October 6 2016

Patagonia Chooses Elastic Suite B2B Solution

"We looked at a wide array of B2B offerings and chose Elastic based on their merchandising approach to displaying product, intuitive user experience, a platform that can grow with our business, responsive integration and an outstanding development team."

Denver, October 26, 2016 – Patagonia has chosen PlumRiver’s Elastic Suite B2B ecommerce platform to help achieve higher levels of efficiency for sales process management and ERP integration, consistent with the company’s global leadership position in conservation and environmental stewardship. By implementing Elastic Suite, Patagonia will benefit from the industry’s most effective and innovative enterprise management technologies while significantly reducing the need for printed materials through the digitization of major sales and marketing assets.  The new initiative is expected to deliver measurable financial results through both efficiency-driven cost savings and increased revenue through more strategic B2B sales efforts.

“We looked at a wide array of B2B offerings and chose Elastic based on their merchandising approach to displaying product, intuitive user experience, a platform that can grow with our business, responsive integration and an outstanding development team,” said Gregor Finke, Patagonia Director of Dealer Services. “We also felt that among all the options on the market, Elastic is the best suited to handle our global B2B sales initiatives while helping Patagonia more strongly align our sales efforts with our company’s environmental philosophy.”

PlumRiver’s Elastic Suite delivers cost savings to manufacturers through process streamlining and boosts incremental growth opportunities through a more strategic sales approach.  Cost savings come through new efficiencies generated by enhanced CRM capabilities, streamlined order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction.  Increased sales revenues come through more strategic sales planning, visual merchandising, complex pricing incentive programs, history-driven selling, strengthening brand equity, segmented sales strategies, increased client acquisition/retention and enhanced sales presentations.

“Combining Patagonia’s iconic brand and product line with Elastic Suite’s powerful B2B ecommerce platform will help our new client achieve unprecedented levels of sales process efficiency and engage at a more strategic level when selling to the world’s leading outdoor retailers,” said Josh Reddin, Elastic Founder/ PlumRiver Principal.  “Patagonia, and the incredibility high standard to which they adhere, perfectly aligns with the Elastic brand.  We welcome the opportunity to partner with an organization that is dedicated to tangible advocacy and that will use our platform to evoke behavioral change.”

PlumRiver and Elastic together serve clients representing some of the world’s largest brands in the outdoor, sporting goods, apparel and footwear industries. In addition to Patagonia, selected shared clients of both PlumRiver and Elastic include: The North Face, Timberland, Puma, TOMS, Oakley, Reebok/CCM, Arcteryx, Bauer, Spyder, Reef, Hurley, Fila, Kuhl, Black Diamond, Majestic, Smith Optics, Lucy, Easton, Lole, Carter’s, Golfino, Hi-Tec, Bell, OshKosh and CamelBak.


About Patagonia

Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $78 million in grants and in-kind donations to date.

About PlumRiver

Founded in 2003, PlumRiver Technologies is a leading provider of B2B ecommerce software solutions. Easy-to-use Web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, sporting goods and other segments of the specialty retail market.  The company’s solutions quickly bridge the gap between order processing systems, sales reps, independent retailers and consumers, while improving communication, workflow and customer service, enhancing sales, increasing operational efficiency and boosting profitability. Clients benefit from solutions designed to quickly and easily integrate with existing IT infrastructure and ERP systems.  For more information, visit

About Elastic

Elastic is a leading provider of B2B sales enhancement technologies and serves category-leading clients from a variety of manufacturing verticals.  The Elastic suite of products is designed to easily integrate with ERP and business management solutions providing for new process efficiencies and platform consolidation.  Some of the world’s leading manufacturing brands utilize Elastic solutions, including digital catalogs, white boarding, order entry and visual merchandising.  Elastic was acquired by PlumRiver LLC in early 2016.

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