February 11 2020
Ortovox Elevates B2B Brand Merchandising and Sustainability with Elastic

Taufkirchen, Germany (Feb 11, 2020) – German manufacturer Ortovox, a global leader in mountainwear and avalanche safety technology, has implemented the Elastic B2B ecommerce and digital merchandising platform from PlumRiver Technology. The rollout is central to a worldwide upgrade at Ortovox to their wholesale purchasing interface with third party retailers and designed to more strategically merchandise the company’s multiple product lines.  Elastic’s industry-leading digital catalog and assortment planning technology is also helping strengthen the company’s commitment to sustainable business practices by reducing and eliminating printed B2B sales materials.

When Ortovox set out to upgrade their B2B ecommerce interface with their third party retailer network their primary requirement was to find the most seamless, flexible and feature-rich digital merchandising solution. Ease of integration with their existing ERP and business processes was also a top priority. The flexibility to seamlessly integrate with Microsoft Dynamics NAV as the ERP platform at Ortovox while being supported by a strong technology team at Elastic were key factors in winning the business.

“At Elastic we pride ourselves in having the most innovative and creative technology team dedicated to providing only the highest level of customer service,” said Dimitri Roosens, Europe Sales Director, PlumRiver Technologies. “Ortovox recognized the unique aspects of Elastic’s collaborative approach to creating the most effective and capable digital merchandising solution customized for their specific needs.  We are delighted for the opportunity to put our skills to work on behalf of Ortovox, for both brand enhancement and improving the wholesale purchasing experience for their customers. 

Elastic’s digital catalog creation and B2B print elimination benefits are helping Ortovox further build upon the company’s strong legacy of sustainability and environmental stewardship.  The company is a member of the Partnership for Sustainable Textiles and the European Outdoor Conservation Association. Through their active participation in these organizations, Ortovox not only supports global efforts in sustainability and environmental protection but uses standards created by these groups to define and guide their business practices.  The environmental benefits provided by Elastic through the elimination of B2B printing and transport of printed materials are helping Ortovox further strengthen their sustainability initiatives. 

In addition to sustainability benefits, Elastic helps manufacturers, retailers and distributors achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, digital catalogs, eliminating printed sales materials, resource optimization, inventory management, online payment functionality and product sample reduction.  Increased sales revenues come through brand-specific retailer/dealer applications, sales rep tools, strategic sales planning, digital merchandising, product customization, managing complex pricing incentive programs, assortment planning tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced product presentations.

PlumRiver’s B2B platforms serve clients representing some of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel and footwear industries. In addition to Ortovox, selected brands include: The North Face, Patagonia, Rip Curl, Active Brands, Timberland, Volcom, Shimano, Gordini, Kuhl, Houdini, Trespass, Outdoor Research, Pearl iZUMi, Rawlings Stanley-PMI, TYR, Fjällräven, New Balance, 2XU, Boardriders, Crocs, Puma, Oakley, Reebok/CCM, Klättermusen, Kidiliz, O’Neill, Original Buff, Havaianas, Odlo, Orvis, Haggar, Lazer, Bauer Hockey, Easton, Spyder, Burton, Reef, Hurley, Icebreaker, Fila, Nidecker, Black Diamond, Majestic, Osprey, Smith Optics, Bushnell, Fox River, Lowe Alpine, Rab, Carhartt, Dickies, Helly Hansen, Ariat, Marmot, Simms Fishing, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.

About PlumRiver Technologies

Founded in 2003, PlumRiver Technologies is a leading provider of B2B ecommerce SaaS solutions. Easy-to-use, web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, surf, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite Inc. the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. PlumRiver acquired CenterStone Technologies in 2018, bringing together the combined experience of a strong technology team behind the company’s Elastic platform as the industry standard wholesale purchasing interface between manufacturers and retailers.  Some of the world’s biggest brands utilize the company’s Elastic technology platform that quickly bridges the gap between order processing systems, sales reps, retailers and consumers. Clients benefit further from Elastic features designed to quickly and easily integrate with existing IT infrastructure and ERP systems. For more information visit and

Media Contact

Kenny Thomas

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