July 18 2018
Volcom Launches Innovative B2B Sales and Merchandising Solution

Denver, July 18, 2018 – Boardsports and lifestyle apparel category leader Volcom has implemented PlumRiver’s Elastic Suite wholesale procurement and B2B digital merchandising platform as part of a major enhancement and overhaul of the company’s commercial sales process. Volcom’s roll out of the Elastic platform is expected to dramatically improve and streamline the procurement user experience for retailers, create efficiency-driven cost savings and help Volcom establish new relationships with additional retail partners.

“Volcom is making major improvements to our B2B sales and merchandising capability with a focus on increasing collaboration across our product lines and regions, while furthering the evolution and strengthening of the Volcom brand,” said Ryan Immegart, Volcom Chief Marketing Officer.  “With Elastic as our B2B ecommerce technology provider, we are implementing the most innovative and feature-rich solution available while enhancing the product procurement process for our retail partners.”

The initial Elastic launch includes all Volcom’s mens, womens, boys, girls, footwear and outerwear product lines covering retailers across North America and Europe, with future plans for a complete global rollout of the new technology.  Volcom’s Elastic platform includes a fully-integrated B2B sales management solution, customized retailer procurement applications and robust commercial sales rep merchandising tools.  Volcom also expects to strengthen the company’s commitment to sustainability through print reduction and greater operational efficiency.

“Retailers are now demanding from their suppliers the best B2B ecommerce technology and higher levels of integration to streamline their approach to product procurement,” said Josh Reddin, Elastic Founder/ PlumRiver Principal.  “To partner with an iconic brand like Volcom, while bringing Elastic’s benefits to both the supplier and buyer side of their business, demonstrates how we are quickly displacing traditional commercial sales processes with more efficient and disruptive solutions.”

Through platform standardization, the application of the most innovative technologies and a much more strategic B2B sales approach, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction.  Increased sales revenues come through customized retailer/dealer applications, strategic sales planning, digital merchandising, complex pricing incentive programs, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced sales presentations.

PlumRiver and Elastic together serve clients representing some of the world’s largest and most iconic brands in the outdoor, sporting goods, apparel and footwear industries. In addition to Volcom, selected clients include: The North Face, Patagonia, Timberland, Asics, Pearl Izumi, Rawlings, TYR, Fjällräven, 2XU, Boardriders, Crocs, Puma, Oakley, Reebok/CCM, Bauer, Easton, Spyder, Burton, Reef, Hurley, Fila, Kuhl, Nidecker, Black Diamond, Majestic, Smith Optics, Bushnell, Lowe Alpine, Rab, Simms Fishing, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.

About PlumRiver and Elastic

Founded in 2003, PlumRiver LLC is a leading provider of B2B ecommerce software solutions. Easy-to-use, Web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite, the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. Some of the world’s leading manufacturing brands utilize Elastic solutions, including digital catalogs, white boarding, order entry and visual merchandising. The company’s combined solutions quickly bridge the gap between order processing systems, sales reps, independent retailers and consumers, while achieving higher levels of process efficiency, platform consolidation, sales growth and profitability. Clients benefit further from solutions designed to quickly and easily integrate with existing IT infrastructure and ERP systems. For more information please visit

About Volcom

Inspired by creative spirit, Volcom was founded in 1991 and creates products for the persistent who are true to their passions. We were born to chase what we are true to. It’s not that we want to… WE HAVE TO. We have a vision that turns obstacles into opportunity, a creative courage to tempt the impossible… And embrace the strange. Telling us to push further…To try again. Endlessly seeking elevation, we are all connected by this same internal force. Forever we chase that intoxicating moment when our vision is realized…The world around us goes quiet…And for brief moments, we are more than alive. Volcom, True To This. For more information, please visit Volcom is part of the Kering Group, a world leader in apparel and accessories with an ensemble of powerful Luxury, Sport & Lifestyle brands – You can also find this here –

Media Contact

Kenny Thomas

(801) 232-2916

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