June 15 2020

Dainese partners with Elastic to create collaborative merchandising for reps and retailers

The global Italian brand of protective wear and technical gear for several dynamic sports categories is launching enhanced B2B digital merchandising on the Elastic platform.

Iconic Italian brand Dainese, a leading manufacturer of protective wear and technical gear for the motorcycling, cycling, winter sports, equestrian and sailing sport sectors, has chosen Elastic’s digital merchandising platform.  The Elastic rollout will replace the company’s existing in-house B2B solution and represents a major upgrade to create a more collaborative merchandising capability for Dainese sales reps and retail partners.

The implementation will extend to company stores, specialty retailer locations and consumer ecommerce channels throughout the brand’s global regions of the EU, North America and Asia.  All Dainese-branded protective wear, technical gear and apparel product lines for multiple dynamic sports categories, as well as the company’s AGV-branded motorcycle helmet product lines, will be supported by the Elastic platform.  A key benefit of the deployment will be the use of Elastic’s digital custom catalog builder to assist Dainese in eliminating the annual printing of more than 100,000 product catalogs associated with these various product lines.

“We selected Elastic as our B2B ecommerce technology partner not only to help us create a more collaborative merchandising process for our sales reps and retailers, but because of the their leadership in providing solutions that promote sustainable business practices. The greater efficiency of Elastic’s digital merchandising platform will also provide cost savings and a virtual sales capability, both of which are important elements of our business strategy in response to the current challenging market conditions.”

-Luca Menegardo, CIO, Dainese

In addition to sustainability benefits, Elastic helps manufacturers, retailers and distributors achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, digital catalogs, eliminating printed sales materials, resource optimization, inventory management, online payment functionality and product sample reduction.  Increased sales revenues come through brand-specific retailer/dealer applications, sales rep tools, strategic sales planning, digital merchandising, product customization, managing complex pricing incentive programs, assortment planning tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced product presentations.

“To serve such an iconic European brand like Dainese, and help them further their leadership in promoting safety through their innovative protective wear within the motorcycling and other dynamic sports sectors, is an incredible opportunity for the entire Elastic team. We fully expect the transition to our industry-leading B2B ecommerce and digital merchandising platform will help Dainese boost incremental sales through more curated line presentations and by helping create the collaborative sales process they are seeking.”

Josh Reddin, CEO, PlumRiver Technologies

PlumRiver’s B2B platforms serve clients representing some of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel and footwear industries. In addition to Dainese, selected brands include: The North Face, Patagonia, Rip Curl, Active Brands, Timberland, Volcom, Shimano, Gordini, Kuhl, Houdini, Ortovox, Trespass, Outdoor Research, Pearl iZUMi, Rawlings Stanley-PMI, TYR, Fjällräven, New Balance, 2XU, Boardriders, Crocs, Puma, Oakley, Reebok/CCM, Klättermusen, Kidiliz, O’Neill, Original Buff, Havaianas, Odlo, Orvis, Haggar, Lazer, Bauer Hockey, Easton, Spyder, Burton, Reef, Hurley, Icebreaker, Fila, Nidecker, Black Diamond, Majestic, Osprey, Smith Optics, Bushnell, Fox River, Lowe Alpine, Rab, Carhartt, Dickies, Helly Hansen, Ariat, Marmot, Simms Fishing, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.

About Dainese

Founded in 1972 by Lino Dainese, the Dainese group develops cutting-edge protective clothing for dynamic sports like motorcycle riding, skiing, mountain biking, horse riding and sailing. True to its mission of protecting athletes from head to toe, in 2007 Dainese acquired the iconic AGV brand, founded in 1947 and famous across the world for its innovative racing helmets. Dainese and AGV products represent the technological frontier in terms of protection in dynamic sports, and are used by the world’s best athletes, Valentino Rossi and Sofia Goggia among all.

About PlumRiver Technologies

Founded in 2003, PlumRiver Technologies is a leading provider of B2B ecommerce SaaS solutions. Easy-to-use, web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, surf, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite Inc. the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. PlumRiver acquired CenterStone Technologies in 2018, bringing together the combined experience of a strong technology team behind the company’s Elastic platform as the industry standard wholesale purchasing interface between manufacturers and retailers.  Some of the world’s biggest brands utilize the company’s Elastic technology platform that quickly bridges the gap between order processing systems, sales reps, retailers and consumers. Clients benefit further from Elastic features designed to quickly and easily integrate with existing IT infrastructure and ERP systems.

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