News
Read the latest news on how Elastic is transforming the wholesale ecosystem.
July 19 2023
Elastic Suite provides Wholesale B2B Experience to Enterprise Brands ready to grow beyond blended ecommerce
Being one of the most popular direct-to-consumer (D2C) ecommerce tools on the market, it’s no surprise many brands turn to Shopify to help scale their…
July 17 2023
Free Fly Apparel and Elastic partner to bring streamlined sales and ordering to Sport, Bluewater and Fly fishing markets
Free Fly Apparel is a leading manufacturer of apparel and accessories for sport, fly, and bluewater fishing. Made of sustainable bamboo and designed for freedom…
June 30 2023
How Active Brands optimizes wholesale technology for cross-functional alignment & expansive global growth
The rollout of Elastic is...improving the B2B sales and purchasing experience with the Active Brands internal sales team, retailers, distributors and independent sales agents across…
June 26 2023
Leading sportswear and footwear brand finds success in wholesale channel with the support of Elastic Suite’s B2B ecommerce solutions
One of the world’s top footwear brands has been a long-standing Elastic Suite brand partner since 2014. Through both direct-to-consumer and retail partners around the…
May 9 2023
Hestra partners with Elastic Suite to enhance ecommerce and break into new markets
Hestra, founded in 1936, is a luxury snow, outdoor, and lifestyle glove brand, producing over two million pairs of gloves annually. The Swedish-based family business…
April 20 2023
Celebrating Earth Day 2023
Elastic Suite is proud to support and celebrate our partners who are taking steps to reduce or alleviate environmental impact. To celebrate this year’s global…
March 28 2023
Elastic Brings a More Strategic and Efficient Wholesale Process to Distributors
Brands, manufacturers, and distributors are creating more strategic relationships and streamlined selling processes with their retail partners through the Elastic B2B solution.
March 22 2023
Outdoor Market Alliance and Elastic Suite Announce Strategic Partnership
The Outdoor Market Alliance (OMA), the emerging outdoor industry hub in the Denver metro area, has announced its official partnership with Elastic Suite, a next-generation…
October 7 2022
Exploding Consumer Demands Tees up the Golf Industry for the Next Wave of Technology-Enabled Wholesale
Due to the unprecedented growth of the golf industry over the last 3 years, previous ways of conducting B2B business have been registered as ineffective…
September 27 2022
Leading Distributor of Golf products, ACI Brands, finds continued success with Elastic Suite’s digital B2B commerce
ACI Brands is a leading Canadian distributor of clothing, apparel, and accessory brands across multiple channels. The company joined Elastic to bring digital B2B commerce…
August 17 2022
Elastic partners with Association of Golf Merchandisers to bring best-in-class ecommerce technology to new markets
Golf Industry Retailers Gain Access to Leading B2B eCommerce Platform Elastic Suite, a global leader in B2B ecommerce technology and subsidiary of Emerald Holding,…
April 22 2022
Earth Day 2022: Brands Making a Difference in Our Communities
Each year on April 22, billions of people worldwide celebrate Earth Day. Gathering to participate in cleanups, awareness, and forward-looking conversations, people everywhere come together…
March 25 2022
Elastic Suite Introduces Email Marketing Campaigns: Integrated marketing tools offer a streamlined sales process for both brands & retailers
As part of our commitment to ongoing innovation in B2B merchandising technology, Elastic Suite has introduced email sales campaign tools to the current release…
March 21 2022
A new growth in the outdoor industry: wholesale challenges and the rise of specialty retail
While many industries faced intense peaks and valleys during the start of the COVID-19 pandemic, the ever-rising “outdoor boom” has introduced the outdoor marketplace to…
March 15 2022
Leaning on Friends to Weather a Storm
As part of our series highlighting women in retail for International Women’s Month, this week I’m excited to introduce you to Marisa Nicholson, senior vice…
February 9 2022
Meet the Maker: Karbon Sports
With 40 years of industry experience and 25 years since launching their popular Karbon brand of winter sports apparel, Schure Sports has emerged as an…
December 7 2021
Emerald’s Elastic Suite Estimates Global Impact of Printing B2B Sales Catalogs
Elastic Suite, in partnership with the Environmental Paper Network, has estimated the global impact of printing B2B catalogs and workbooks. The report covers the entirety…
December 2 2021
Spyder rejoins Elastic Suite for elevated B2B and Wholesale Selling
