October 15 2021
Pit Viper Makes Specialty Retailer Connection with Elastic Suite

Retro inspired sunglasses brand, Pit Viper, chooses Elastic

Pit Viper, a long-time direct-to-consumer seller of action sports eyewear and apparel, has established a specialty retail presence through the adoption of Emerald’s Elastic Suite digital B2B platform. As a result of the Elastic rollout, consumers of the iconic brand can now find Pit Viper products at a growing network of sporting goods, cycling, winter sports, surf, and other specialty retail shops throughout North America, Europe, and Australia.

“The choice was easy, we wanted to be front and center as we expanded into the world of B2B retail. Elastic’s Digital Market allowed us to place our virtual catalogs in front of thousands of buyers 24 hours a day, 365 days a year. We loved the exposure this gave us and the freedom to meet virtually with buyers year-round instead of 3 days at a specific trade show. It allowed us to keep a super lean sales team and save thousands in travel and printed assets.”
– Devan O’Connor, B2B Sales Manager, Pit Viper

Additionally, Pit Viper is utilizing Elastic’s industry-leading digital custom catalog builder and other key technology features of the platform. Current developments include the creation of the manufacturer’s spring/summer 2022 catalog offering to begin generating preseason orders from retailers. And a Pit Viper branded custom catalog is also expected to be integrated with the digital market of Emerald’s Outdoor Retailer and Surf Expo trade shows.

“Helping brands connect with retailers in a more collaborative, efficient, and profitable way is what Elastic does best. A more strategic and sustainable B2B sales process through our best-in-class digital technology solutions is now happening at Pit Viper, just the same as at the hundreds of world-class brands we serve.”
– Brad Bradley, Account Manager, Elastic Suite

Elastic helps manufacturers, retailers and distributors adopt a more sustainable approach to B2B sales while achieving efficiency-driven cost savings and incremental sales growth. Sustainability and cost savings come through streamlined order entry, digital catalogs, resource optimization and inventory management. Increased sales revenues come through brand-specific retailer applications, sales rep tools, strategic sales planning, digital merchandising, product customization and assortment planning tools.


About Elastic Suite

Elastic Suite’s next-generation B2B technology serves clients representing hundreds of the world’s largest and most iconic brands in the surf, outdoor, cycling, sporting goods, apparel, lifestyle and footwear industries. In addition to Pit Viper, selected brands served include: The North Face, Patagonia, K2, Thule, Marker, Dalbello, Völkl, Active Brands, Shimano, Boardriders, RipCurl, Volcom, O’Neill, Quiksilver, Vans, Scott Sports, New Balance, Puma, Reebok/CCM and Burton. For more information visit

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