September 26 2019
Maximizing B2B Sales Through Digital Assortment Planning

Driving Sales Through Digital Assortment Planning Featuring Fjällräven

Nathan Dopp, President of North and South America for Fjällräven, says that the company looked at many potential technology partners before settling on Elastic.  He says they chose Elastic because it was the most usable and most functional solution with the best digital cataloging capability for Fjällräven’s B2B sales and merchandising needs. The transition to Elastic is making the company a better partner to their retailers and dealers through a more integrated and seamless wholesale purchasing experience.

Aundrea Dawkins, eCommerce Specialist at Fjällräven explains how digital catalogs and assortment planning on Elastic is done through an all-in-one solution that empowers both sales reps and retailers. Creating sales orders directly from the Elastic solution is a major improvement over manual order processing.  When first deploying the platform, Fjällräven used it extensively with their major retail partner REI with a very positive response to the purchasing experience. The company looks forward to the future with continued improvement and innovation coming from their partnership with Elastic.

Related Resources

An Enhanced Wholesale Buying and Merchandising Experience

A Buyer’s Perspective from Neptune Mountaineering Erin Johnson, Apparel Buyer with Neptune Mountaineering, describes how Elastic is the best and most comprehensive wholesale purchasing platform…
Read More

Optimizing Manufacturer-to-Retailer Wholesale Merchandising

A Personal Touch with Pearl Izumi and Burton See how Elastic takes a hands-on, personal approach with Pearl Izumi and Burton to customize a B2B…
Read More

Utilizing Digital Product Catalogs to Streamline B2B Sales

No Samples, No Problem – The Most Complete B2B Featuring Rab and Lowe Alpine Elastic Sales Manager Sawyer Frank works with Rab and Lowe Alpine…
Read More

Sales Lift White Paper

Learn how fully implementing a comprehensive B2B ecommerce and digital merchandising platform can lift sales by more than 20% and deliver significant bottom line results.

Cost Savings White Paper

Download the Virtual Sell-In Guide for useful information about transitioning your pre-season sell in and merchandising meetings to digital platforms.

Print Elimination White Paper

Advancing sustainability by eliminating printed B2B sales materials can strengthen brands. The results for manufacturers are measurable cost savings, environmental benefits and stronger retailer relationships.