The trend toward establishing a standardized B2B ecommerce interface between manufacturers and retailers will take a major step forward as Pacific Markets International (PMI) has chosen Elastic Suite for its Stanley branded products. Because mainstream retailers across the globe carry Stanley-PMI’s wide range of durable food and beverage outdoor gear, this broad and diverse retailer segment will soon be using the Elastic platform as the standard wholesale purchasing interface with a major supplier.
“Taking Elastic from primarily the specialty retailer segments of outdoor, sporting goods and lifestyle, and extending it to mainstream retail is a significant development. This is important because it opens the door to making our technology the standard B2B ecommerce solution positioned to serve all manufacturing verticals, all brands and all retailers. And to take this step with an iconic brand like Stanley, led by their innovative parent company PMI, makes this a truly extraordinary opportunity for Elastic and our entire team.”
-Josh Reddin, EVP & Founder, Elastic Suite
By adopting Elastic as their standard B2B sales and merchandising solution, Stanley-PMI will enjoy deeper, more profitable and collaborative relationships with their vast retailer network. The ease of integration with Elastic’s industry-leading ecommerce platform provides for a seamless transition for both the buyer and supplier while displacing traditional commercial sales process with next generation digital merchandising technology. Stanley-PMI will also enjoy the benefits of brand enhancement through more sustainable business practices as digital catalogs virtually eliminate the need for printed product catalogs or other B2B sales and marketing materials.
Through platform standardization, the application of the most innovative features and a much more strategic B2B sales approach, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, print reduction, resource optimization, inventory management, online payment functionality and product sample reduction. Increased sales revenues come through brand-specific retailer/dealer applications, strategic sales planning, digital merchandising, product customization, managing complex pricing incentive programs, assortment planning tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced product presentations.