June 22 2020
Elastic continues European growth with 4 new partnerships: Devold of Norway, Montane, Klättermusen and Original Buff

Like other global markets, Europe is looking toward streamlined digital B2B ecommerce. Elastic continues EU growth with four new partnerships.

Norwegian outdoor and lifestyle apparel manufacturer Devold of Norway, UK-based endurance sports clothing and equipment brand Montane, Swedish mountaineering gear and clothing maker Klättermusen and Spanish sports and lifestyle accessory leader Original Buff have all chosen Emerald’s Elastic Suite B2B ecommerce platform. The addition of these popular brands, representing a diverse set of outdoor and lifestyle product segments, illustrates the strong growth of the Elastic platform with manufacturers across the EU region.

Growth in Europe shows long-term commitment to sustainability

A common theme among these innovative brands is their need to build a more collaborative and streamlined wholesale purchasing process for their retail partners while creating the virtual B2B sales capability needed in the current business environment. The sustainability benefits generated from eliminating printed sales catalogs through Elastic’s industry-leading digital merchandising technology is also a top priority.  Devold of Norway, Montane, and Klättermusen are making an immediate transition to the use of digital sales materials with their rollout of the platform.

“These four companies are among the oldest and most trusted outdoor and lifestyle brands in Europe, making only the highest quality products that are popular with a loyal and growing consumer base. Helping these manufacturers ultimately deliver even more value to their customers while bringing their products to market in a more cost effective and sustainable way helps illustrate what Elastic does best.”

Johan Westerholm, Managing Director Europe, Elastic


The Elastic rollout will cover all of these brands’ product lines and extend to retailers across the globe. Collectively these European manufacturers have a sales presence across the EU and in the global regions of the United States, Canada and Asia.

 “Our growth in Europe demonstrates the universal appeal of the Elastic platform among both manufacturers and retailers worldwide that are seeking a more collaborative, streamlined and sustainable B2B sales process. To serve brands like Devold of Norway, Montane, Klättermusen and Original Buff in bringing this new level of wholesale merchandising to their retail partners is a true privilege for our company and our entire team.”

Josh Reddin, EVP & Founder, Elastic Suite

Create Cost Savings and Drive Sales Growth with Elastic Suite

 In addition to sustainability benefits, Elastic helps manufacturers, retailers and distributors achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, digital catalogs, eliminating printed sales materials, resource optimization, inventory management, online payment functionality and product sample reduction.  Increased sales revenues come through brand-specific retailer/dealer applications, sales rep tools, strategic sales planning, digital merchandising, product customization, managing complex pricing incentive programs, assortment planning tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced product presentations.

Elastic’s B2B platforms serve clients representing some of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel and footwear industries. In addition to Devold of Norway, Montane, Klättermusen and Original Buff, selected brands include: The North Face, Patagonia, Rip Curl, Active Brands, Timberland, Volcom, Shimano, Gordini, Kuhl, Houdini, Ortovox, Trespass, Dainese, Outdoor Research, Pearl iZUMi, Rawlings Stanley-PMI, TYR, Fjällräven, New Balance, 2XU, Boardriders, Crocs, Puma, Oakley, Reebok/CCM, Kidiliz, O’Neill, Original Buff, Havaianas, Odlo, Orvis, Haggar, Lazer, Bauer Hockey, Easton, Spyder, Burton, Reef, Hurley, Icebreaker, Fila, Nidecker, Black Diamond, Majestic, Osprey, Smith Optics, Bushnell, Fox River, Lowe Alpine, Rab, Carhartt, Dickies, Helly Hansen, Ariat, Marmot, Simms Fishing, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.

 Full Press Release Available for Download Here


Edit: Since the original publish date, PlumRiver Technologies and Elastic Suite have been acquired by Emerald Holdings. More information is available here.

Media Contact

Kenny Thomas

(801) 232-2916

Sales Contact

Johan Westerholm

+33 (0)6 08 26 15 76

Thule Group Boosts Sustainability with Elastic Suite

Thule Group Boosts Business Sustainability with Elastic Suite's Digital Technology, Rollout Enhances Print-Free Wholesale Merchandising 
Read More

May 2021 Platform Upgrades: More Languages and enhanced Selling & Reporting Features

Elastic's most recent product update includes new languages, enhanced reporting and new catalog landing pages.
Read More

GOA Vendors HydraPak, DUER and Asolo Choose Elastic

Brand and Retailer trend toward single platform B2B technology grows as brands continue to move onto Elastic
Read More

Sales Lift White Paper

Learn how fully implementing a comprehensive B2B ecommerce and digital merchandising platform can lift sales by more than 20% and deliver significant bottom line results.

Cost Savings White Paper

Download the Virtual Sell-In Guide for useful information about transitioning your pre-season sell in and merchandising meetings to digital platforms.

Print Elimination White Paper

Advancing sustainability by eliminating printed B2B sales materials can strengthen brands. The results for manufacturers are measurable cost savings, environmental benefits and stronger retailer relationships.