News

Read the latest news on Elastic’s evolution as the preferred B2B ecommerce solution.
December 7 2021

Emerald’s Elastic Suite Estimates Global Impact of Printing B2B Sales Catalogs

Emerald’s Elastic Suite digital technology subsidiary, using scientific methodology provided by the Environmental Paper Network’s (EPN) Paper Calculator, has created the first ever estimate of…
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December 2 2021

Spyder rejoins Elastic Suite for elevated B2B and Wholesale Selling

After a two-year absence, due to a company acquisition that temporarily forced Spyder onto another B2B platform, the global recreational and competitive ski apparel brand has now rejoined Emerald’s Elastic Suite. The re-onboarding of Spyder took place…
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November 30 2021

2021 Holiday Gift Guides

Ahead of the 2021 Holiday Shopping Season, the Elastic Suite team put together their favorite local specialty shops. Check out the local guides to help…
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November 5 2021

Elastic Suite Leads Industry in B2B Platform Implementation Speed 

In 2021 Elastic Suite has made massive investments in our product development team, adding resources and creating streamlined efficiencies. With these updates, the timeline from kick-off to go-live for…
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October 28 2021

Meet the Maker: Sight Line Provisions

One of Elastic’s newest partner brands, Sight Line Provisions, is not your typical outdoor brand. Since 2015, founder, Edgar Diaz, has been creating unique, handmade bracelets with custom symbols depicting nature and wildlife.    It all began when Edgar’s…
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October 15 2021

Pit Viper Makes Specialty Retailer Connection with Elastic Suite

Pit Viper, a long-time direct-to-consumer seller of action sports eyewear and apparel, has established a specialty retail presence through the adoption of Emerald’s Elastic Suite…
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October 4 2021

Elastic Suite Enters Scuba Diving Category with New Client Aqua Lung

Denver, CO (4 Oct 2021) – Elastic Suite has entered yet another new manufacturing vertical with the addition of Aqua Lung, the definitive brand leader in the global scuba…
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September 18 2021

In light of being a digital platform, Elastic Suite finds immeasurable value in making connections in person

The Sales, Marketing, and Account Management teams for Elastic Suite and Digital Market traveled to 6 in-person tradeshows in as little as 5 weeks. Spanning…
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September 14 2021

Elastic’s Enhanced Whiteboard Takes Digital Merchandising to New Levels

Elevating Merchandising with Elastic’s Cornerstone Feature: Digital Whiteboards and Display Planning A key element of the latest Elastic Suite platform release version 2021.16 is an…
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September 10 2021

Elastic Sponsors Webinar with NAUMD

Elastic Suite continues to bring its best-in-class B2B e-commerce technology to the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods,…
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September 1 2021

Surf Industry Seeks to Boost Sustainability with Elastic Suite at Surf Expo

Next-Generation Digital Merchandising Technology Fosters Print Free B2B E-Commerce   Orlando, FL (1 Sep 2021) – Surf industry manufacturers and retailers are expected to achieve even higher levels of…
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August 13 2021

Elastic Suite Connects with Brands and Retailers at Outdoor Retailer

Denver, CO (13 Aug 2021) –  At Emerald’s Outdoor Retailer Summer 2021 that took place August 10-12 at the Colorado Convention Center in Denver, the…
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August 10 2021

Asolo Introduces Next Generation B2B eCommerce Platform to Retail Partners

Iconic outdoor footwear manufacturer Asolo is making a major upgrade to the company’s wholesale merchandising and purchasing interface with their retail partners with the rollout…
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August 5 2021

Elastic Suite Enhances Digital Merchandising at Outdoor Retailer

Emerald’s Elastic Suite B2B platform will help facilitate a more efficient, profitable and sustainable brand-to-retailer digital merchandising experience at the Outdoor Retailer Summer 2021 show…
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July 9 2021

Standardizing Wholesale eCommerce for Moto Brands and Dealers

Elastic Suite is bringing its next-generation B2B ecommerce technology to more brands and dealers in the moto and mountain bike categories.
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June 28 2021

Elastic Brings a More Strategic and Efficient Wholesale Process to Distributors

Brands, manufacturers, and distributors are creating more strategic relationships and streamlined selling processes with their retail partners through the Elastic B2B solution.
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June 21 2021

