May 09 2023
Hestra partners with Elastic Suite to enhance ecommerce and break into new markets

Hestra, founded in 1936, is a luxury snow, outdoor, and lifestyle glove brand, producing over two million pairs of gloves annually.

The Swedish-based family business has a vast distribution network with 50 reps managing over 800 global retailers in the specialty ski, snow and outdoor markets. Hestra chose Elastic Suite as their B2B partner due to the superior NetSuite ERP integration experience and abilities, and the platform’s innovative features that enhance both the buying and selling experience.

Priority #1: NetSuite Integration

Hestra was looking to take their wholesale ecommerce to an entirely new level by integrating their ERP with Elastic Suite’s B2B. This powerful two-way sync has been proven to: increase sales revenue, cut operational costs, and save time and resources spent on manual data entry and maintenance.

The collaboration between Elastic and Hestra’s integration teams was imperative to the client onboarding process. Elastic’s integration team takes a tailored approach to each implementation strategy to effectively meet the unique needs of each brand and their retail partners.  Together, the teams identify key data fields that are necessary for wholesale commerce.

The implementation happened quickly, and within the first two weeks of their pre-book season, Hestra placed over 800 orders, totaling over $11 million. In addition, countless hours were saved from manual data entry due to the seamless two-way data sync.

“A B2B system is only as good as the integration. I’ve been quite pleased and am confident that we made the right decision with Elastic. NetSuite and Elastic is a good marriage and they’ve invested considerable time and effort in developing the adapter. The implementation team’s support was integral to getting us up and running for our first pre-book season. “

Dino Dardano, President, Hestra USA


Read more about our NetSuite Integration.


Priority #2: Enhanced Marketing Assets

Additionally, Hestra is fully utilizing the enhanced assets and sales materials, available within Elastic. Hestra has enhanced their storytelling strategy with the new Elastic user interface, which was designed with brand customization in mind. Marketing and wholesale sales teams are collaborating cross-functionally so that marketing assets are utilized in multiple settings from the branded dashboard to digital catalogs and custom collections.


Hestra continues to elevate their B2B ecommerce by developing enhanced marketing assets within Elastic, including:

  • Close-up and textural photos in the Digital Catalog
  • Custom layouts in the Custom Collection Builder
  • Technology specs on Product Detail Descriptions
  • Advanced filters & iconography on Search Pages
  • Application of lifestyle imagery and marketing assets to every feature



Elastic’s emphasis on and investment in enhanced marketing materials and assets led Hestra to rejoin the company.  Brands who partner with Elastic are choosing to go beyond traditional ecommerce experience. This strategic partnership is changing the entire wholesale buying and selling process, taking commerce from transactional to transformational.


Read more about Enhanced Sales & Marketing Assets


Priority #3: New Markets

Hestra’s products have had a stronghold on the ski and snow markets for many years, but they’re expanding their product line into new territories including MTB/biking, western and workwear, and high-end fashion. To strategically break into new markets, it is critical the buying experience is simplistic. This is why Hestra’s sales team is taking advantage of the Elastic Offline Order Form (known as OLOF) for tradeshows and in-person sales meetings when access to high-speed internet is not dependable. The OLOF allows orders to be built in real-time, then synced and uploaded when an online connection has been restored

In addition to in-person selling, Hestra needed a retailer-focused solution, especially for new markets. Because Elastic Suite is designed with the retailer in mind, it supports brands looking to break into new retail markets by creating a more seamless experience for all parties.



When marketing and selling a best-selling product line like Hestra’s gloves, a digital B2B solution to match is imperative. With an end-to-end NetSuite integration, and enhanced selling tools that bring commerce to life, Hestra is uniquely positioned to take on new channels with products that fit in markets beyond ski/snow and outdoor.  By partnering with Elastic Suite, Hestra is enabling their sellers to sell deeper, and buyers to buy broader.


To learn more about Elastic Suite and how we can help scale your business request a demo

Outdoor Market Alliance and Elastic Suite Announce Strategic Partnership 

The Outdoor Market Alliance (OMA), the emerging outdoor industry hub in the Denver metro area, has announced its official partnership with Elastic Suite, a next-generation…
Read More

A new growth in the outdoor industry: wholesale challenges and the rise of specialty retail

While many industries faced intense peaks and valleys during the start of the COVID-19 pandemic, the ever-rising “outdoor boom” has introduced the outdoor marketplace to…
Read More

Celebrating Earth Day 2023

Elastic Suite is proud to support and celebrate our partners who are taking steps to reduce or alleviate environmental impact. To celebrate this year’s global…
Read More
Sales Lift

Increasing Sales Revenue

Did you know that transitioning to hybrid B2B selling can increase your wholesale revenue? In this white paper we dig into how reps can sell deeper into the line using digital and hybrid selling strategies, made possible with Elastic’s ecommerce solutions.
Cost Savings

Creating Cost-saving Efficiencies

Save time and reduce friction across sales, marketing, customer service and IT teams with a streamlined B2B solution. Dive into the data on how integrating a seamless ecommerce solution can create cross-functional efficiencies, saving resources for your entire organization.
Print Elimination

Digital Transformation in B2B Sales

Printed sales materials are out-of-date, one-size-fits-none and most of all, wasteful. Learn how transitioning to digital catalogs and sales materials can improve your wholesale business. Marketing teams can focus on marketing, reps can be nimbler, and buyers can self-serve with Elastic’s ecommerce solutions.