The blueprint for high-performing B2B sales
How Elastic solves six top ecommerce challenges
Today’s brands must deliver seamless, scalable B2B experiences to retailers and internal teams.
Today’s B2B buyers expect frictionless online experiences that mirror B2C platforms. But many brands still rely on spreadsheets, outdated tools, and systems that don’t support the complexity of wholesale.
Elastic is designed for B2B. The solution unifies sales, marketing, operations, and IT into one centralized, digital-first platform. The result: less friction, more collaboration, and faster growth.
CHALLENGE #1
Slow manual ordering workflows
Solution: streamline self-service.
Intuitive digital self-service is essential. B2B buyers spend just 17% of their time interacting with reps, with 44% of millennials preferring no sales interaction at all.
Elastic gives reps and retailers digital ordering tools that simplify the entire process. Real-time inventory visibility, invoice tracking, and multi-ship functionality reduce manual data entry and the need for constant support, freeing up your team’s time to focus on growth and expansion.
CHALLENGE #2
Limited merchandising & sales tools
Solution: drive sales with personalized visual assortments
56% of consumers become repeat buyers after a personalized experience, while 71% feel frustrated when experiences are not personalized.
Elastic empowers sales and marketing teams to effortlessly plan, present, and sell seasonal assortments using intuitive drag-and-drop tools. Visual planners, digital whiteboards, and shoppable catalogs make it easy for reps and buyers to collaborate and build assortments that sell.
The whiteboard lets me create an assortment with my buyers, as they lay things out on a grid. I export a PDF and share it with them before they leave the appointment. That’s my favorite feature because it’s a more curated and visual version of a standard catalog or order proposal.
Senior Sales Manager
DU/ER
CHALLENGE #3
Fragmented technology & poor data visibility
Solution: centralize data and unify insights
Poor data quality costs the U.S. economy $3.1T annually, enterprises lose $12.9M yearly, and workers spend 60% of their time on manually coordinating disconnected systems.
Elastic integrates seamlessly with ERPs, DAMs, PIMs, PLMs, and other back-office tools to centralize product data, campaign performance, sales metrics, and customer behavior. With real-time reporting and unified dashboards, your team can make faster, smarter decisions.
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Meet with one of our experts and discuss how to apply the b2b blueprint to your strategy
CHALLENGE #4
Missed pre-book & re-order opportunities
Solution: smart sales tools for all seasons
75–80% of B2B leaders say digital transformation is critical. Companies that deliver seamless digital engagement achieve nearly twice the year-over-year e-commerce growth.
Automated campaigns, reorder alerts, and sell-through tracking keep buyers engaged and informed. Support seasonal programs and maximize in-season performance with tools that help reps and retailers take timely, data-driven action.
CHALLENGE #5
Lackluster sales presentations
Solution: elevate buyer experience
Create polished, consistent experiences across every buyer touchpoint. Elastic helps you showcase your brand with immersive digital catalogs, branded dashboards, and curated product stories – online, in the showroom, or on the trade show floor.
CHALLENGE #6
Low retailer adoption
Solution: an industry-standard platform retailers actually use
Thousands of retailers across key verticals rely on Elastic for personalized assortments and intuitive ordering. High adoption leads to deeper engagement, larger orders, and stronger wholesale relationships.
On average, brands on Elastic see a 27% year-over-year increase in retailer adoption
JOIN THOUSANDS OF TRUSTED BRANDS & RETAILERS
Unlock the full potential of b2b sales
Successful wholesale demands a platform designed for complex wholesale. Elastic streamlines workflows, boosts collaboration, and uncovers real-time insights. Empower growth, increase adoption, deepen engagement, and provide the personalized buying experience that B2B buyers expect.
