Rollout Creates Standard Platform Across Multiple Winter Sports Brands
In a first-of-its-kind deployment of B2B ecommerce technology, Marker Dalbello Völkl (MDV Sports USA) uses Elastic Suite to create a standardized digital merchandising solution for multiple winter sports brands and product categories. With the deployment of Elastic, a large network of specialty retailers across North America now have access to MDV’s diverse product portfolio of skis, snowboards, bindings, boots, apparel, and accessories on a single wholesale purchasing platform.
“Using innovative digital merchandising technology to create a uniform virtual purchasing interface between manufacturers and retailers is critical to helping meet the challenges of the current market environment. Partnering with MDV to take this step in bringing all of their iconic brands onto a single platform, and to reach an entirely new level of integration and collaboration with their retail partners, demonstrates how Elastic is partnering with category leading companies to create a new standard for B2B ecommerce.”
The ability to seamlessly integrate at the enterprise level with MDV’s unique sales process and existing IFS ERP platform was key to the selection of Elastic over competing solutions. Elastic’s newly released platform functionality designed for managing multi-product brands is included in the rollout. This allows manufacturers to create, merchandise, manage and track sales of bundled product sets tailored to specific retailers and represents a revolutionary advancement in B2B technology.
Elastic helps manufacturers, retailers and distributors adopt a more sustainable approach to B2B sales while achieving efficiency-driven cost savings and incremental sales growth. Sustainability and cost savings come through streamlined order entry, digital catalogs, resource optimization and inventory management. Increased sales revenues come through brand-specific retailer applications, sales rep tools, strategic sales planning, digital merchandising, product customization and assortment planning tools.