DRIVE B2B REVENUE
Is your brand leaving wholesale revenue behind?
Wholesale has changed, and more importantly, buyers have changed with it.
B2B buyers expect wholesale to be as seamless and intuitive as B2C. Every order needs to be quick, clear, and easy — because when an experience is outdated or difficult, brands lose buyers.
Many brands still use legacy systems that create friction at every step, unaware that those PDFs, spreadsheets, manual orders, and clunky tools are a direct source of lost revenue.
DIRECT IMPACT ON REVENUE
The real cost of friction in buyers’ experience
Outdated wholesale processes lead to longer sales cycles, smaller orders, and lower adoption. This quickly translates into lost revenue: 60% of B2B buyers will switch vendors for a better digital experience, while brands that modernize B2B can achieve 15% to 25% revenue growth. Even targeted improvements, such as stronger digital merchandising, can increase sell-in by 20% or more. A faster, easier buying experience drives engagement and larger orders. Friction drives retailers away.
LONG SALES CYCLES
Static catalogs and spreadsheets add friction. Product updates require extra communication, pricing changes cause confusion, and reps spend more time managing orders than selling.
SMALLER ORDERS
Without real-time visibility into inventory, pricing, and assortments, retailers place smaller orders, miss new products, and fail to increase order sizes— limiting growth potential over time.
LOW ADOPTION
Complicated or time-consuming ordering pushes buyers back to manual methods, increasing internal workload and errors, while slowing growth and frustrating users.
Why other solutions fall short
Some brands try to layer ecommerce onto existing systems or adapt consumer platforms to fit wholesale needs. Neither solves these challenges. ERP-based solutions lack flexibility for merchandising and selling, while B2C platforms struggle with wholesale complexities such as pricing, assortments, and scale. Both result in a fragmented experience that slows adoption and limits growth.
Read more about how Elastic differs from competitors.
Elastic is built to scale complex wholesale ecommerce
Elastic is designed specifically for wholesale. Where others introduce friction, it enables brands and retailers with an easy-to-use platform that drives larger orders and better adoption. Here’s what a modern solution changes:
BETTER EXPERIENCE DRIVES REVENUE
Retailers can easily browse curated assortments, check real-time inventory, and place orders in minutes, which increases retailer engagement and adoption. Improved experience increases order size and frequency.
AUTOMATION INCREASES EFFICIENCY
With automation, product data stays current, pricing remains accurate, and orders flow seamlessly. Sales reps can focus on strategic account growth rather than admin tasks while brands save on costs like printed catalogs.
DIGITAL MERCHANDISING ENABLES GROWTH
Replacing PDFs with dynamic catalogs allows buyers to explore products in detail. Retailers can discover new collections, build assortments, and make informed decisions with confidence. Brands improve assets, shape buying behavior, and drive measurable sell-in gains.
INTEGRATIONS ALLOW FOR SCALE
Rather than relying on fragile, patchwork integrations, Elastic connects core systems like ERP, inventory, and CRM into a unified ecosystem. This ensures that all data is consistent and up to date, creating a reliable foundation for growth without increasing technical complexity.
Modernize your wholesale process today
For most brands, the opportunity to grow wholesale revenue does not require new demand. Instead, it comes from removing the barriers that prevent existing demand from converting efficiently.
Your buyers are ready to order more frequently. They are open to exploring new products, and they want tools that make their jobs easier. The question is whether your current experience supports that behavior or holds it back.
Client testimonial
PARKIT turned wholesale into a scalable growth engine by replacing manual processes with Elastic — enabling faster ordering, real-time inventory visibility, and a seamless buying experience. The platform reduced administrative work and allowed the sales team to focus on relationships and sell-through. Retailers benefit from a more intuitive, reliable experience, driving stronger assortments and increased reorders. ParkIT CRO, Lauren Wilcox, notes, “when the experience is seamless, retailers can buy with confidence,” and the transition itself “blew us away” with how quickly and smoothly Elastic integrated into their operations.
Calculate what you’re missing
Modernizing your B2B experience is one of the most direct ways to unlock incremental revenue while improving operational efficiency. By increasing retailer adoption, shortening sales cycles, and enabling larger, more frequent orders, you create a system that scales with your business rather than limiting it.
Calculate your wholesale revenue opportunity and cost savings today. Receive a personalized growth report that outlines exactly what a modern B2B platform could deliver for your business.