by Jake Koplowitz | Sep 4, 2026
Align Wholesale Sell-In with Retailer Open-to-Buy Cycles KEY TAKEAWAYS Retailer Open-to-Buy (OTB) cycles determine when buyers have budget for seasonal, at-once, replenishment, and trend-driven orders. Elastic internal order data from 2022–2025 found that proposals...
by Jake Koplowitz | Sep 3, 2026
Collaborative assortment planning: a better way to build retailer-ready buys KEY TAKEAWAYS • Collaborative assortment planning helps brands and retailers build account-specific product mixes based on buyer needs, performance data, and inventory goals. • Visual...
by Jake Koplowitz | Aug 4, 2026
How to create a digital product catalog for wholesale retailers KEY TAKEAWAYS Personalize assortments by retailer, season, region, or customer tier. Make catalogs visual and shoppable so buyers can discover, evaluate, and order products in one place. Use buyer data to...
by Jake Koplowitz | Mar 30, 2026
BLUEPRINT FOR BETTER B2B How to improve wholesale sales: 6 challenges and solutions B2B buyers expect frictionless online experiences that feel like B2C. Brands that rely on spreadsheets, outdated tools, and legacy systems will fall behind. Unify sales, marketing,...
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