ELASTIC PERSONALIZATION
Product personalization built into the wholesale order workflow
Let buyers personalize products directly within the order flow, with no separate tools, back-and-forth, or manual rework. Elastic Personalization brings logo placement, custom text, and special instructions into the ordering experience, so brands can offer high-value customization without slowing down the buying process.
WHAT IS ELASTIC PERSONALIZATION?
Turn every order into a custom order
Elastic Personalization lets buyers add logos, names, and other custom details without leaving the order flow. Brands can support everything from simple logo placement to complex program orders while keeping personalization easy to configure, order, and fulfill.
IN-FLOW PERSONALIZATION
Buyers personalize products without switching platforms
flexible logo options
Support logos for stores, teams, clubs, and programs
Instant uploads
Buyers upload logos during order, no pre-load required
Custom text & instructions
Add names, initials, and detailed instructions
Flexible setup
Control file types, upload options, and required fields
Multi-logo support
Manage common multi-logo placements in one configuration
PRICING & CHARGES
Add fees for options such as names, initials, and other custom details.
Accurate fulfillment
Send details directly with the order to keep ordering and production aligned
Elastic Personalization makes custom B2B orders faster, easier, and more accurate
Personalization once meant extra steps, separate tools, and a risk of error. Elastic Personalization removes that friction, making it fast for brands to adopt and easy for sales teams to sell. The highly visual, tightly integrated experience scales from a single logo to complex multi-program orders.
Elastic’s Product Configurator supports complete product customization
Personalization works alongside Elastic’s Product Configurator, which lets buyers build fully custom products by choosing components, colors, and specifications from dropdown menus within the same order flow. Together, these features let brands offer structural customization and personal details without adding new tools or disrupting existing B2B workflows.
Product Configurator selections and personalization details flow directly into the order and existing order export. This keeps custom builds and personalized details connected from checkout through fulfillment.
Product personalization without added complexity
FREQUENTLY ASKED QUESTIONS
Still have questions?
What is Elastic Personalization?
A feature that lets buyers add logos, custom text, and special instructions to products directly within the Elastic order flow, with no separate tools or manual rework required.
Do brands need a new tool or system to offer product personalization?
No. Elastic Personalization works inside the existing order flow that buyers and reps already use, so teams have nothing new to learn or manage separately.
Can buyers upload their own logos or select preloaded logos?
Both. Buyers can select site-wide or customer-specific logos or upload a logo while placing an order, with no preloading required.
Brands can control whether buyers can upload files, which file types Elastic accepts, and whether orders require custom text or instructions. Brands can also configure additional personalization charges, such as fees for adding initials.
Can one order include multiple logos or placements?
Yes. Elastic Personalization supports common multi-logo placement scenarios within a single configuration. More complex team, club, and program orders do not require extra steps.
What types of custom text can buyers add?
Buyers can add names, initials, and detailed personalization instructions as part of the order.
How does personalization information reach fulfillment teams?
Elastic adds personalization details directly to the order, so fulfillment teams receive the information needed for production.
Does Elastic Personalization work with Product Configurator?
Yes. Elastic’s Product Configurator lets buyers build custom products by choosing components, colors, and specifications. Elastic Personalization adds logos and custom text to those products.
Both features work within the same order flow and send their selections to the same order export. This keeps structural customization and personalized details connected from checkout through fulfillment.
Is Elastic Personalization built for brands, sales teams, or retailers?
Elastic Personalization supports all three. Brands can adopt and configure the feature quickly, while sales teams and retailers can personalize products at the point of order.