October 16 2019
Snowsports Merchandising Corporation Adopts Next-Generation B2B Technology

Springfield, MA, October 16, 2019Snowsports Merchandising Corporation (SMC), North America’s premier coalition of winter sports specialty retailers, is taking a major step to streamline the wholesale purchasing process for its members. SMC is partnering with PlumRiver Technologies to utilize their next-generation Elastic Suite B2B ecommerce platform during their Megadeal wholesale buyer/supplier event at the annual Winter Sports Market trade show.

“We are dedicated to providing our members with the most innovative and productive technology to help specialty retailers thrive in an increasingly competitive marketplace”, said SMC President Tom Gately. “The Elastic platform will help streamline wholesale purchasing during our Megadeal event while significantly improving the B2B merchandising experience for both buyers and suppliers.”

The Elastic solution will be deployed across selected brands featured at the upcoming 2020 Winter Sports Market and will be the featured wholesale purchasing interface between SMC members and brand manufacturers selling at the Megadeal Meeting. Digital product images, assortment planning, streamlined electronic ordering and more will combine for a much-improved buying experience. The transition from a manual B2B sales process to the Elastic digital wholesale merchandising platform is expected to bring efficiency driven cost savings, a more curated product procurement process and increased sales volume at significant discounts to Megadeal participants.

“To partner with SMC and bring this level of B2B merchandising capability to their members at the annual Megadeal event is a great opportunity for our team and demonstrates how the marketplace is coalescing around Elastic as the industry standard for wholesale B2B commerce technology,” said Josh Reddin, PlumRiver Technologies CEO. “The Elastic platform is not becoming the preferred technology only because of its deep menu of innovative features and functions, but because our solution also helps boost the bottom line of both manufacturers and retailers by incrementally lifting sales while creating measurable efficiency-driven cost savings.”

PlumRiver’s B2B platforms serve clients representing some of the world’s largest and most iconic brands in the outdoor, lifestyle and snowsports industries. Selected clients already on the Elastic platform include: The North Face, Patagonia, Volcom, Gordini, Kuhl, Fjällräven, 2XU, Oakley, Spyder, Burton, Icebreaker, Nidecker, Black Diamond, Bushnell, Smith Optics, Fox River, Helly Hansen, Lole, Smartwool, Bell, and CamelBak.

About SMC

Snowsports Merchandising Corporation is the premier buying group of specialty ski and snowboard shops in the United States.  It was founded to provide its member retailers with a collection of programs and services designed to increase their profitability, support their customer service and enhance their knowledge in an ever-changing snowsports industry. By focusing the collective buying power of America’s finest ski and snowboard shops, SMC offers buying programs that deliver the best wholesale prices, payment terms, freight allowances, lowered or no order minimums, and special rebate programs. SMC represents 60 specialty snowsports retailers and a retail footprint of 131 storefronts nationwide. For more information please visit

About PlumRiver Technologies

Founded in 2003, PlumRiver Technologies is a leading provider of B2B ecommerce SaaS solutions. Easy-to-use, web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite Inc., the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. PlumRiver acquired CenterStone Technologies in 2018, bringing together the combined experience of a strong technology team behind the company’s Elastic platform as the industry standard wholesale purchasing interface between manufacturers and retailers.  Some of the world’s biggest brands utilize the company’s Elastic technology platform that quickly bridges the gap between order processing systems, sales reps, retailers and consumers. Clients benefit further from Elastic features designed to quickly and easily integrate with existing IT infrastructure and ERP systems. For more information visit and

Media Contact

Kenny Thomas

(801) 232-2916

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