November 11 2019
Elastic to Begin Serving Mainstream Retail Through PMI’s Stanley Products

Seattle, Washington (November 11, 2019) – The trend toward establishing a standardized B2B ecommerce interface between manufacturers and retailers will take a major step forward as Pacific Markets International (PMI) has chosen PlumRiver Technology’s Elastic Suite for its Stanley branded products. Because mainstream retailers across the globe carry Stanley-PMI’s wide range of durable food and beverage outdoor gear, this broad and diverse retailer segment will soon be using the Elastic platform as the standard wholesale purchasing interface with a major supplier.

“Taking Elastic from primarily the specialty retailer segments of outdoor, sporting goods and lifestyle, and extending it to mainstream retail is a significant development. This is important because it opens the door to making our technology the standard B2B ecommerce solution positioned to serve all manufacturing verticals, all brands and all retailers. And to take this step with an iconic brand like Stanley, led by their innovative parent company PMI, makes this a truly extraordinary opportunity for Elastic and our entire team.”

-Josh Reddin, PlumRiver Technologies CEO

By adopting Elastic as their standard B2B sales and merchandising solution, Stanley-PMI will enjoy deeper, more profitable and collaborative relationships with their vast retailer network.  The ease of integration with Elastic’s industry-leading ecommerce platform provides for a seamless transition for both the buyer and supplier while displacing traditional commercial sales process with next generation digital merchandising technology. Stanley-PMI will also enjoy the benefits of brand enhancement through more sustainable business practices as digital catalogs virtually eliminate the need for printed product catalogs or other B2B sales and marketing materials.

Through platform standardization, the application of the most innovative features and a much more strategic B2B sales approach, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, print reduction, resource optimization, inventory management, online payment functionality and product sample reduction.  Increased sales revenues come through brand-specific retailer/dealer applications, strategic sales planning, digital merchandising, product customization, managing complex pricing incentive programs, assortment planning tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced product presentations.

PlumRiver’s B2B platforms serve clients representing some of the world’s largest and most iconic brands in the outdoor, surf, cycling, sporting goods, apparel and footwear industries. In addition to Stanley-PMI, selected brands include: The North Face, Patagonia, Rip Curl, Timberland, Volcom, Shimano, Gordini, Kuhl, Outdoor Research, Pearl iZUMi, Rawlings, TYR, Fjällräven, New Balance, 2XU, Boardriders, Crocs, Puma, Oakley, Reebok/CCM, Haggar, Lazer, Bauer Hockey, Easton, Burton, Reef, Hurley, Icebreaker, Fila, Nidecker, Black Diamond, Majestic, Osprey, Smith Optics, Bushnell, Fox River, Lowe Alpine, Rab, Carhartt, Dickies, Helly Hansen, Ariat, Marmot, Simms Fishing, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.

About Stanley-PMI

At Pacific Markets International we aim to create memorable experiences that extend beyond the product itself. Founded in 1983, our talented industrial, graphic and engineering design teams are the creative core of our product development. They are driven to create consumer experiences that manifest and transcend our brands’ promises. We take great pride in our brands and strive to thoughtfully develop consumer-focused products. In 2002, PMI acquired the Stanley brand. Remember the green bottle your grandpa always carried on camping trips or on his way to work? It probably had a few scratches on it, may have even been dropped once or twice, yet despite the abuse, it always kept coffee hot…for hours. That’s the legendary Stanley bottle. Today, the Stanley brand offers a wide range of durable food and beverage gear that fuels your outdoor adventures. No matter the year, or where you are, you can always count on one thing: when you buy a Stanley product, you get quality gear. Built for Life. Since 1913. 

About PlumRiver Technologies

Founded in 2003, PlumRiver Technologies is a leading provider of B2B ecommerce SaaS solutions. Easy-to-use, web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, surf, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite Inc., the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. PlumRiver acquired CenterStone Technologies in 2018, bringing together the combined experience of a strong technology team behind the company’s Elastic platform as the industry standard wholesale purchasing interface between manufacturers and retailers.  Some of the world’s biggest brands utilize the company’s Elastic technology platform that quickly bridges the gap between order processing systems, sales reps, retailers and consumers. Clients benefit further from Elastic features designed to quickly and easily integrate with existing IT infrastructure and ERP systems. For more information visit and

Media Contact

Kenny Thomas

(801) 232-2916

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