After a two-year absence, due to a company acquisition that temporarily forced Spyder onto another B2B platform, the global recreational and competitive ski apparel brand has now rejoined Emerald’s Elastic Suite. The re-onboarding of Spyder took place…
November 30 2021
2021 Holiday Gift Guides
Ahead of the 2021 Holiday Shopping Season, the Elastic Suite team put together their favorite local specialty shops. Check out the local guides to help…
November 5 2021
Elastic Suite Leads Industry in B2B Platform Implementation Speed
In 2021 Elastic Suite has made massive investments in our product development team, adding resources and creating streamlined efficiencies. With these updates, the timeline from kick-off to go-live for…
October 15 2021
Pit Viper Makes Specialty Retailer Connection with Elastic Suite
Pit Viper, a long-time direct-to-consumer seller of action sports eyewear and apparel, has established a specialty retail presence through the adoption of Emerald’s Elastic Suite…
October 4 2021
Elastic Suite Enters Scuba Diving Category with New Client Aqua Lung
Denver, CO (4 Oct 2021) – Elastic Suite has entered yet another new manufacturing vertical with the addition of Aqua Lung, the definitive brand leader in the global scuba…
September 18 2021
In light of being a digital platform, Elastic Suite finds immeasurable value in making connections in person
The Sales, Marketing, and Account Management teams for Elastic Suite and Digital Market traveled to 6 in-person tradeshows in as little as 5 weeks. Spanning…
September 14 2021
Elastic’s Enhanced Whiteboard Takes Digital Merchandising to New Levels
Elevating Merchandising with Elastic’s Cornerstone Feature: Digital Whiteboards and Display Planning A key element of the latest Elastic Suite platform release version 2021.16 is an…
September 10 2021
Elastic Sponsors Webinar with NAUMD
Elastic Suite continues to bring its best-in-class B2B e-commerce technology to the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods,…
August 10 2021
Asolo Introduces Next Generation B2B eCommerce Platform to Retail Partners
Iconic outdoor footwear manufacturer Asolo is making a major upgrade to the company’s wholesale merchandising and purchasing interface with their retail partners with the rollout…
July 9 2021
Standardizing Wholesale eCommerce for Moto Brands and Dealers
Elastic Suite is bringing its next-generation B2B ecommerce technology to more brands and dealers in the moto and mountain bike categories.
May 27 2021
May 2021 Platform Upgrades: More Languages and enhanced Selling & Reporting Features
Elastic's most recent product update includes new languages, enhanced reporting and new catalog landing pages.
April 20 2021
Marker Dalbello Völkl Deploys Elastic’s Next Generation B2B Technology
MDV partners with Elastic to streamline wholesale ecommerce for specialty retail partners
March 25 2021
GOA Vendors HydraPak, DUER and Asolo Choose Elastic
Brand and Retailer trend toward single platform B2B technology grows as brands continue to move onto Elastic
January 21 2021
K2 Sports Upgrades B2B eCommerce With Emerald’s Elastic Platform
Iconic ski, snowboard and winter accessories brand K2 chooses Elastic as their B2B technology provider.
January 6 2021
PlumRiver Technologies & Elastic Suite acquired by Emerald
More details on what our recent acquisition means for existing Elastic, Flex & iVendix customers.
December 15 2020
Multiple Scandinavian Brands Seek to Optimize B2B eCommerce with Elastic
Leading Scandinavian winter sports, outdoor and lifestyle brands are trending toward Elastic’s best-in-class virtual B2B platform.
December 7 2020
Surf Industry Elevates B2B Digital Merchandising for Brands and Retailers
SIMA Promotes Business Sustainability and Standardized Approach to Virtual Wholesale Purchasing
November 19 2020
Elastic’s Roundtables Reveal Findings about GOA Partnership
Retailers, Dealers, Brands and Manufacturers Share Their Views on GOA During Roundtables
November 10 2020
Scott Sports Elevates Wholesale Merchandising Capability with Elastic Suite
Legendary cycling, winter sports, running, and motorsports megabrand Scott Sports chooses Elastic
October 23 2020
Reimagining of Elastic’s Customer Service driven by Global Needs and Rep & Retailer Success
Elastic’s Customer Success team creates new resources and processes driven by global needs and focus on client success.
September 8 2020
PlumRiver Sees Strong Growth in Serving $250 Billion Global Children’s Wear Vertical
Reima and Tank Stream Design are leading the kid’s wear sector to more streamlined and sustainable wholesale ecommerce.
September 4 2020
Black Crows Taps Elastic by PlumRiver Technologies for Virtual B2B Sales Technology
French free ski and technical apparel innovator Black Crows is deploying Elastic for a higher level of digital merchandising and virtual B2B sales capability.
