GUIDE TO GROWTH IN 2026
Trade Shows & Virtual Sell-In Playbook
A 6-step guide for smarter sell-in strategies for peak season success by leveraging Elastic
SELL-IN PLAYBOOK
Smarter sell-in for peak season success
Each trade show and sell-in season is an opportunity to deepen relationships with retailers. With the right tools, your team can stay organized, deliver a consistent experience, and turn every meeting into meaningful growth.
Elastic helps brands simplify B2B selling, strengthen retail partnerships, and deliver smarter, more collaborative experiences, in person or online.
Step 1
Simplify the buying experience
Retailers want easy, intuitive buying. Elastic Suite gives them a seamless way to view products, build assortments, and place orders without friction. The Result: a faster, more efficient sell-in process that saves time and reduces costs for both sides.
Organize product lines clearly
Share custom digital catalogs
Enable buyers to explore assortments anytime
Step 2
Prepare for every meeting
Plan every trade show or sell-in meeting to be productive with tools that make prep easy. Use Elastic to build custom collections, curate assortments, and design presentations that inspire.
1. Research buyers’ history, preferences, and goals
2. Build assortments that match their strategy
3. Create visuals that tell a cohesive brand story
4. Share materials in advance to build anticipation
Step 3
Digitally showcase your line
Replace spreadsheets and printed materials with interactive, data-driven tools that make every meeting interactive, visual, and buyer-focused.
ASSORTMENT BUILDER
Organize and present products with drag-and-drop precision
CUSTOM COLLECTIONS
Deliver branded catalogs tailored for each retailer
WHITEBOARD
Visualize merchandising ideas and bring product stories to life
DIGITAL CATALOG
Combine imagery, video, and product data for a polished presentation
Step 4
Follow-up with impact
After each meeting, maintain momentum: Elastic makes follow-ups fast, personal, and professional.
1. Send follow-up assortments or PDFs
2. Convert selections into draft orders instantly
3. Review order summaries by category, gender, or color
4. Use data to align on goals and refine strategies
Step 6
Create stronger retail partnerships
Elastic fosters collaboration that results in deeper partnerships, stronger adoption, and measurable sales growth.
Share transparent data and product visuals
Reduce manual work for retailers
Offer assortments personalized to each buyer
The Future of Sell-In
Wholesale is now digital-first — at the show, in the showroom, everywhere.
Elastic gives brands a single platform to manage every step of the journey.
Personalize. Anticipate. Sell smarter with Elastic.
brand trusted, retailer preferred
Elastic connects brands and retailers to drive efficient commerce and seamless collaboration, streamlining every step of the wholesale process.
