French free ski and technical apparel innovator blackcrows has selected Elastic Suite to help develop a new digital merchandising and B2B sales capability. The Elastic rollout is expected to provide sales reps and specialty retailers with a major upgrade to the brand’s wholesale merchandising, sales, ordering and purchasing process.
Innovation with Elastic aligns with blackcrows’ overall growth strategies
The ability to create digital catalogs and virtual showrooms to support the launch of new blackcrows product lines in response to challenges created by current market conditions was a key requirement in their selection of Elastic. Integration with the company’s current ERP on the SAP platform is expected to provide a seamless deployment of the new virtual digital technology across all of the brand’s ski, technical apparel and accessory product lines.
“blackcrows began through creative innovation to develop skis designed specifically to meet the diverse performance challenges free skiers face on the mountain. We’ve been successful in that quest and have brought numerous products to market that exceed our customers’ expectations. In similar fashion, with Elastic, we’ve found a technology partner that brings that same level of innovation to our strategic B2B sales approach while enhancing our brand value with retail partners and ultimately consumers.”
Supported by Elastic’s global technology team, the rollout will cover all of blackcrows’ markets throughout the EU and North America. Elastic’s industry-leading digital custom catalog builder will also help strengthen the company’s commitment to sustainable business practices by reducing and ultimately eliminating printed B2B sales materials, in line with the values shared by blackcrows and their customers.
“Bringing such a cutting edge and creative company like blackcrows into the growing family of European brands on the Elastic platform is an incredible opportunity for our entire team. We look forward to helping blackcrows reach a new level of virtual B2B and digital merchandising capability in support of their diverse and growing product lines and with their upcoming launch of new products.”
Elastic helps manufacturers, retailers and distributors adopt a more sustainable approach to B2B sales while achieving efficiency-driven cost savings and incremental sales growth. Sustainability and cost savings come through streamlined order entry, digital catalogs, eliminating printed sales materials, resource optimization, inventory management, online payment functionality and product sample reduction. Increased sales revenues come through brand-specific retailer/dealer applications, sales rep tools, strategic sales planning, digital merchandising, product customization, managing complex pricing incentive programs, assortment planning tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced product presentations.