For OS1st, movement is more than a mission statement — it’s the foundation of everything they make. The brand’s compression bracing and performance socks are designed to help people move better, confidently, and pain-free, whether they’re training, competing, or recovering.
That same commitment to movement drives how OS1st runs its business. As the brand expanded into Run Specialty, Footwear, and Outdoor markets, the team saw an opportunity to modernize how they connected with retailers. They needed a more flexible and efficient way to collaborate; a platform that matched the speed and energy of the athletes they serve. That’s when OS1st partnered with Elastic.
Modernizing the Wholesale Experience
Before Elastic, OS1st managed orders manually, through calls and emails. The process worked, but was slow and error-prone. The team needed a system that gave retailers the freedom to place orders anytime and allowed the OS1st team to focus on relationships and strategy instead of spreadsheets.
Today, Elastic powers about 35% of OS1st’s wholesale orders across key retail channels. Automated order flow has improved accuracy, reduced administrative work, and given the customer service team more time to support accounts and grow partnerships.
“Elastic gives our reps the tools to build relationships, not just orders.”
Chris Bevin, SVP of Business Development, OS1st
Better Tools for Smarter Selling
One of the top reasons OS1st chose Elastic was the ability to see the full picture of customer activity. Unlike systems that capture only a slice of data, Elastic provides a complete order history, helping the brand plan assortments, track trends, and identify growth opportunities.
Independent sales reps rely on Elastic as their go-to sales tool. With digital catalogs and whiteboard presentations, they can showcase the product line in a professional, visually engaging way and keep retailers informed about new launches and promotions.
OS1st’s next step is to introduce an online payment portal that will simplify billing for their accounting team and make self-service even easier for retail partners.
Meeting Retailers Where They Are
Elastic also supports two OS1st retailer incentive programs: Free Shipping and Forward Ordering, designed to make wholesale business more rewarding and predictable.
- Free Shipping: Accounts that order through Elastic and reach specific order levels earn free shipping, a simple reward that strengthens loyalty and encourages higher order values.
- Forward Ordering: Retailers can plan ahead with additional savings on pre-scheduled orders, gaining full access to OS1st’s catalog to better plan their inventory and promotions.
“Not all accounts want to plan that far ahead, and we’re huge believers in at-once availability,” said Bevin. “We want to meet every retailer where they are, and Elastic helps make that possible.”
Partnership That Fuels Growth
For OS1st, the impact of Elastic goes beyond the technology. The brand credits Elastic’s account management team for their collaboration and commitment to helping the business succeed.
“We would be nowhere without the Elastic account management team, they’ve been integral partners…excited to take on challenges and find solutions that work for us.”
With Elastic, OS1st continues to evolve its wholesale operations. The brand has built a faster, more professional, and more collaborative way for retailers to do business — keeping relationships strong and momentum constant.
“Elastic has helped us create a professional, efficient, and convenient way for our retail partners to do business with us. It’s made a measurable impact on our team and our customers.”
Chris Bevin, SVP of Business Development, OS1st
See how industry-leading brands are scaling their B2B business with Elastic
