January 8 2020

Active Brands Drives Sales Growth with Innovative B2B eCommerce Strategy

The rollout of  Elastic is...improving the B2B sales and purchasing experience with the Active Brands internal sales team, retailers, distributors and independent sales agents across the Nordic Region, Europe, the UK and North America.    

With a focus on driving continued sales growth and innovation within their multiple brand portfolio, Active Brands has deployed PlumRiver Technology’s Elastic Suite wholesale ecommerce platform. Their enhanced B2B sales approach introduces the latest digital merchandising technology in support of the company’s many brands, including Kari Traa women’s sportswear, Bula accessories, Johaug women’s sportswear, Dæhlie running and cross-country skiwear, and Sweet Protection helmets, protection, and apparel.

Central to Active Brand’s strategy is to streamline the company’s interface with wholesale buyers while increasing profitability through efficiency-driven cost savings and enhanced sales growth. The rollout of Elastic is helping achieve this by improving the B2B sales and purchasing experience with the Active Brands internal sales team, retailers, distributors, and independent sales agents across the Nordic Region, Europe, the UK, and North America.    

“Active Brands was looking for a technology partner that could help them execute on an innovative B2B ecommerce strategy, deliver increased profitability and seamlessly integrate with their existing ERP and business processes. Elastic competed directly with Europe’s best technology providers to win this business and Active Brands recognized that our platform clearly stood out as the ideal solution. The success of the rollout across multiple brands, regions and user groups is delivering on our client’s desired results.”

-Dimitri Roosens, Europe anSales Director, PlumRiver Technologies

Elastic was chosen based on their B2B digital merchandising capability in support of the company’s multiple brands and product lines. The platform delivers an enhanced wholesale buyer experience through industry-leading custom digital catalog creation, assortment planning features, a visually compelling ordering process, real-time inventory access, and ease of integration with all aspects of the B2B sales process.


Sustainability Commitments through Print Reduction

The rollout of Elastic is also helping Active Brands carry out its mantra to minimize adverse impacts on the environment throughout the company’s value chain.  This includes minimizing pollution, promoting efficient and sustainable use of resources, and minimizing greenhouse gas emissions. Active Brands can now eliminate the need to print and transport B2B product catalogs and sales materials for its multiple brands, resulting in a much more sustainable print-free wholesale merchandising process.

In addition to sustainability benefits, Elastic helps manufacturers, retailers, and distributors achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, digital catalogs, eliminating printed sales materials, resource optimization, inventory management, online payment functionality and product sample reduction.  Increased sales revenues come through brand-specific retailer/dealer applications, sales rep tools, strategic sales planning, digital merchandising, product customization, managing complex pricing incentive programs, assortment planning tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced product presentations.

PlumRiver’s B2B platforms serve clients representing some of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel and footwear industries. In addition to Active Brands, selected brands include: The North Face, Patagonia, Rip Curl, Ortovox, Timberland, Volcom, Shimano, Gordini, Kuhl, Houdini, Trespass, Outdoor Research, Pearl iZUMi, Rawlings Stanley-PMI, TYR, Fjällräven, New Balance, 2XU, Boardriders, Crocs, Puma, Oakley, Reebok/CCM, Klättermusen, Kidiliz, O’Neill, Original Buff, Havaianas, Odlo, Orvis, Haggar, Lazer, Bauer Hockey, Easton, Spyder, Burton, Reef, Hurley, Icebreaker, Fila, Nidecker, Black Diamond, Majestic, Osprey, Smith Optics, Bushnell, Fox River, Lowe Alpine, Rab, Carhartt, Dickies, Helly Hansen, Ariat, Marmot, Simms Fishing, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.

About PlumRiver Technologies

Founded in 2003, PlumRiver Technologies is a leading provider of B2B ecommerce SaaS solutions. Easy-to-use, web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, surf, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite Inc. the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. PlumRiver acquired CenterStone Technologies in 2018, bringing together the combined experience of a strong technology team behind the company’s Elastic platform as the industry standard wholesale purchasing interface between manufacturers and retailers.  Some of the world’s biggest brands utilize the company’s Elastic technology platform that quickly bridges the gap between order processing systems, sales reps, retailers and consumers. Clients benefit further from Elastic features designed to quickly and easily integrate with existing IT infrastructure and ERP systems. For more information visit and

Related Articles and Resources