August 10 2021
Asolo Introduces Next Generation B2B eCommerce Platform to Retail Partners

Outdoor Footwear Leader Enhances Retailer Interface, Sustainability with Elastic Suite 


Iconic outdoor footwear manufacturer Asolo is making a major upgrade to the company’s wholesale merchandising and purchasing interface with their retail partners with the rollout of Emerald Holding’s Elastic Suite next-generation B2B ecommerce platform. Retailers will soon be able to virtually access the brand’s product line in Emerald’s digital market via Elastic as Asolo seeks to provide a more strategic, streamlined and sustainable wholesale purchasing process.

“Enhancing and simplifying the buying experience for our valued retail partners is the core objective in upgrading our B2B sales and merchandising capability. In researching technology solutions, Elastic quickly emerged as the clear leader.  And since 75% or our retailers are already on their platform, it was an easy decision for us.”

– Bill Lockwood, GM Asolo USA

According to Lockwood, priorities for the rollout include better preseason planning by sales reps, more streamlined access to inventory information, enhanced digital merchandising capability and improving product support for retailers. Asolo intends to eliminate printed B2B sales materials with Elastic’s custom digital catalog builder, adding a strong sustainability component to the initiative.  Elastic is being fully integrated with the company’s NetSuite ERP platform which also brings new levels of business process and back-office efficiency. All Asolo products will be on the platform and regions covered by the deployment include the company’s markets in the United States and Canada.

“Providing a more collaborative, single platform experience for brands and retailers while bringing new levels of sustainability to the B2B sales process is what Elastic does best. To bring such an iconic brand like Asolo and their retail partners into Emerald’s digital market is such a great opportunity and our team looks forward to helping our new client achieve the increased cost savings and profitability that result from deploying Elastic.”  

– Josh Reddin, Emerald EVP, Emerald

Elastic Suite helps manufacturers, retailers and distributors adopt a more sustainable approach to B2B sales while achieving efficiency-driven cost savings and incremental sales growth. Sustainability and cost savings come through streamlined order entry, digital catalogs, resource optimization and inventory management.  Increased sales revenues come through brand-specific retailer applications, sales rep tools, strategic sales planning, digital merchandising, product customization and assortment planning tools.

Emerald’s B2B technology serves clients representing hundreds of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel, lifestyle and footwear industries. In addition to Asolo, selected brands served include: The North Face, Patagonia, K2, Thule, Marker, Dalbello, Völkl, Rip Curl, Active Brands, Volcom, Shimano, Scott Sports, New Balance, Boardriders, Puma, Reebok/CCM, O’Neill, Burton and Vans.


To learn more about how Elastic can help your brand expand its reach, get in touch with our sales team.


Request a Demo with the Elastic Sales Team

About Asolo

Asolo is a family company that has gained an important worldwide position over the years thanks to its values and our commitment to finding the perfect balance between tradition and innovation.  The tradition as shoemakers is our roots, our origin. The tradition is what identifies us and tells the world where we come from. The innovation is what makes us never stop our research, our studies, our challenges for improving our emotions during outdoor activities. These two keywords are the reason for our journey into the outdoor world, a journey filled with passion that will never end.

Asolo Contact

Bill Lockwood





Elastic Suite Contact

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