UK-based sportswear icon Trespass has plans to upgrade its wholesale ecommerce and merchandising capability with the pending launch of Elastic Suite’s digital B2B ecommerce platform. The company is utilizing Elastic’s industry-leading technology to create a streamlined purchasing interface with their third party resellers as part of a larger effort to expand and grow the global wholesale channel for Trespass product lines.
Rollout of Elastic is expected to strengthen relationships with the company’s wholesale partners through the deep functionality and collaborative purchasing features of this new technology. Introducing digital catalogs, assortment planning, white boarding, visually compelling sales presentations and a streamlined ordering process will combine for a more strategic and profitable B2B sales approach. This higher level of collaboration with buyers will be created by introducing Elastic’s innovative merchandising interface in support of the Trespass brand and all of their product lines.
“While Trespass is experiencing strong growth in its network of company stores across the UK and Europe, expanding their global wholesale business represents a significant opportunity to incrementally increase overall sales volume,” said Johan Westerholm, European Director, Elastic Suite. “Providing Trespass third party retailers with the most seamless, flexible and feature-rich digital merchandising solution through the Elastic platform will help maximize the potential revenue and profitability of this important segment of their business.”
The Elastic platform will also help Trespass strengthen their brand through measurable and more sustainable “green” business practices. Through the use of Elastic’s digital merchandising functions, it is possible to reduce and eventually eliminate the company’s printed B2B sales catalogs and marketing materials. Creating a print free commercial sales environment at Trespass adds a new sustainability element to their business and strengthens the company’s overall commitment to the environment.
In addition to sustainability benefits, Elastic helps manufacturers, retailers and distributors achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, digital catalogs, eliminating printed sales materials, resource optimization, inventory management, online payment functionality and product sample reduction. Increased sales revenues come through brand-specific retailer/dealer applications, sales rep tools, strategic sales planning, digital merchandising, product customization, managing complex pricing incentive programs, assortment planning tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced product presentations.
