NEWS
January 21 2021
K2 Sports Upgrades B2B eCommerce With Emerald’s Elastic Platform

Iconic Winter Sports Brand Enhances Wholesale Purchasing Interface with Retailers

Emerald Holding, Inc. (“Emerald”) today announced that legendary ski, snowboard and winter outdoor equipment manufacturer, K2 Sports, has deployed Emerald’s Elastic Suite, a next-generation B2B ecommerce and digital merchandising solution.  The rollout of Elastic Suite signifies a major upgrade to K2 Sports’ wholesale ecommerce capabilities whose retailers can now virtually access K2 Sports’ multiple product lines via the latest digital merchandising technology resulting in a more strategic, streamlined and sustainable wholesale purchasing process.

“Elastic Suite is paving the way to quickly becoming known as the standard B2B ecommerce solution among brands and retailers; the addition of K2 Sports is indicative of this growing trend. To connect our industry-leading virtual wholesale merchandising technology with such an iconic and historic brand as K2 is an opportunity we greatly appreciate. Our entire team is highly energized to be working on their behalf.”

-Josh Reddin, EVP of Elastic Suite

 

Designed with Enterprise brands in mind

By deploying Elastic Suite, all of K2 Sports’ product categories and lines of skis, snowboards, helmets and apparel are now featured on a single platform featuring an intuitive virtual interface that allows wholesale buyers to strategically browse, sort, customize and complete orders. Custom digital catalogs also contribute to a more cost-effective and environmentally friendly B2B sales process and aligns with the sustainability values shared by both K2 and Emerald.

 

“For the benefit of our retailers, we’ve been anticipating an upgrade to our B2B sales process to best serve our brands for some time now and looked at many potential technology providers to assist us. We chose Elastic Suite because it’s both the most favored solution in the marketplace, as well as aligned with our goal of strengthening K2’s brand value with our retail partners all the way through to our consumers.” 

-Russell Giamarino, K2 Sports, IT Director

The rollout gives both K2’s B2B sales team and its large network of sports retailers full access to Elastic Suite’s offering of digital merchandising and virtual sales tools. The new technology platform supports all K2 branded alpine ski products, snowboard products, inline skates, LINE skis, RIDE snowboards, Atlas snowshoes, Tubbs snowshoes, Backcountry Access products, Madshus skis and Full Tilt ski boots. Regions covered by the deployment include K2 Sports markets in all of North America, the United States and Canada.

 

B2B How it Should Be

Elastic helps manufacturers, retailers and distributors adopt a more sustainable approach to B2B sales while achieving efficiency-driven cost savings and incremental sales growth. Sustainability and cost savings come through streamlined order entry, digital catalogs, resource optimization and inventory management. Increased sales revenues come through brand-specific retailer applications, sales rep tools, strategic sales planning, digital merchandising, product customization and assortment planning tools.

 

Emerald’s B2B technology serves clients representing hundreds of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel, lifestyle and footwear industries. In addition to K2, selected brands served include: The North Face, Patagonia, Rip Curl, Active Brands, Volcom, Shimano, Scott Sports, New Balance, Boardriders, Puma, Reebok/CCM, O’Neill, Burton and Vans.

 

To learn more about how Elastic can benefit your brand, request a demo with our sales team.

 

About Emerald

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, ecommerce and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate.

About K2

K2 is the original American Ski and Snowboard Brand, founded in 1962 in Washington State. The brand continued to pioneer by expanding into snowboards in 1987 and was the first brand to specifically engineer product for women starting in 1999; our Women’s Alliance™. Today we are resetting the K2 brand for the future, one that builds on this legacy to reposition as the industry leader. The entire K2 Sports portfolio includes all K2 branded alpine ski products, snowboard products, inline skates, LINE skis, RIDE snowboards, Atlas snowshoes, Tubbs snowshoes, Backcountry Access products, Madshus skis and Full Tilt ski boots. To learn more, please visit k2snow.com.

 

The full announcement Press Release here is available for download here. 

Media Contact

Beth Cowperthwaite

beth.cowperthwaite@emeraldx.com

Media Contact

Marker Dalbello Völkl Deploys Elastic’s Next Generation B2B Technology

MDV partners with Elastic to streamline wholesale ecommerce for specialty retail partners
Read More

Multiple Scandinavian Brands Seek to Optimize B2B eCommerce with Elastic

Leading Scandinavian winter sports, outdoor and lifestyle brands are trending toward Elastic’s best-in-class virtual B2B platform.
Read More

Scott Sports Elevates Wholesale Merchandising Capability with Elastic Suite

Legendary cycling, winter sports, running, and motorsports megabrand Scott Sports chooses Elastic
Read More
SalesLift_750x380-630×319

Sales Lift White Paper

Learn how fully implementing a comprehensive B2B ecommerce and digital merchandising platform can lift sales by more than 20% and deliver significant bottom line results.
CostSavings_750x3802-630×319

Cost Savings White Paper

Download the Virtual Sell-In Guide for useful information about transitioning your pre-season sell in and merchandising meetings to digital platforms.
PrintFree_750x3801-630×319

Print Elimination White Paper

Advancing sustainability by eliminating printed B2B sales materials can strengthen brands. The results for manufacturers are measurable cost savings, environmental benefits and stronger retailer relationships.