2026 EVENT SCHEDULE
Elastic’s 2026 industry events and trade shows
Join us at upcoming events for live demos, to connect with experts, and to see how Elastic transforms wholesale: streamlined ordering, immersive product storytelling, and data-driven efficiency.
View our 2026 event schedule, register to meet the team, and discover how Elastic can drive growth for your brand.
Leverage Elastic for in-person event selling
Maximize your wholesale platform and enhance your event and trade show sales strategy.
2026 events & trade show lineup
iCast
Orlando, FL
JULY 14-17
OMA FOOTWEAR SHOWCASE
LAKEWOOD, CO
JULY 22-23
CHICAGO COLLECTIVE – MEN’S
CHICAGO, IL
AUGUST 1-4
SUPERZOO
LAS VEGAS, NV
AUGUST 12-14
WESA
DALLAS, TX
AUGUST 18-21
IFA BERLIN
BERLINE, GERMANY
SEPTEMBER 4-8
NATIONAL SAFETY COUNCIL
INDIANAPOLIS, IN
SEPTEMBER 12-18
SURF EXPO
ORLANDO, FL
SEPTEMBER 16-18
SAFETY EXPO
BERGAMO, ITALY
SEPTEMBER 16-17
EXPO PROTECTION
PARIS, FRANCE
NOVEMBER 3-5
Grassroots GOA
Kansas City, MO
NOVEMBER 9-12
The Running Event
San Antonio, TX
DECEMBER 1-3
Boost sales across every wholesale channel
Still have questions?
FAQs
Does Elastic Suite require brands to sell at trade shows?
No. Elastic Suite is a digital wholesale ordering platform, not a trade show tool. Reps and buyers place orders online, any day of the year, whether or not a show is happening. Trade shows are optional; the platform isn’t built around them.
How do brands use Elastic Suite if they don't exhibit at trade shows?
The same way as everyone else. Trade show attendance isn’t part of the equation. Sales reps share digital catalogs, buyers browse and order from wherever they are, and orders sync straight into your ERP.
For brands who do exhibit, utilizing Elastic Suite on a laptop, phone, or iPad at the booth makes it easy to curate custom collections, create orders in person, and follow up with retail buyers after the show.
Why does Elastic Suite show up at trade shows if it's a digital platform?
We exhibit at industry events like GOA’s Grassroots Connect, The Running Event, Switchback, and Surf Expo to meet brands in person and demonstrate the platform live. It’s a chance to meet new brands, connect with retailer users, and offer support to existing clients while everyone’s on-site together.
Is Elastic Suite only useful during trade show season?
No. Order volume through Elastic Suite runs continuously. Trade shows can be a moment brands use to onboard new buyers or demo the platform, but the day-to-day value (faster ordering, fewer errors, real-time inventory visibility) happens every week of the year.
What kind of ordering does Elastic Suite actually support?
Digital B2B wholesale ordering for mid-market to enterprise brand manufacturers, covering rep-assisted and self-service buyer ordering, real-time inventory, and ERP integration.