DRIVE B2B REVENUE
Is your brand leaving wholesale revenue behind?
Wholesale has changed, and more importantly, buyers have changed with it.
B2B buyers expect wholesale to be as seamless and intuitive as B2C. Every order needs to be quick, clear, and easy — because when an experience is outdated or difficult, brands lose buyers.
Many brands still use legacy systems that create friction at every step, unaware that those PDFs, spreadsheets, manual orders, and clunky tools are a direct source of lost revenue.
The real cost of friction in buyers’ experience
Outdated wholesale processes gradually cause reduced orders, slow cycles, and missed opportunities. Here’s the impact:
LONG SALES CYCLES
Static catalogs and spreadsheets add friction. Product updates require extra communication, pricing changes cause confusion, and reps spend more time managing orders than selling. A connected digital experience accelerates sales, reduces admin work, and scales with ease.
SMALL ORDERS
Without real-time visibility, buyers hesitate to purchase. When retailers lack confidence in inventory, pricing, and available assortments, they play it safe. They miss opportunities to discover new products and expand orders, limiting growth potential over time.
LOW ADOPTION
When ordering is complicated or time-consuming, buyers avoid the platform and revert to manual processes, increasing internal workload, and the risk of errors, while slowing growth. A poor buying experience doesn’t just frustrate users; it limits engagement and revenue.
Direct impact on growth
These challenges quickly translate into lost revenue. Research shows that 60% of B2B buyers are willing to switch vendors for a better digital experience, while brands that modernize their B2B experience see 15%-25% revenue growth. Even targeted improvements, such as better digital merchandising, can drive sell-in increases of 20% or more.
So, the pattern is clear: when the buying experience is faster, easier, and more intuitive, retailers engage more often and place larger orders. When friction remains, they don’t.
Why other solutions fall short
Some brands try to layer ecommerce onto existing systems or adapt consumer platforms to fit wholesale needs. Neither solves these challenges. ERP-based solutions lack flexibility for merchandising and selling, while B2C platforms struggle with wholesale complexities such as pricing, assortments, and scale. Both result in a fragmented experience that slows adoption and limits growth.
Read more about how Elastic differs from competitors.
Elastic is built to scale complex wholesale ecommerce
Elastic is designed specifically for wholesale. Where others introduce friction, it enables brands and retailers with an easy-to-use platform that drives larger orders and better adoption. Here’s what a modern solution changes:
BETTER EXPERIENCE DRIVES REVENUE
Retailers can easily browse curated assortments, check real-time inventory, and place orders in minutes, which increases retailer engagement and adoption. Improved experience increases order size and frequency.
AUTOMATION INCREASES EFFICIENCY
With automation, product data stays current, pricing remains accurate, and orders flow seamlessly. Sales reps can focus on strategic account growth rather than admin tasks while brands save on costs like printed catalogs.
DIGITAL MERCHANDISING ENABLES GROWTH
Replacing PDFs with dynamic catalogs allows buyers to explore products in detail. Retailers can discover new collections, build assortments, and make informed decisions with confidence. Brands improve assets, shape buying behavior, and drive measurable sell-in gains.
INTEGRATIONS ALLOW FOR SCALE
Rather than relying on fragile, patchwork integrations, Elastic connects core systems like ERP, inventory, and CRM into a unified ecosystem. This ensures that all data is consistent and up to date, creating a reliable foundation for growth without increasing technical complexity.
Modernize your wholesale process today
For most brands, the opportunity to grow wholesale revenue does not require new demand. Instead, it comes from removing the barriers that prevent existing demand from converting efficiently.
Your buyers are ready to order more frequently. They are open to exploring new products, and they want tools that make their jobs easier. The question is whether your current experience supports that behavior or holds it back.
Client testimonial
PARKIT turned wholesale into a scalable growth engine by replacing manual processes with Elastic — enabling faster ordering, real-time inventory visibility, and a seamless buying experience. The platform reduced administrative work and allowed the sales team to focus on relationships and sell-through. Retailers benefit from a more intuitive, reliable experience, driving stronger assortments and increased reorders. ParkIT CRO, Lauren Wilcox, notes, “when the experience is seamless, retailers can buy with confidence,” and the transition itself “blew us away” with how quickly and smoothly Elastic integrated into their operations.
Calculate what you’re missing
Modernizing your B2B experience is one of the most direct ways to unlock incremental revenue while improving operational efficiency. By increasing retailer adoption, shortening sales cycles, and enabling larger, more frequent orders, you create a system that scales with your business rather than limiting it.
Calculate your wholesale revenue opportunity and cost savings today. Receive a personalized growth report that outlines exactly what a modern B2B platform could deliver for your business.