Thule Group Boosts Sustainability with Elastic Suite

Thule Group Boosts Business Sustainability with Elastic Suite's Digital Technology, Rollout Enhances Print-Free Wholesale Merchandising 
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May 27 2021

May 2021 Platform Upgrades: More Languages and enhanced Selling & Reporting Features

Elastic's most recent product update includes new languages, enhanced reporting and new catalog landing pages.
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April 28 2021

Digital Market by Elastic Suite: Emerald’s Powerful New B2B E-commerce Platform

Digital Market powered by Elastic Suite is standardizing digital wholesale and transforming the in-person tradeshow experience.
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April 20 2021

Marker Dalbello Völkl Deploys Elastic’s Next Generation B2B Technology

MDV partners with Elastic to streamline wholesale ecommerce for specialty retail partners
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March 25 2021

GOA Vendors HydraPak, DUER and Asolo Choose Elastic

Brand and Retailer trend toward single platform B2B technology grows as brands continue to move onto Elastic
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March 23 2021

Surf Industry Veteran Joins Emerald’s Elastic Suite in Key Customer Success Role

By further accelerating our strategy to standardize Brand-to Retailer eCommerce among Surf Industry
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January 21 2021

K2 Sports Upgrades B2B eCommerce With Emerald’s Elastic Platform

Iconic ski, snowboard and winter accessories brand K2 chooses Elastic as their B2B technology provider.
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January 6 2021

PlumRiver Technologies & Elastic Suite acquired by Emerald

More details on what our recent acquisition means for existing Elastic, Flex & iVendix customers.
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December 15 2020

Multiple Scandinavian Brands Seek to Optimize B2B eCommerce with Elastic

Leading Scandinavian winter sports, outdoor and lifestyle brands are trending toward Elastic’s best-in-class virtual B2B platform.
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December 7 2020

Surf Industry Elevates B2B Digital Merchandising for Brands and Retailers

SIMA Promotes Business Sustainability and Standardized Approach to Virtual Wholesale Purchasing
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November 19 2020

Elastic’s Roundtables Reveal Findings about GOA Partnership

Retailers, Dealers, Brands and Manufacturers Share Their Views on GOA During Roundtables
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November 10 2020

Scott Sports Elevates Wholesale Merchandising Capability with Elastic Suite

Legendary cycling, winter sports, running, and motorsports megabrand Scott Sports chooses Elastic
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October 23 2020

Reimagining of Elastic’s Customer Service driven by Global Needs and Rep & Retailer Success

Elastic’s Customer Success team creates new resources and processes driven by global needs and focus on client success.
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September 8 2020

PlumRiver Sees Strong Growth in Serving $250 Billion Global Children’s Wear Vertical

Reima and Tank Stream Design are leading the kid’s wear sector to more streamlined and sustainable wholesale ecommerce.
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September 4 2020

Black Crows Taps Elastic by PlumRiver Technologies for Virtual B2B Sales Technology

French free ski and technical apparel innovator Black Crows is deploying Elastic for a higher level of digital merchandising and virtual B2B sales capability.
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August 25 2020

Smaller Corporate Office moves PlumRiver Technologies closer towards Sustainability Goals

PlumRiver Technologies moves to smaller headquarters while seeking greater sustainability and greener business practices.
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August 10 2020

Carhartt makes the switch to Elastic B2B along with planned upgrade to SAP’s S4 ERP

PlumRiver helps leading workwear and lifestyle brand Carhartt make the switch to full Elastic B2B ecommerce following 9-year partnership.
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August 3 2020

New Balance, Shimano, Vans and Burton optimize Elastic’s virtual selling platform for growth and sustainability

Read about how four major global brands, footwear, cycling, lifestyle, surf, skate and snowboarding, are all expanding their use of the Elastic wholesale eCommerce platform…
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July 24 2020

PlumRiver Enhances Elastic Platform User Training and Education

Elastic is pleased to welcome Lindsey to the team, signaling a renewed focus on retailer relations and education for our B2B ecommerce platform.
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June 22 2020

Elastic continues European growth with 4 new partnerships: Devold of Norway, Montane, Klättermusen and Original Buff

Like other global markets, Europe is looking toward streamlined digital B2B ecommerce. Elastic continues EU growth with four new partnerships.
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June 15 2020

