PLATFORM COMPARISON
Elastic vs. NuORDER
NuORDER may help brands get started in digital wholesale, but it falls short in empowering reps, supporting scale, and enabling strong merchandising. Elastic is the platform of choice if you need more than order entry. Top brands choose elastic for sell-in tools that drive revenue.
NuORDER pain points
Why brands leave NuORDER for Elastic
Fragmented assortment view
Poor order history and status visibility
Manual reordering workflows
No rep-focused tools
Lack of critical account support
Extra fees for additional users
Retailer preferred platform
Retailers ask for Elastic because it’s built to make their jobs easier, faster, and more collaborative. While NuORDER maintains a foothold in boutique fashion and luxury apparel, it struggles to gain traction outside of those verticals. Elastic’s flexible architecture and deep B2B functionality make it the go-to solution for brands that want to scale.
90%
Retailers recommend Elastic to BRANDS
27%
Yoy growth in
retailer adoption
“Elastic is the language of retailers”
Steve Copeland
Founder, Outdoor Market Alliance
Revenue-driving merchandising tools
NuORDER supports basic ordering. Elastic empowers reps and buyers to build smart, visual assortments across delivery windows. Accounts order more because of the ease of ordering and the ability to curate multiple assortments, driving real wholesale growth.
Drag & drop planner for seasonal assortments
Shareable order proposals to guide buying decisions
View future vs. available inventory in real time
250+
30+
145+
Unique ERP integrations
Other back-office systems
Payment
processors
Integrations that work
Elastic has robust integrations with NetSuite, SAP, and many more, all built for enterprise-level complexity. Many brands leave NuORDER due to failed or limited ERP integrations.
Elastic promises reliable ERP sync, clean customer data mapping, and enterprise-grade onboarding and support.
Built for rep-driven sales
Elastic powers how reps work: building, sharing, and closing lines in a way that helps brands grow revenue, not just process reorders. With Elastic, your reps have access to:
Custom shoppable collections with embedded media
Rep dashboards, shareable carts, and robust sales programs
Multi-ship orders, email campaigns, and metrics & analytics
Flexible, frustration-free order entry
Elastic removes friction from the order process, allowing reps and buyers to act quickly and confidently.
-
-
- Create and submit multiple POs without logging out
- Edit or update EZ orders after sharing
- All reps receive order acknowledgments
-
“In Elastic, you can create several POs in one session and receive one clean order acknowledgment. NuORDER requires 18 separate ones.”
Total visibility for reps and accounts
Elastic empowers everyone to self-serve, reducing dependency on support teams.
• Reps can easily see order status, tracking, and shipments
• Buyers can track their orders in real time
• Clean, accurate data reduces costly errors
A few brands that made the switch
