Insights from the Industry’s Leading Brands
Transition to Virtual Sell-In with Success
With the near-term absence of trade shows and other face-to-face sales meetings, the ability to conduct preseason sell-in and B2B merchandising within a completely virtual environment has become a critical need. Based on what was learned from listening to clients across multiple verticals, PlumRiver Technologies is providing this sell-in guide to assist with transitioning to conducting business virtually.
“We believe the transition to virtual sell-in by utilizing the full capability of B2B ecommerce platforms like Elastic, demonstrates the indispensable value of our technology to both brands and retailers. While the need to conduct business virtually has been created by some difficult and challenging market conditions, the current environment is also serving as a catalyst to accelerate the much-needed evolution toward a standardized approach to wholesale digital merchandising. The ultimate result of this trend will be a more collaborative and cost-effective process that will help both brands and retailers successfully respond to future challenges.”