Dainese partners with Elastic to create collaborative merchandising for reps and retailers

The global Italian brand of protective wear and technical gear for several dynamic sports categories is launching enhanced B2B digital merchandising on the Elastic platform.
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June 2 2020

Elastic Announces Exclusive Partnership with Running Industry Association

As part of their pivot to a digital show, deemed RIA KICK On-Demand, they are partnering with PlumRiver Technologies’ Elastic Suite as its preferred B2B…
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February 11 2020

Ortovox Elevates B2B Brand Merchandising and Sustainability with Elastic

Elastic’s digital catalog creation and B2B print elimination benefits are helping Ortovox further build upon the company’s strong legacy of sustainability and environmental stewardship.
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January 28 2020

Trespass Chooses Elastic to Optimize Global Wholesale Merchandising

Rollout of the Elastic platform is expected to strengthen relationships with the company’s wholesale partners through the deep functionality and collaborative purchasing features of this…
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January 8 2020

Active Brands Drives Sales Growth with Innovative B2B eCommerce Strategy

The rollout of  Elastic is...improving the B2B sales and purchasing experience with the Active Brands internal sales team, retailers, distributors and independent sales agents across…
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November 11 2019

Elastic to Begin Serving Mainstream Retail Through PMI’s Stanley Products

By adopting Elastic as their standard B2B sales and merchandising solution, Stanley-PMI will enjoy deeper, more profitable and collaborative relationships with their vast retailer network.
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October 16 2019

Snowsports Merchandising Corporation Adopts Next-Generation B2B Technology

SMC is partnering with PlumRiver Technologies to utilize their next-generation Elastic Suite B2B ecommerce platform during their Megadeal wholesale buyer/supplier event at the annual Winter…
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October 15 2019

Sports Apparel Licensee ’47 Brand Chooses Elastic Merchandising Technology

47 Brand, an official licensee of sports fan apparel, accessories and memorabilia for the NFL, MLB, NBA, NCAA and others, has selected PlumRiver Technology’s Elastic…
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September 10 2019

Rip Curl Leads Surf Industry in Deploying Print Free B2B Merchandising Technology

Surf industry leader Rip Curl is deploying PlumRiver Technology’s Elastic Suite digital merchandising platform with the aim to eliminate the company’s printed B2B sales catalogs…
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May 29 2019

Shimano Chooses Elastic Wholesale Merchandising Technology

Shimano is building upon the success utilizing Elastic with their Pearl iZUMi brand and is now extending the industry-leading sales technology to Shimano-branded apparel, footwear…
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April 23 2019

Fox River Builds Retailer B2B eCommerce Interface on Elastic

“Elastic is helping Fox River enhance our B2B experience through more advanced tools that simultaneously reduce reliance on printed sales materials,” - Brad Ballentine, CEO
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November 8 2018

PlumRiver Has Acquired CenterStone in Move to Standardize B2B

“Buyer-mandated standardization, developed to meet the needs of retailer procurement managers, is now happening by bringing the best of CenterStone together with PlumRiver and our…
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July 18 2018

Volcom Launches Innovative B2B Sales and Merchandising Solution

“With Elastic as our B2B ecommerce technology provider, we are implementing the most innovative and feature-rich solution available while enhancing the product procurement process for…
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May 15 2018

Pearl Izumi Launches Elastic B2B Merchandising Solution

Pearl Izumi is now utilizing customized Elastic merchandising features across all of their apparel product lines, including road cycling, mountain biking and triathlon.
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March 15 2018

Boardriders Choose Elastic B2B Merchandising Platform

Boardriders will utilize the Elastic platform to support wholesale merchandising for products under all of their major brands, including Quicksilver, Roxy and DC shoes, covering…
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December 7 2017

Elastic Expands Global Footprint

In order to maintain our best in class service for new and existing global clientele, Elastic has officially launched a fully staffed European office based…
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October 6 2016

Patagonia Chooses Elastic Suite B2B Solution

Patagonia has chosen PlumRiver’s Elastic Suite B2B ecommerce platform to help achieve higher levels of efficiency for sales process management and ERP integration, consistent with the company’s global…
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One home for the whole process from creation to merchandising vision.

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