November 08 2018
PlumRiver Has Acquired CenterStone in Move to Standardize B2B

Elastic Suite’s Technology Emerges as Retailer-Preferred Solution

PlumRiver Technologies announced today that the company has signed an agreement to acquire CenterStone Technologies as part of a strategic move to create a standardized B2B ecommerce interface between manufacturers and retailers. The acquisition will bring together the industry’s most experienced technology providers behind PlumRiver’s Elastic Suite B2B digital merchandising and ecommerce platform, which is quickly becoming the preferred wholesale procurement solution among retailers.


“Retailers are asking manufacturers for a more seamless, efficient and user-friendly product procurement process creating the need for a more uniform B2B ecommerce and merchandising solution. Buyer-mandated standardization, developed to meet the needs of retailer procurement managers, is now happening by bringing the best of CenterStone together with PlumRiver and our innovative Elastic platform.”

-Whit Johnson, PlumRiver Technologies Principal


While the financial terms of the acquisition are not being disclosed, PlumRiver plans to retain nearly all CenterStone personnel including the company’s global technology support team which will be merged with the PlumRiver and Elastic platform client service function. PlumRiver will continue to support the CenterStone iVendix platform while customers evaluate the optimum timing to upgrade to Elastic based on their business needs and the preferences of their retail partners.

“Joining forces with PlumRiver and their Elastic platform is a very positive development for CenterStone and our clients as together we accelerate the delivery of a new standard for B2B ecommerce. Offering Elastic to our entire manufacturing client base, and providing associated retailers with their preferred product procurement solution, will result in stronger and more profitable ecommerce relationships between buyers and suppliers.”

-Tom Detmer, CenterStone CEO


Learn how Pearl iZUMi and Burton have adopted the Elastic platform:



Revolutionizing Wholesale Ecommerce


Through platform standardization, the application of the most innovative features and capabilities and a much more strategic B2B sales approach, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, print reduction, resource optimization, inventory management, online payment functionality and product sample reduction. Increased sales revenues come through brand-specific retailer/dealer applications, strategic sales planning, digital merchandising, product customization, managing complex pricing incentive programs, assortment planning tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced product presentations.


“Elastic is truly revolutionizing how manufacturers merchandise and bring their products to market in a way that has transformed the procurement process for retailers. The streamlined and standardized B2B ecommerce solution that retailers have been demanding from manufacturers is now here and it’s in the Elastic platform.”

-Josh Reddin, PlumRiver Technologies CEO


To learn more about Elastic and it’s superior B2B capabilities, request a demo with our sales team. 


PlumRiver’s B2B platforms and Centerstone’s iVendix platform together serve clients representing some of the world’s largest and most iconic brands in the outdoor, sporting goods, apparel and footwear industries. Selected clients include: The North Face, Patagonia, Timberland, Volcom, Gordini, Pearl iZUMi, Rawlings, TYR, Fjallraven, New Balance, 2XU, Boardriders, Crocs, Puma, Oakley, Reebok/CCM, Haggar, Bauer Hockey, Easton, Spyder, Burton, Reef, Hurley, Icebreaker, Fila, Kuhl, Nidecker, Black Diamond, Majestic, Osprey, Smith Optics, Bushnell, Lowe Alpine, Rab, Carhartt, Dickies, Helly Hansen, Ariat, Marmot, Simms Fishing, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.

About PlumRiver Technologies

Founded in 2003, PlumRiver Technologies is a leading provider of B2B ecommerce SaaS solutions. Easy-to-use, web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite, Inc. the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. Some of the world’s biggest manufacturing brands utilize the company’s Elastic technology platform that quickly bridges the gap between order processing systems, sales reps, independent retailers and consumers. Clients benefit further from Elastic features designed to quickly and easily integrate with existing IT infrastructure and ERP systems.

Media Contact

Kenny Thomas

(801) 232-2916

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