal is almost always the same – get the right product in…
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July 19 2023

Elastic Suite provides Wholesale B2B Experience to Enterprise Brands ready to grow beyond blended ecommerce

Being one of the most popular direct-to-consumer (D2C) ecommerce tools on the market, it’s no surprise many brands turn to Shopify to help scale their…
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July 17 2023

Free Fly Apparel and Elastic partner to bring streamlined sales and ordering to Sport, Bluewater and Fly fishing markets

Free Fly Apparel is a leading manufacturer of apparel and accessories for sport, fly, and bluewater fishing. Made of sustainable bamboo and designed for freedom…
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June 30 2023

How Active Brands optimizes wholesale technology for cross-functional alignment & expansive global growth

The rollout of  Elastic is...improving the B2B sales and purchasing experience with the Active Brands internal sales team, retailers, distributors and independent sales agents across…
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June 26 2023

Leading sportswear and footwear brand finds success in wholesale channel with the support of Elastic Suite’s B2B ecommerce solutions

One of the world’s top footwear brands has been a long-standing Elastic Suite brand partner since 2014. Through both direct-to-consumer and retail partners around the…
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May 9 2023

Hestra partners with Elastic Suite to enhance ecommerce and break into new markets

Hestra, founded in 1936, is a luxury snow, outdoor, and lifestyle glove brand, producing over two million pairs of gloves annually. The Swedish-based family business…
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April 20 2023

Celebrating Earth Day 2023

Elastic Suite is proud to support and celebrate our partners who are taking steps to reduce or alleviate environmental impact. To celebrate this year’s global…
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March 28 2023

Elastic Brings a More Strategic and Efficient Wholesale Process to Distributors

Brands, manufacturers, and distributors are creating more strategic relationships and streamlined selling processes with their retail partners through the Elastic B2B solution.
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March 22 2023

Outdoor Market Alliance and Elastic Suite Announce Strategic Partnership 

The Outdoor Market Alliance (OMA), the emerging outdoor industry hub in the Denver metro area, has announced its official partnership with Elastic Suite, a next-generation…
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October 7 2022

Exploding Consumer Demands Tees up the Golf Industry for the Next Wave of Technology-Enabled Wholesale

Due to the unprecedented growth of the golf industry over the last 3 years, previous ways of conducting B2B business have been registered as ineffective…
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September 27 2022

Leading Distributor of Golf products, ACI Brands, finds continued success with Elastic Suite’s digital B2B commerce

ACI Brands is a leading Canadian distributor of clothing, apparel, and accessory brands across multiple channels. The company joined Elastic to bring digital B2B commerce…
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August 17 2022

Elastic partners with Association of Golf Merchandisers to bring best-in-class ecommerce technology to new markets

Golf Industry Retailers Gain Access to Leading B2B eCommerce Platform   Elastic Suite, a global leader in B2B ecommerce technology and subsidiary of Emerald Holding,…
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April 22 2022

Earth Day 2022: Brands Making a Difference in Our Communities

Each year on April 22, billions of people worldwide celebrate Earth Day. Gathering to participate in cleanups, awareness, and forward-looking conversations, people everywhere come together…
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March 25 2022

Elastic Suite Introduces Email Marketing Campaigns: Integrated marketing tools offer a streamlined sales process for both brands & retailers

  As part of our commitment to ongoing innovation in B2B merchandising technology, Elastic Suite has introduced email sales campaign tools to the current release…
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March 21 2022

A new growth in the outdoor industry: wholesale challenges and the rise of specialty retail

While many industries faced intense peaks and valleys during the start of the COVID-19 pandemic, the ever-rising “outdoor boom” has introduced the outdoor marketplace to…
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February 9 2022

Meet the Maker: Karbon Sports

With 40 years of industry experience and 25 years since launching their popular Karbon brand of winter sports apparel, Schure Sports has emerged as an…
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December 2 2021

Spyder rejoins Elastic Suite for elevated B2B and Wholesale Selling

After a two-year absence, due to a company acquisition that temporarily forced Spyder onto another B2B platform, the global recreational and competitive ski apparel brand has now rejoined Emerald’s Elastic Suite. The re-onboarding of Spyder took place…
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November 30 2021

