COMPETITOR COMPARISON
Why Elastic Outperforms B2C Platforms for B2B Wholesale
B2C Platforms, like Shopify Plus
Elastic: Built for B2B
Expanding operations
Is your B2C platform right for B2B wholesale?
If your brand already uses a B2C e-commerce platform like Shopify Plus, expanding your B2B wholesale business on the same platform seems like a natural next step, right? Not necessarily. While using a single platform may seem simpler, B2C platforms often struggle to meet the complex needs of wholesale businesses and rely on complicated third-party tools to work effectively.
Elastic is designed specifically for B2B Wholesale and offers the advanced tools, options, integrations, and workflows that brands need to scale and streamline their wholesale operations.
ELASTIC’S PLATFORM
Built for wholesale,
not adapted for it.
Brands and buyers expect a personalized B2B ordering experience that’s as seamless as B2C while still addressing the unique needs of wholesale. Elastic’s interactive tools empower sales teams to easily create simple and complex wholesale orders, helping them scale efficiently. Unlike Shopify Plus and other B2C-focused platforms, Elastic offers powerful features like preseason planning, multi-date scheduling, and multi-ship options, allowing brands to better plan, manage, and optimize their inventory. Here are a few other key differentiators:
ERP & Inventory Integration
B2C-first platforms require middleware or 3rd party support for inventory syncing. Elastic’s native ERP and PLM integrations ensure real-time inventory, pricing, and order status updates.
B2B Pricing & Custom Multi-Ship
Shopify Plus relies on static price lists and simple discounts. Elastic offers advanced pricing options, such as contract pricing, volume discounts, regional inventory control, and flexible shipping.
Bulk & Matrix Ordering
Preseason & Pre-booking
Advanced Sales Rep & Dealer Tools
Platforms like Shopify Plus don’t have sales rep portals. Elastic offers dedicated tools like custom sales rep dashboards, Assortment Planners, Custom Catalog Builders, and Whiteboards.
Purpose-built for enterprise B2B growth
Elastic is more than a commerce tool; it’s a fully integrated, B2B-first platform that optimizes every step of the wholesale process. With onshore support, expert integrations, and sales-focused features, Elastic helps brands sell smarter, not harder.
