by Jake Koplowitz | Sep 4, 2026
Align Wholesale Sell-In with Retailer Open-to-Buy Cycles KEY TAKEAWAYS Retailer Open-to-Buy (OTB) cycles determine when buyers have budget for seasonal, at-once, replenishment, and trend-driven orders. Elastic internal order data from 2022–2025 found that proposals...
by Jake Koplowitz | Sep 3, 2026
Collaborative assortment planning: a better way to build retailer-ready buys KEY TAKEAWAYS • Collaborative assortment planning helps brands and retailers build account-specific product mixes based on buyer needs, performance data, and inventory goals. • Visual...
by Jake Koplowitz | Aug 4, 2026
How to create a digital product catalog for wholesale retailers KEY TAKEAWAYS Personalize assortments by retailer, season, region, or customer tier. Make catalogs visual and shoppable so buyers can discover, evaluate, and order products in one place. Use buyer data to...
by Jake Koplowitz | Mar 30, 2026
The blueprint for high-performing B2B sales KEY TAKEAWAYS High-performing B2B sales require digital self-service, accurate data, and connected wholesale workflows that replace manual ordering and fragmented systems. Elastic Suite connects ordering, visual...
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