

Designed to help brands and retailers connect, transact, and, ultimately, grow revenue, Elastic Suite is optimizing every step of the wholesale process. B2B ecommerce is taken from transactional to transformational by bringing together ERP and backend data, sales reps, retailers, and distributors.
ERP solutions like NetSuite create unprecedented access to new levels of automation and efficiency for brands of all sizes.
While ERPs focus on functionality for back-office processes, Elastic serves the overall B2B merchandising and sales process. Our commerce platform delivers a fully integrated NetSuite Adapter with data fields customized for managing wholesale data.

Bringing powerful ERP data into Elastic
By integrating NetSuite with Elastic, brands can expect the following benefits and results:


Seamless integration
With the NetSuite Adapter for Elastic, the management of B2B content becomes a seamless extension of the ERP with a true out-of-the-box solution. Once integrated, NetSuite data flows automatically to Elastic.


Fixed cost implementation
The rollout of Elastic via NetSuite is done on a fixed-cost basis. Our project managers work with your team to identify what data fields are necessary for B2B sales and should be accessible inside of Elastic.


Single source of data
Elastic’s NetSuite Adapter utilizes a single source of data that flows through the integrated platforms. This eliminates islands of information, creating the highest level of efficiency and preventing errors that come with maintaining multiple data sources.


Hands-off standardization
Elastic’s approach to integration provides true hands-off standardization for both platform management and worry-free maintenance. With user education and IT support, both brands and buyers enjoy a streamlined wholesale commerce process.


Speed to market
Because Elastic is already fully adapted and integrated with NetSuite, deployment is quick. In most cases, the rollout is measured in months, not quarters. Additionally, we have nearly two dozen NetSuite clients using the adapter technology.


Enhanced reporting
By combining sales, orders and inventory, Elastic and NetSuite provide a high level of visibility into key B2B commerce metrics. This creates greater data confidence and validation that business leaders need to understand their channel and wholesale growth.


Integrated process flow
The NetSuite Adapter for Elastic allows for complete functionality within the ERP’s architecture. The customized API provides genuinely seamless integration between all relevant NetSuite functions and B2B sales tools hosted by Elastic.
Brand stories: successful streamlining with Elastic & NetSuite
Elastic has seamlessly integrated with dozens of brands on NetSuite. Our ability to quickly and efficiently implement the ERP is one of the main reasons why Elastic is the preferred B2B for many brands. Here are just a few brands seeing success by integrating the two data streams.












Client success story: feetures
feetures, the leading performance running sock brand in the United States has a global retail distribution network of more than 2,500 locations. During the pandemic, they were forced to shift to an online sales strategy, led by hybrid sell-in and merchandising meetings. Because of their Elastic and NetSuite integration, they were able to quickly adapt to, and eventually thrive in, this new business environment. The team at feetures describes the integration experience with the Elastic NetSuite Adapter as seamless, with the total process from start to finish, taking about six weeks.

Elastic had a lot of the functionality we were looking for right out of the box to create a solution that we could easily integrate and rollout without a lot of customization. Elastic’s customer interface was also very intuitive, similar to the reason we chose NetSuite. Both platforms are easy to understand and use from the customer’s perspective while many of our retail partners were already familiar with Elastic and advocating for us to adopt it.
For feetures, the high level of Elastic customer support and project management expertise was key to the ease of integration and learning the platform. And the results have been impressive. Wholesale orders increased from 30% to nearly 90% when input into Elastic through NetSuite. This reduces the time spent on manual customer service and marketing processes. When combined with the increased wholesale revenue, the benefits of streamlining are directly impacting feetures’ bottom line.


Client success story: Hestra
Within their first two weeks of the pre-book season, Hestra placed over 800 orders, totaling over $11 million.
Assessment & Conclusions:
Companies utilizing NetSuite’s ERP solution have an exciting opportunity to take their wholesale ecommerce to an entirely new level with Elastic. Our brand-trusted, retailer-preferred B2B solutions are fully integrated with the operational data that NetSuite houses. By combining the two solutions, brands can increase sales revenue, cut operational costs, and save time and resources spent on manual data entry and maintenance.
This streamlined, end-to-end, data-rich wholesale process is revolutionizing wholesale commerce because reps can sell deeper and buyers can self-serve – leading to a shift in the entire wholesale buying process.
If you want to experience how Elastic’s NetSuite Adapter can streamline your data:
If you want to learn best practices for integrating with NetSuite:
If you’re a partner brand and want to share your NetSuite story:
Just some of the leading brands that use Elastic’s NetSuite Adapter





