News
Read the latest news on how Elastic is transforming the wholesale ecosystem.
April 23 2024
Celebrating Earth Day 2024: Brands Making a Difference
Sustainability is a driving force for consumers, and 87% of Americans consciously choose to support companies aligned with causes they care about. At Elastic Suite, we…
November 3 2023
How customer communication helps with B2B commerce conversion rates
Elastic Suite’s latest updates simplify instant customer communication and therefor improve conversion rates. With enhanced calls to action on the marquee and a new communication widget at…
August 26 2023
Optimizing B2B & Wholesale Ecommerce Conversion Rates: Strategies for Success
While some brands’ retail, direct-to-consumer and wholesale strategies can greatly vary, the end goal is almost always the same – get the right product in…
July 19 2023
Elastic Suite provides Wholesale B2B Experience to Enterprise Brands ready to grow beyond blended ecommerce
Being one of the most popular direct-to-consumer (D2C) ecommerce tools on the market, it’s no surprise many brands turn to Shopify to help scale their…
April 20 2023
Celebrating Earth Day 2023
Elastic Suite is proud to support and celebrate our partners who are taking steps to reduce or alleviate environmental impact. To celebrate this year’s global…
March 28 2023
Elastic Brings a More Strategic and Efficient Wholesale Process to Distributors
Brands, manufacturers, and distributors are creating more strategic relationships and streamlined selling processes with their retail partners through the Elastic B2B solution.
March 22 2023
Outdoor Market Alliance and Elastic Suite Announce Strategic Partnership
The Outdoor Market Alliance (OMA), the emerging outdoor industry hub in the Denver metro area, has announced its official partnership with Elastic Suite, a next-generation…
October 7 2022
Exploding Consumer Demands Tees up the Golf Industry for the Next Wave of Technology-Enabled Wholesale
Due to the unprecedented growth of the golf industry over the last 3 years, previous ways of conducting B2B business have been registered as ineffective…
September 27 2022
Leading Distributor of Golf products, ACI Brands, finds continued success with Elastic Suite’s digital B2B commerce
ACI Brands is a leading Canadian distributor of clothing, apparel, and accessory brands across multiple channels. The company joined Elastic to bring digital B2B commerce…
August 17 2022
Elastic partners with Association of Golf Merchandisers to bring best-in-class ecommerce technology to new markets
Golf Industry Retailers Gain Access to Leading B2B eCommerce Platform Elastic Suite, a global leader in B2B ecommerce technology and subsidiary of Emerald Holding,…
April 22 2022
Earth Day 2022: Brands Making a Difference in Our Communities
Each year on April 22, billions of people worldwide celebrate Earth Day. Gathering to participate in cleanups, awareness, and forward-looking conversations, people everywhere come together…
March 25 2022
Elastic Suite Introduces Email Marketing Campaigns: Integrated marketing tools offer a streamlined sales process for both brands & retailers
As part of our commitment to ongoing innovation in B2B merchandising technology, Elastic Suite has introduced email sales campaign tools to the current release…
March 21 2022
A new growth in the outdoor industry: wholesale challenges and the rise of specialty retail
While many industries faced intense peaks and valleys during the start of the COVID-19 pandemic, the ever-rising “outdoor boom” has introduced the outdoor marketplace to…
February 9 2022
Meet the Maker: Karbon Sports
With 40 years of industry experience and 25 years since launching their popular Karbon brand of winter sports apparel, Schure Sports has emerged as an…
November 30 2021
2021 Holiday Gift Guides
Ahead of the 2021 Holiday Shopping Season, the Elastic Suite team put together their favorite local specialty shops. Check out the local guides to help…
October 4 2021
Elastic Suite Enters Scuba Diving Category with New Client Aqualung
Elastic Suite has entered yet another new manufacturing vertical with the addition of Aqualung, the definitive brand leader in the global scuba diving category. With…
September 18 2021
In light of being a digital platform, Elastic Suite finds immeasurable value in making connections in person
The Sales, Marketing, and Account Management teams for Elastic Suite traveled to 6 in-person trade shows in as little as 5 weeks. Spanning industry verticals…
September 14 2021
Elastic’s Enhanced Whiteboard Takes Digital Merchandising to New Levels
Elevating Merchandising with Elastic’s Cornerstone Feature: Digital Whiteboards and Display Planning A key element of the latest Elastic Suite platform release version 2021.16 is an…
July 9 2021
Standardizing Wholesale eCommerce for Moto Brands and Dealers
Elastic Suite is bringing its next-generation B2B ecommerce technology to more brands and dealers in the moto and mountain bike categories.
May 27 2021
May 2021 Platform Upgrades: More Languages and enhanced Selling & Reporting Features
Elastic's most recent product update includes new languages, enhanced reporting and new catalog landing pages.
January 6 2021
Elastic Suite acquired by Emerald
More details on what our recent acquisition means for existing Elastic, Flex & iVendix customers.
December 7 2020
Surf Industry Elevates B2B Digital Merchandising for Brands and Retailers
SIMA Promotes Business Sustainability and Standardized Approach to Virtual Wholesale Purchasing
October 23 2020
Reimagining of Elastic’s Customer Service driven by Global Needs and Rep & Retailer Success
Elastic’s Customer Success team creates new resources and processes driven by global needs and focus on client success.
August 25 2020
Fully-remote workforces moves Elastic closer towards Sustainability Goals
PlumRiver Technologies moves to smaller headquarters while seeking greater sustainability and greener business practices.
June 2 2020
Elastic Announces Exclusive Partnership with Running Industry Association
As part of their pivot to a digital show, deemed RIA KICK On-Demand, they are partnering with PlumRiver Technologies’ Elastic Suite as its preferred B2B…
October 16 2019
Snowsports Merchandising Corporation Adopts Next-Generation B2B Technology
SMC is partnering with PlumRiver Technologies to utilize their next-generation Elastic Suite B2B ecommerce platform during their Megadeal wholesale buyer/supplier event at the annual Winter…
November 8 2018
CenterStone acquired by PlumRiver Technologies & Elastic Suite
“Buyer-mandated standardization, developed to meet the needs of retailer procurement managers, is now happening by bringing the best of CenterStone together with PlumRiver and our…
May 15 2018
Pearl Izumi Launches Elastic B2B Merchandising Solution
Pearl Izumi is now utilizing customized Elastic merchandising features across all of their apparel product lines, including road cycling, mountain biking and triathlon.
March 15 2018
Boardriders Choose Elastic B2B Merchandising Platform
Boardriders will utilize the Elastic platform to support wholesale merchandising for products under all of their major brands, including Quicksilver, Roxy and DC shoes, covering…
December 7 2017
Elastic Expands Global Footprint
In order to maintain our best in class service for new and existing global clientele, Elastic has officially launched a fully staffed European office based…
October 6 2016
Patagonia Chooses Elastic Suite B2B Solution
Patagonia has chosen Elastic Suite B2B ecommerce platform to help achieve higher levels of efficiency for sales process management and ERP integration, consistent with the company’s…
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