Read the latest news on how Elastic is transforming the wholesale ecosystem.

April 23 2024

Celebrating Earth Day 2024: Brands Making a Difference

Sustainability is a driving force for consumers, and 87% of Americans consciously choose to support companies aligned with causes they care about. At Elastic Suite, we…
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November 3 2023

How customer communication helps with B2B commerce conversion rates

Elastic Suite’s latest updates simplify instant customer communication and therefor improve conversion rates. With enhanced calls to action on the marquee and a new communication widget at…
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August 26 2023

Optimizing B2B & Wholesale Ecommerce Conversion Rates: Strategies for Success

While some brands’ retail, direct-to-consumer and wholesale strategies can greatly vary, the end goal is almost always the same – get the right product in…
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July 19 2023

Elastic Suite provides Wholesale B2B Experience to Enterprise Brands ready to grow beyond blended ecommerce

Being one of the most popular direct-to-consumer (D2C) ecommerce tools on the market, it’s no surprise many brands turn to Shopify to help scale their…
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April 20 2023

Celebrating Earth Day 2023

Elastic Suite is proud to support and celebrate our partners who are taking steps to reduce or alleviate environmental impact. To celebrate this year’s global…
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March 28 2023

Elastic Brings a More Strategic and Efficient Wholesale Process to Distributors

Brands, manufacturers, and distributors are creating more strategic relationships and streamlined selling processes with their retail partners through the Elastic B2B solution.
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March 22 2023

Outdoor Market Alliance and Elastic Suite Announce Strategic Partnership 

The Outdoor Market Alliance (OMA), the emerging outdoor industry hub in the Denver metro area, has announced its official partnership with Elastic Suite, a next-generation…
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October 7 2022

Exploding Consumer Demands Tees up the Golf Industry for the Next Wave of Technology-Enabled Wholesale

Due to the unprecedented growth of the golf industry over the last 3 years, previous ways of conducting B2B business have been registered as ineffective…
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September 27 2022

Leading Distributor of Golf products, ACI Brands, finds continued success with Elastic Suite’s digital B2B commerce

ACI Brands is a leading Canadian distributor of clothing, apparel, and accessory brands across multiple channels. The company joined Elastic to bring digital B2B commerce…
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August 17 2022

Elastic partners with Association of Golf Merchandisers to bring best-in-class ecommerce technology to new markets

Golf Industry Retailers Gain Access to Leading B2B eCommerce Platform   Elastic Suite, a global leader in B2B ecommerce technology and subsidiary of Emerald Holding,…
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April 22 2022

Earth Day 2022: Brands Making a Difference in Our Communities

Each year on April 22, billions of people worldwide celebrate Earth Day. Gathering to participate in cleanups, awareness, and forward-looking conversations, people everywhere come together…
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March 25 2022

Elastic Suite Introduces Email Marketing Campaigns: Integrated marketing tools offer a streamlined sales process for both brands & retailers

  As part of our commitment to ongoing innovation in B2B merchandising technology, Elastic Suite has introduced email sales campaign tools to the current release…
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March 21 2022

A new growth in the outdoor industry: wholesale challenges and the rise of specialty retail

While many industries faced intense peaks and valleys during the start of the COVID-19 pandemic, the ever-rising “outdoor boom” has introduced the outdoor marketplace to…
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February 9 2022

Meet the Maker: Karbon Sports

With 40 years of industry experience and 25 years since launching their popular Karbon brand of winter sports apparel, Schure Sports has emerged as an…
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November 30 2021

2021 Holiday Gift Guides

Ahead of the 2021 Holiday Shopping Season, the Elastic Suite team put together their favorite local specialty shops. Check out the local guides to help…
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October 4 2021

Elastic Suite Enters Scuba Diving Category with New Client Aqualung

Elastic Suite has entered yet another new manufacturing vertical with the addition of Aqualung, the definitive brand leader in the global scuba diving category. With…
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September 18 2021

In light of being a digital platform, Elastic Suite finds immeasurable value in making connections in person

The Sales, Marketing, and Account Management teams for Elastic Suite  traveled to 6 in-person trade shows in as little as 5 weeks. Spanning industry verticals…
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September 14 2021

Elastic’s Enhanced Whiteboard Takes Digital Merchandising to New Levels

Elevating Merchandising with Elastic’s Cornerstone Feature: Digital Whiteboards and Display Planning A key element of the latest Elastic Suite platform release version 2021.16 is an…
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July 9 2021

Standardizing Wholesale eCommerce for Moto Brands and Dealers

Elastic Suite is bringing its next-generation B2B ecommerce technology to more brands and dealers in the moto and mountain bike categories.
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May 27 2021

May 2021 Platform Upgrades: More Languages and enhanced Selling & Reporting Features

Elastic's most recent product update includes new languages, enhanced reporting and new catalog landing pages.
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January 6 2021

Elastic Suite acquired by Emerald

More details on what our recent acquisition means for existing Elastic, Flex & iVendix customers.
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December 7 2020

Surf Industry Elevates B2B Digital Merchandising for Brands and Retailers

SIMA Promotes Business Sustainability and Standardized Approach to Virtual Wholesale Purchasing
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October 23 2020

Reimagining of Elastic’s Customer Service driven by Global Needs and Rep & Retailer Success

Elastic’s Customer Success team creates new resources and processes driven by global needs and focus on client success.
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August 25 2020

Fully-remote workforces moves Elastic closer towards Sustainability Goals

PlumRiver Technologies moves to smaller headquarters while seeking greater sustainability and greener business practices.
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June 2 2020

Elastic Announces Exclusive Partnership with Running Industry Association

As part of their pivot to a digital show, deemed RIA KICK On-Demand, they are partnering with PlumRiver Technologies’ Elastic Suite as its preferred B2B…
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October 16 2019

Snowsports Merchandising Corporation Adopts Next-Generation B2B Technology

SMC is partnering with PlumRiver Technologies to utilize their next-generation Elastic Suite B2B ecommerce platform during their Megadeal wholesale buyer/supplier event at the annual Winter…
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November 8 2018

CenterStone acquired by PlumRiver Technologies & Elastic Suite

“Buyer-mandated standardization, developed to meet the needs of retailer procurement managers, is now happening by bringing the best of CenterStone together with PlumRiver and our…
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May 15 2018

Pearl Izumi Launches Elastic B2B Merchandising Solution

Pearl Izumi is now utilizing customized Elastic merchandising features across all of their apparel product lines, including road cycling, mountain biking and triathlon.
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March 15 2018

Boardriders Choose Elastic B2B Merchandising Platform

Boardriders will utilize the Elastic platform to support wholesale merchandising for products under all of their major brands, including Quicksilver, Roxy and DC shoes, covering…
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December 7 2017

Elastic Expands Global Footprint

In order to maintain our best in class service for new and existing global clientele, Elastic has officially launched a fully staffed European office based…
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October 6 2016

Patagonia Chooses Elastic Suite B2B Solution

Patagonia has chosen Elastic Suite B2B ecommerce platform to help achieve higher levels of efficiency for sales process management and ERP integration, consistent with the company’s…
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A customizable, effective way to do retail.

One home for the whole process from creation to merchandising vision.