August 25 2020
Smaller Corporate Office moves PlumRiver Technologies closer towards Sustainability Goals
PlumRiver Technologies moves to smaller headquarters while seeking greater sustainability and greener business practices.
August 10 2020
Carhartt makes the switch to Elastic B2B along with planned upgrade to SAP’s S4 ERP
PlumRiver helps leading workwear and lifestyle brand Carhartt make the switch to full Elastic B2B ecommerce following 9-year partnership.
August 3 2020
New Balance, Shimano, Vans and Burton optimize Elastic’s virtual selling platform for growth and sustainability
Read about how four major global brands, footwear, cycling, lifestyle, surf, skate and snowboarding, are all expanding their use of the Elastic wholesale eCommerce platform…
June 22 2020
Elastic continues European growth with 4 new partnerships: Devold of Norway, Montane, Klättermusen and Original Buff
Like other global markets, Europe is looking toward streamlined digital B2B ecommerce. Elastic continues EU growth with four new partnerships.
June 15 2020
Dainese partners with Elastic to create collaborative merchandising for reps and retailers
The global Italian brand of protective wear and technical gear for several dynamic sports categories is launching enhanced B2B digital merchandising on the Elastic platform.
June 2 2020
Elastic Announces Exclusive Partnership with Running Industry Association
As part of their pivot to a digital show, deemed RIA KICK On-Demand, they are partnering with PlumRiver Technologies’ Elastic Suite as its preferred B2B…
February 11 2020
Ortovox Elevates B2B Brand Merchandising and Sustainability with Elastic
Elastic’s digital catalog creation and B2B print elimination benefits are helping Ortovox further build upon the company’s strong legacy of sustainability and environmental stewardship.
January 28 2020
Trespass Chooses Elastic to Optimize Global Wholesale Merchandising
Rollout of the Elastic platform is expected to strengthen relationships with the company’s wholesale partners through the deep functionality and collaborative purchasing features of this…
November 11 2019
Elastic to Begin Serving Mainstream Retail Through PMI’s Stanley Products
By adopting Elastic as their standard B2B sales and merchandising solution, Stanley-PMI will enjoy deeper, more profitable and collaborative relationships with their vast retailer network.
October 16 2019
Snowsports Merchandising Corporation Adopts Next-Generation B2B Technology
SMC is partnering with PlumRiver Technologies to utilize their next-generation Elastic Suite B2B ecommerce platform during their Megadeal wholesale buyer/supplier event at the annual Winter…
October 15 2019
Sports Apparel Licensee ’47 Brand Chooses Elastic Merchandising Technology
47 Brand, an official licensee of sports fan apparel, accessories and memorabilia for the NFL, MLB, NBA, NCAA and others, has selected PlumRiver Technology’s Elastic…
September 10 2019
Rip Curl Leads Surf Industry in Deploying Print Free B2B Merchandising Technology
Surf industry leader Rip Curl is deploying PlumRiver Technology’s Elastic Suite digital merchandising platform with the aim to eliminate the company’s printed B2B sales catalogs…
May 29 2019
Shimano Chooses Elastic Wholesale Merchandising Technology
Shimano is building upon the success utilizing Elastic with their Pearl iZUMi brand and is now extending the industry-leading sales technology to Shimano-branded apparel, footwear…
November 8 2018
PlumRiver Has Acquired CenterStone in Move to Standardize B2B
“Buyer-mandated standardization, developed to meet the needs of retailer procurement managers, is now happening by bringing the best of CenterStone together with PlumRiver and our…
July 18 2018
Volcom Launches Innovative B2B Sales and Merchandising Solution
“With Elastic as our B2B ecommerce technology provider, we are implementing the most innovative and feature-rich solution available while enhancing the product procurement process for…
May 15 2018
Pearl Izumi Launches Elastic B2B Merchandising Solution
Pearl Izumi is now utilizing customized Elastic merchandising features across all of their apparel product lines, including road cycling, mountain biking and triathlon.
March 15 2018
Boardriders Choose Elastic B2B Merchandising Platform
Boardriders will utilize the Elastic platform to support wholesale merchandising for products under all of their major brands, including Quicksilver, Roxy and DC shoes, covering…
December 7 2017
Elastic Expands Global Footprint
In order to maintain our best in class service for new and existing global clientele, Elastic has officially launched a fully staffed European office based…
October 6 2016
Patagonia Chooses Elastic Suite B2B Solution
Patagonia has chosen Elastic Suite B2B ecommerce platform to help achieve higher levels of efficiency for sales process management and ERP integration, consistent with the company’s…
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