PLATFORM COMPARISON
Elastic vs. Shopify+
Shopify+ markets itself as a “unified” platform for both DTC and B2B, but in reality, it’s a lightweight add-on for wholesale. While it may be simple to set up, brands quickly find the limitations: costly apps, lack of in-house support, and no real sales enablement. In comparison, Elastic is purpose-built for wholesale and trusted by global brands to drive sell-in, empower reps, and streamline merchandising at scale.
Shopify+ pain points
Why brands leave Shopify+ for Elastic
Built for DTC not B2B
Limited flexibility or customization
Requires 3rd party apps for critical B2B
No sales enablement, rep-focused tools
Lack of in-house account support
Hidden fees and costs
Retailer preferred platform
Retailers ask for Elastic because it’s built to make wholesale easier, faster, and more collaborative. Shopify+ serves DTC brands dabbling in B2B, but it falls short in wholesale-specific functionality and industry adoption. Elastic’s flexible architecture and advanced sell-in tools make it the go-to solution for brands serious about scaling wholesale.
90%
Retailers recommend Elastic to BRANDS
27%
Yoy growth in
retailer adoption
“Elastic is the language of retailers”
Steve Copeland
Founder, Outdoor Market Alliance
Why choose Elastic?
Complex, enterprise-level B2B tools
Shopify+ users struggle with static pricing, limited shipping options, and reliance on third-party apps that slow down sales. Elastic offers flexible pricing, streamlined bulk ordering, and powerful prebook tools that help brands sell smarter and scale faster.
B2B pricing & multi-ship
Shopify relies on static lists, while Elastic supports contract pricing, volume discounts, and flexible regional inventory control.
Bulk & matrix ordering
Elastic streamlines high-volume purchases with intuitive, wholesale-specific tools that are often missing from DTC-first platforms.
Preseason & pre-booking
Elastic has built-in functionality for advanced orders, eliminating the need for costly third-party apps required by Shopify.
UNIQUE ERP INTEGRATIONS
other back-end systems
Payment processors
Integrations that work
Shopify relies on third-party apps and lightweight APIs, with limited in-house integration support. Some 2-way sync, but mostly limited to product, customer, and pricing data.
Elastic offers deep ERP integrations, automation, and wholesale-specific workflows with NetSuite, SAP, and many more, all built for enterprise-level complexity. Elastic promises reliable ERP sync, clean customer data mapping, and enterprise-grade onboarding and support.
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Built for rep-driven sales
Elastic powers how reps work: building, sharing, and closing lines in a way that helps brands grow revenue, not just process reorders. With Elastic, your reps have access to:
Custom shoppable collections with embedded media
Rep dashboards, shareable carts, and robust sales programs
Multi-ship orders, email campaigns, and metrics & analytics