2021 Holiday Gift Guides

Ahead of the 2021 Holiday Shopping Season, the Elastic Suite team put together their favorite local specialty shops. Check out the local guides to help…
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October 4 2021

Elastic Suite Enters Scuba Diving Category with New Client Aqualung

Elastic Suite has entered yet another new manufacturing vertical with the addition of Aqualung, the definitive brand leader in the global scuba diving category. With…
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September 18 2021

In light of being a digital platform, Elastic Suite finds immeasurable value in making connections in person

The Sales, Marketing, and Account Management teams for Elastic Suite  traveled to 6 in-person trade shows in as little as 5 weeks. Spanning industry verticals…
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September 14 2021

Elastic’s Enhanced Whiteboard Takes Digital Merchandising to New Levels

Elevating Merchandising with Elastic’s Cornerstone Feature: Digital Whiteboards and Display Planning A key element of the latest Elastic Suite platform release version 2021.16 is an…
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August 10 2021

Asolo Introduces B2B Ecommerce Platform to Retail Partners

Iconic outdoor footwear manufacturer Asolo is making a major upgrade to the company’s wholesale merchandising and purchasing interface with their retail partners with the rollout…
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July 9 2021

Standardizing Wholesale eCommerce for Moto Brands and Dealers

Elastic Suite is bringing its next-generation B2B ecommerce technology to more brands and dealers in the moto and mountain bike categories.
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May 27 2021

May 2021 Platform Upgrades: More Languages and enhanced Selling & Reporting Features

Elastic's most recent product update includes new languages, enhanced reporting and new catalog landing pages.
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April 20 2021

Marker Dalbello Völkl Deploys Elastic’s Next Generation B2B Technology

MDV partners with Elastic to streamline wholesale ecommerce for specialty retail partners
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March 25 2021

Outdoor standardization continue with 3 new industry disruptors

Brand and Retailer trend toward single platform B2B technology grows as brands continue to move onto Elastic
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January 21 2021

K2 Sports Upgrades B2B Ecommerce With Elastic Suite

Iconic ski, snowboard and winter accessories brand K2 chooses Elastic as their B2B technology provider.
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January 6 2021

Elastic Suite acquired by Emerald

More details on what our recent acquisition means for existing Elastic, Flex & iVendix customers.
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December 15 2020

Multiple Scandinavian Brands Optimize B2B Ecommerce with Elastic

Leading Scandinavian winter sports, outdoor and lifestyle brands are trending toward Elastic’s best-in-class virtual B2B platform.
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December 7 2020

Surf Industry Elevates B2B Digital Merchandising for Brands and Retailers

SIMA Promotes Business Sustainability and Standardized Approach to Virtual Wholesale Purchasing
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November 10 2020

Scott Sports Elevates Wholesale Merchandising Capability with Elastic Suite

Legendary cycling, winter sports, running, and motorsports megabrand Scott Sports chooses Elastic
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October 23 2020

Reimagining of Elastic’s Customer Service driven by Global Needs and Rep & Retailer Success

Elastic’s Customer Success team creates new resources and processes driven by global needs and focus on client success.
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September 8 2020

Children’s Wear: Wholesale Growth in $250 Billion Vertical

Reima and Tank Stream Design are leading the kid’s wear sector to more streamlined and sustainable wholesale ecommerce.
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September 4 2020

blackcrows Taps Elastic for Enhanced B2B Commerce Experiemce

French free ski and technical apparel innovator Black Crows is deploying Elastic for a higher level of digital merchandising and virtual B2B sales capability.
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August 25 2020

Fully-remote workforces moves Elastic closer towards Sustainability Goals

PlumRiver Technologies moves to smaller headquarters while seeking greater sustainability and greener business practices.
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August 10 2020

Carhartt makes the switch to Elastic B2B along with planned upgrade to SAP’s S4 ERP

PlumRiver helps leading workwear and lifestyle brand Carhartt make the switch to full Elastic B2B ecommerce following 9-year partnership.
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August 3 2020

New Balance, Shimano, Vans and Burton optimize Elastic’s virtual selling platform for growth and sustainability

