How to improve wholesale sales: 6 challenges and solutions

CHALLENGE

Slow manual ordering workflows

Intuitive digital self-service is essential. B2B buyers spend only 17% of their time interacting with reps, and 44% of millennials prefer no sales interaction at all.

SOLUTION

Streamline self-service

Elastic gives reps and retailers digital ordering tools that simplify the entire process. Real-time inventory visibility, invoice tracking, and multi-ship functionality reduce manual data entry and the need for constant support, freeing up your team’s time to focus on growth and expansion.

CHALLENGE

Limited merchandising & sales tools

56% of consumers become repeat buyers after a personalized experience, while 71% feel frustrated when experiences are not personalized.

SOLUTION

Drive sales with personalized visual assortments

Elastic’s intuitive drag-and-drop tools empower sales and marketing teams to plan, present, and sell seasonal assortments effortlessly. Visual planners, digital whiteboards, and shoppable catalogs make it easy for reps and buyers to collaborate and build assortments that sell.

CHALLENGE

Fragmented technology & poor data visibility

Poor data quality costs the U.S. economy $3.1T annually; enterprises lose $12.9M yearly, and workers spend 60% of their time manually coordinating disconnected systems.

SOLUTION

Centralize data and unify insights

Elastic integrates seamlessly with ERPs, DAMs, PIMs, PLMs, and other back-office tools to centralize product data, campaign performance, sales metrics, and customer behavior. With real-time reporting and unified dashboards, your team can make faster, smarter decisions.

CHALLENGE

Missed pre-book & re-order opportunities

75–80% of B2B leaders say digital transformation is critical. Companies that deliver seamless digital engagement achieve nearly twice the year-over-year e-commerce growth.

SOLUTION

Smart sales tools for all seasons

Automated campaigns, reorder alerts, and sell-through tracking keep buyers engaged and informed. Support seasonal programs and maximize in-season performance with tools that help reps and retailers act quickly and based on data.

CHALLENGE

Lackluster sales presentations

Static catalogs, outdated product imagery, and inconsistent sales materials make it harder for brands to showcase their products and engage buyers. Without compelling visual presentations, brands risk missing opportunities to stand out and drive sales.

SOLUTION

Elevate buyer experience

Create polished, consistent experiences across every buyer touchpoint. Elastic helps you showcase your brand with immersive digital catalogs, branded dashboards, and curated product stories – online, in the showroom, or on the go.

CHALLENGE

Low retailer adoption

Complicated ordering platforms and disconnected workflows discourage retailers from using digital tools. When buyers struggle to find products, build assortments, or place orders, brands lose opportunities to increase engagement and grow wholesale revenue.

SOLUTION

Brands on Elastic average 27% YoY growth in retailer adoption

Thousands of retailers across key verticals rely on Elastic for personalized assortments and intuitive ordering. High adoption leads to deeper engagement, larger orders, and stronger wholesale relationships.