Read about how four major global brands, footwear, cycling, lifestyle, surf, skate and snowboarding, are all expanding their use of the Elastic wholesale eCommerce platform…
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June 22 2020

Elastic continues European growth with 4 new partnerships: Devold of Norway, Montane, Klättermusen and Original Buff

Like other global markets, Europe is looking toward streamlined digital B2B ecommerce. Elastic continues EU growth with four new partnerships.
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June 15 2020

Dainese partners with Elastic to create collaborative merchandising for reps and retailers

The global Italian brand of protective wear and technical gear for several dynamic sports categories is launching enhanced B2B digital merchandising on the Elastic platform.
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June 2 2020

Elastic Announces Exclusive Partnership with Running Industry Association

As part of their pivot to a digital show, deemed RIA KICK On-Demand, they are partnering with PlumRiver Technologies’ Elastic Suite as its preferred B2B…
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February 11 2020

Ortovox Elevates B2B Ecommerce with Elastic

Elastic’s digital catalog creation and B2B print elimination benefits are helping Ortovox further build upon the company’s strong legacy of sustainability and environmental stewardship.
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January 28 2020

Trespass Chooses Elastic to Optimize Global Wholesale Merchandising

Rollout of the Elastic platform is expected to strengthen relationships with the company’s wholesale partners through the deep functionality and collaborative purchasing features of this…
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November 11 2019

Elastic to Begin Serving Mainstream Retail Through PMI’s Stanley Products

By adopting Elastic as their standard B2B sales and merchandising solution, Stanley-PMI will enjoy deeper, more profitable and collaborative relationships with their vast retailer network.
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October 16 2019

Snowsports Merchandising Corporation Adopts Next-Generation B2B Technology

SMC is partnering with PlumRiver Technologies to utilize their next-generation Elastic Suite B2B ecommerce platform during their Megadeal wholesale buyer/supplier event at the annual Winter…
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October 15 2019

Sports Apparel Licensee ’47 Brand Chooses Elastic Merchandising Technology

47 Brand, an official licensee of sports fan apparel, accessories and memorabilia for the NFL, MLB, NBA, NCAA and others, has selected PlumRiver Technology’s Elastic…
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September 10 2019

Rip Curl Leads Surf Industry with Print-free B2B Catalogs & Linesheets

Surf industry leader Rip Curl is deploying PlumRiver Technology’s Elastic Suite digital merchandising platform with the aim to eliminate the company’s printed B2B sales catalogs…
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May 29 2019

Shimano Chooses Elastic Wholesale Merchandising Technology

Shimano is building upon the success utilizing Elastic with their Pearl iZUMi brand and is now extending the industry-leading sales technology to Shimano-branded apparel, footwear…
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November 8 2018

CenterStone acquired by PlumRiver Technologies & Elastic Suite

“Buyer-mandated standardization, developed to meet the needs of retailer procurement managers, is now happening by bringing the best of CenterStone together with PlumRiver and our…
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July 18 2018

Volcom Launches Innovative B2B Sales and Merchandising Solution

“With Elastic as our B2B ecommerce technology provider, we are implementing the most innovative and feature-rich solution available while enhancing the product procurement process for…
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May 15 2018

Pearl Izumi Launches Elastic B2B Merchandising Solution

Pearl Izumi is now utilizing customized Elastic merchandising features across all of their apparel product lines, including road cycling, mountain biking and triathlon.
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March 15 2018

Boardriders Choose Elastic B2B Merchandising Platform

Boardriders will utilize the Elastic platform to support wholesale merchandising for products under all of their major brands, including Quicksilver, Roxy and DC shoes, covering…
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December 7 2017

Elastic Expands Global Footprint

In order to maintain our best in class service for new and existing global clientele, Elastic has officially launched a fully staffed European office based…
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October 6 2016

Patagonia Chooses Elastic Suite B2B Solution

Patagonia has chosen Elastic Suite B2B ecommerce platform to help achieve higher levels of efficiency for sales process management and ERP integration, consistent with the company’s…
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A customizable, effective way to do retail.

One home for the whole process from creation to merchandising vision.